Businesses, like Apple, have mastered the art of seducing a significant number of buyers and creating a massive buzz around each product launch. They have a strong product, stunning images and an incredible website. But their sales copywriting plays an important role, too. They use copywriters who know precisely how to sell using words. They know the copywriting tricks, formulas and techniques that convert potential buyers and sells products. They know what words to use to justify the purchase of an iPhone 11, even when you own a fully functional iPhone XS. So, how do they do it? How do they write persuasive sales copy that engages and fascinates doubters,…