1. How do you develop rich content writing for your demographic? Research! In depth research about your client or customer should always form a part of your marketing and content writing plan. Otherwise you may be anticipating needs and wants that may not even fit your target demographic. Ask them… through surveys, focus groups, feedback, industry research etc what they really want to know, what they are feeling as part of the customer journey and what they need and meet those needs for them. 2. Engaging readers and customers is a life long journey Although this depends on the industry, a good content writing campaign should be ongoing and nurture…