SEO

SEO Services and Content Strategy | Case Study

Overview Jones the Writer Copywriting Services collaborated with an acoustics engineering firm to enhance their online presence and engagement through SEO services. The partnership aimed to address specific challenges related to visibility, client education, and time-sensitive communication. The client Resonate Consultants is an Australian firm specialising in acoustic engineering and vibration consulting services. This multi-award-winning […]

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seo checklist

Definitive SEO Checklist

Here is a comprehensive SEO checklist that covers essential aspects of search engine optimisation. Go through the list one by one and make sure you have completed the actions to ensure your best possible SEO outcomes. Keyword research and selection On-page optimisation Technical SEO Content creation and optimisation Link building Local SEO (if applicable) Tracking

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content marketing seo

How to Reverse Engineer Your Competitors’ Content Marketing

Reverse engineering your competitor’s content marketing strategy can be a valuable way to identify potential opportunities and inform your content marketing efforts. With ‘82% of marketers are actively investing in content marketing‘, you’re almost assured that your competitors are putting in the effort where you might not be. Yet! That also means there is plenty

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seo expert google woman

You Don’t Have to be an SEO Expert to Create Trust | EAT formula

What is EAT in SEO? E-A-T stands for expertise, authoritativeness, and trustworthiness. These are key factors that Google’s algorithms consider when ranking websites in search results. Google wants to provide its users with the most relevant and trustworthy results, so it looks for websites that have credibility and are written by experts on the topic. So

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site speed tools

Are You Ignoring This One Vital Thing for SEO?

Website speed is one of the key factors in improving your SEO and creating an effortless user experience. ‘In a 2019 survey by Unbounce, nearly 70% of consumers admitted that page speed impacts their willingness to buy from an online retailer.’ ‘The first five seconds of page-load time have the highest impact on conversion rates. (Portent, 2019)’ and

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semantic search

What is Semantic Search?

Semantic search is a method of searching for information on the internet in which the search engine uses natural language processing to understand the intent behind a user’s query rather than simply matching keywords. This allows the search engine to return results that are more relevant to the user’s true intent than just the exact

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seo cornerstone content

What is Cornerstone Content?

Cornerstone content is a term used to describe the most essential and authoritative content on a website, often serving as the foundation for the overall content strategy and architecture. Think of it like the bones of your SEO content. Or the bread in your sandwich. This content is typically comprehensive, detailed and covers the main

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