Copywriting is one of the most critical aspects of marketing. It’s what convinces people to buy a product or service, and it can make or break a business. But what is copywriting, and where did it come from? If you’re unsure what copywriting is, don’t worry – you’re not alone. In fact, even some marketing professionals aren’t quite sure what it entails. Copywriting is a broad term that can mean different things to different people, but at its core, it is the process of creating persuasive content for marketing purposes.  Copywriting has been around for centuries, but it wasn’t always called that. The term “copywriting” was first coined in the…