Do you work in marketing? Or want to become a successful blogger? Or are you the entrepreneurial type and want to improve your business’s marketing? Then you need to be across the following digital marketing blogs. Reading these blogs can help you stay up-to-date on the latest trends and best practices in content marketing. They …
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A step-by-step guide to choosing SEO keywords Choosing the right SEO keywords is essential for any successful SEO campaign. ‘Studies show that 93% of online journeys begin with a search engine.’ So you need to make the most of this and meet people (your potential customers and clients) where they are. It’s imperative that you …
Here is a comprehensive SEO checklist that covers essential aspects of search engine optimisation. Go through the list one by one and make sure you have completed the actions to ensure your best possible SEO outcomes. Keyword research and selection On-page optimisation Technical SEO Content creation and optimisation Link building Local SEO (if applicable) Tracking …
Four different SEO strategies for you to tackle I know a lot of us are always trying to configure our SEO and tweak it here and there to really suck the juice out of it. And I encourage that. SEO is an ongoing puzzle. It’s not just “set and forget” type of marketing activity. So …
Will Google automatically penalise you for using AI-generated content? No. Especially with their announcement that they will be releasing their own AI software, Bard, to the public mid to late February 2023. Here’s what Google says about using AI-generated writing when it comes to harming search engine rankings: ‘Our focus on the quality of content, rather than how …
What is Pinterest Predicts? Each year, global social media platform, Pinterest puts out this uber cool trends guide called Pinterest Predicts. Pinterest Predicts is a feature offered by Pinterest that uses machine learning to predict what users will be searching for on the platform in the future. It takes into account various factors such as …
What are backlinks? Backlinks, also known as inbound links or incoming links, are links from external websites that point to a specific page on your website. They are an important factor in search engine optimisation (SEO) because they signal to search engines that your website is reputable and valuable. It lets readers know that your …
Which of my blog posts need a purpose? Having a clear purpose for your blog post is crucial because it helps you focus your writing and ensure that your content is relevant and valuable to your readers. A purpose gives your post direction and enables you to stay on track as you write. It also …
Don’t worry about spending too much time coming up with what to blog about. I’ve compiled a whole stack of ideas to get you started, across a range of industries. Pick your favourite and just get started. Don’t forget: you might be inspired by other industries’ ideas too. Blog post ideas for retail brands Blog …
Reverse engineering your competitor’s content marketing strategy can be a valuable way to identify potential opportunities and inform your content marketing efforts. With ‘82% of marketers are actively investing in content marketing‘, you’re almost assured that your competitors are putting in the effort where you might not be. Yet! That also means there is plenty …
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Some popular blogging platforms include WordPress, Blogger, Wix, Squarespace, Weebly, Shopify, HubSpot and Medium. Below, I’ll go through each of these and let you know the benefits and downsides and then, you’ll see at the end, offer my opinion on which one I recommend. WordPress for blogging WordPress is a content management system (CMS) and …
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Why 2023 is a great time to be blogging For months you’ve been saying it. ‘I’ll start blogging soon. If I just do a bit of writing this weekend, I’ll get started on blogging and then I’ll be motivated to post every week.’ And then the weekend comes and goes, and you haven’t written a …
How many blog posts should you publish for SEO? The frequency at which you should publish blog posts depends on your goals and resources. Suppose you are using your blog to drive traffic to your website. In that case, it can be helpful to publish new content regularly to keep your readers engaged and to …
What is YMYL in SEO? “YMYL” stands for ‘your money or your life.’ It is a term used by Google to describe websites that have the potential to impact the health, happiness, financial stability, or safety of users. Examples of YMYL websites include those that provide medical information, financial advice, or legal services. Because these …
What is EAT in SEO? E-A-T stands for expertise, authoritativeness, and trustworthiness. These are key factors that Google’s algorithms consider when ranking websites in search results. Google wants to provide its users with the most relevant and trustworthy results, so it looks for websites that have credibility and are written by experts on the topic. So …
You Don’t Have to be an SEO Expert to Create Trust | EAT formula Read More »
