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Three quick content writing tips
1. How do you develop rich content writing for your demographic? Research! In depth research about your client or customer should always form a part of your marketing and content writing plan. Otherwise you may be anticipating needs and wants that may not even fit your target demographic. Ask them… through surveys, focus groups, feedback, industry research etc what they really want to know, what they are feeling as part of the customer journey and what they need and meet those needs for them. 2. Engaging readers and customers is a life long journey Although this depends on the industry, a good content writing campaign should be ongoing and nurture…
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Here’s What You Need to Do to Become a Successful Copywriter
Starting out as a freelance copywriter? Here’s some very quick tips that will ensure you are successful: Send your client a copywriting brief to fill out before you begin the job. I prefer to do this before I quote so that I know exactly what the client is after and how I can best deliver this. Brevity. ‘nuff said. Write with voice. Don’t be shy to add your own unique voice to the copy – even if you’re writing corporate material. This will help you stand out from others. You are now in a client service industry. Congratulations slash commiserations. Your priority? Keeping your client happy. Not just happy…
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18 reasons why you should be blogging
Are you one of the very few people left who don’t yet blog? Have you abandoned the thought of it thinking it will be a waste of your valuable time? Perhaps it’s time to rethink blogging? Particularly if you are a creative or you want to create opportunities to promote our business to a wider community. Starting a blog is the one thing you can do to improve your current business. Here are a eighteen reasons why you should be blogging. It: You might be interested in learning more about blogging with the Blank to Brilliant: write a blog post online course.
