Here is a comprehensive SEO checklist that covers essential aspects of search engine optimisation. Go through the list one by one and make sure you have completed the actions to ensure your best possible SEO outcomes. Keyword research and selection On-page optimisation Technical SEO Content creation and optimisation Link building Local SEO (if applicable) Tracking …
Four different SEO strategies for you to tackle I know a lot of us are always trying to configure our SEO and tweak it here and there to really suck the juice out of it. And I encourage that. SEO is an ongoing puzzle. It’s not just “set and forget” type of marketing activity. So …
What are backlinks? Backlinks, also known as inbound links or incoming links, are links from external websites that point to a specific page on your website. They are an important factor in search engine optimisation (SEO) because they signal to search engines that your website is reputable and valuable. It lets readers know that your …
Reverse engineering your competitor’s content marketing strategy can be a valuable way to identify potential opportunities and inform your content marketing efforts. With ‘82% of marketers are actively investing in content marketing‘, you’re almost assured that your competitors are putting in the effort where you might not be. Yet! That also means there is plenty …
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How many blog posts should you publish for SEO? The frequency at which you should publish blog posts depends on your goals and resources. Suppose you are using your blog to drive traffic to your website. In that case, it can be helpful to publish new content regularly to keep your readers engaged and to …
What is YMYL in SEO? “YMYL” stands for ‘your money or your life.’ It is a term used by Google to describe websites that have the potential to impact the health, happiness, financial stability, or safety of users. Examples of YMYL websites include those that provide medical information, financial advice, or legal services. Because these …
What is EAT in SEO? E-A-T stands for expertise, authoritativeness, and trustworthiness. These are key factors that Google’s algorithms consider when ranking websites in search results. Google wants to provide its users with the most relevant and trustworthy results, so it looks for websites that have credibility and are written by experts on the topic. So …
You Don’t Have to be an SEO Expert to Create Trust | EAT formula Read More »
Website speed is one of the key factors in improving your SEO and creating an effortless user experience. ‘In a 2019 survey by Unbounce, nearly 70% of consumers admitted that page speed impacts their willingness to buy from an online retailer.’ ‘The first five seconds of page-load time have the highest impact on conversion rates. (Portent, 2019)’ and …
GPT (Generative Pre-trained Transformer) is a language model developed by OpenAI that can generate human-like text. It has the ability to complete a given prompt or generate text based on a given topic or style. It can be used to assist with blogging by generating ideas for blog posts, providing suggestions for structure and organization, …
When it comes to writing a helpful SEO content article, there are many factors to consider. What type of blog post will help you reach your target audience? Firstly, to create a blog post that hits the mark, you need to ask yourself: what are your business or marketing goals? Are you looking to generate …
Content planning is the process of organising, scheduling, and creating content for a specific purpose or audience. It involves identifying the target audience, setting goals and objectives, researching and brainstorming ideas, creating a content calendar, and measuring the success of the content. It is an important part of any content marketing strategy, as it helps …
Semantic search is a method of searching for information on the internet in which the search engine uses natural language processing to understand the intent behind a user’s query rather than simply matching keywords. This allows the search engine to return results that are more relevant to the user’s true intent than just the exact …
What is voice search? Voice search is a technology that allows users to search the internet or access information on their devices using voice commands rather than typing out a search query and can be used to search the internet, access specific websites, find information about local businesses, and more. Voice search is often used …
Hear This! Voice Search Optimisation Should Be Your Priority Read More »
Cornerstone content is a term used to describe the most essential and authoritative content on a website, often serving as the foundation for the overall content strategy and architecture. Think of it like the bones of your SEO content. Or the bread in your sandwich. This content is typically comprehensive, detailed and covers the main …
SEO has become a science in itself, and it can be difficult to keep track of everything you need to know without the help of SEO software. SEO monitoring tools can help you with SEO keyword research, link building, content creation and much more. Several SEO monitoring tools and software are available on the market …
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