-
Backlink Bonanza: Strategies to Skyrocket Your SEO Rankings
Guest post Don’t know what to do on a winter day in Adelaide? Want to get more traffic to your website or just simply want to know a tiny bit more about backlinks (who doesn’t like a bit of nerdy reading). If you are reading this article, you probably are a bit familiar with the concept of backlinks, but just to be clear, let’s take a step back and cover the basics. Backlinks, at its core, is your website getting a vote from another website. The vote in this context is the link. It’s like saying “hey this website is trustworthy, and I recommend it”. Ideally you want votes from…
-
SEO Services and Content Strategy | Case Study
Overview Jones the Writer Copywriting Services collaborated with an acoustics engineering firm to enhance their online presence and engagement through SEO services. The partnership aimed to address specific challenges related to visibility, client education, and time-sensitive communication. The client Resonate Consultants is an Australian firm specialising in acoustic engineering and vibration consulting services. This multi-award-winning company has offices across Australia and services a number of clients across multiple industries including building and construction, Defence, education, environment and marine, renewables, laboratories, transport and infrastructure and the arts. Objective The primary goals were to: With the overarching objective to establish credibility among potential clients, clarify the offered solutions, and educate the audience…
-
Definitive SEO Checklist
Here is a comprehensive SEO checklist that covers essential aspects of search engine optimisation. Go through the list one by one and make sure you have completed the actions to ensure your best possible SEO outcomes. Keyword research and selection On-page optimisation Technical SEO Content creation and optimisation Link building Local SEO (if applicable) Tracking and analysis Mobile optimisation Site structure and navigation User experience Ecommerce optimisation (if applicable) Local search optimisation (if applicable) Done all that? Now do the following to power up your SEO and leave others for dust. Social media integration Competitor analysis Voice search optimisation Video optimisation By undertaking all these items on your SEO checklist,…
-
Choose Your Own SEO Strategy Adventure
Four different SEO strategies for you to tackle I know a lot of us are always trying to configure our SEO and tweak it here and there to really suck the juice out of it. And I encourage that. SEO is an ongoing puzzle. It’s not just “set and forget” type of marketing activity. So with that in mind, I’ve proposed four overarching SEO strategies or components of an SEO strategy that I encourage you to look at this year. Now, depending on the size of your site or your brand, this can be a really overwhelming task. It might even take a whole team to action if you don’t…
-
Backlinks: the Avocado to Your SEO
What are backlinks? Backlinks, also known as inbound links or incoming links, are links from external websites that point to a specific page on your website. They are an important factor in search engine optimisation (SEO) because they signal to search engines that your website is reputable and valuable. It lets readers know that your site is one to read and provides a certain level of confidence. When other websites link to your website, it can increase your search engine ranking and drive more traffic. And it helps boost your domain authority. Which, you know I bang on about. There are many ways to get backlinks, such as by creating…
-
How to Reverse Engineer Your Competitors’ Content Marketing
Reverse engineering your competitor’s content marketing strategy can be a valuable way to identify potential opportunities and inform your content marketing efforts. With ‘82% of marketers are actively investing in content marketing‘, you’re almost assured that your competitors are putting in the effort where you might not be. Yet! That also means there is plenty of scope for you to take what they’re doing the best and learn from it. And cheekily improve your own marketing. Here are some steps you can follow to reverse engineer your competitor’s content marketing strategy: It’s important to keep in mind that reverse engineering your competitor’s content marketing strategy is just one piece of…
-
How Many Blog Posts Should I Have?
How many blog posts should you publish for SEO? The frequency at which you should publish blog posts depends on your goals and resources. Suppose you are using your blog to drive traffic to your website. In that case, it can be helpful to publish new content regularly to keep your readers engaged and to help your site rank higher in search engine results. However, it is also essential to consider how much time and resources you have available to create and promote new content. If you’re a one-person show, sometimes spending all your spare time blogging when you could be doing the core duties of your business might be…
-
Your Money or Your Life – Website SEO Tips
What is YMYL in SEO? “YMYL” stands for ‘your money or your life.’ It is a term used by Google to describe websites that have the potential to impact the health, happiness, financial stability, or safety of users. Examples of YMYL websites include those that provide medical information, financial advice, or legal services. Because these types of websites have the potential to significantly impact users’ wellbeing, Google has guidelines in place for how they should be ranked in search results. This includes requirements for accuracy, credibility, and trustworthiness. If you run a YMYL website, it is imperative to focus on providing high-quality, reliable content and following Google’s guidelines in order…
-
You Don’t Have to be an SEO Expert to Create Trust | EAT formula
What is EAT in SEO? E-A-T stands for expertise, authoritativeness, and trustworthiness. These are key factors that Google’s algorithms consider when ranking websites in search results. Google wants to provide its users with the most relevant and trustworthy results, so it looks for websites that have credibility and are written by experts on the topic. So the handy acronym, EAT, is paramount to keep at the forefront of your mind when creating content for your website if you want it to rank well. Now, EAT are not direct ranking factors (such as page speed, keywords etc). Still, they are taken into account when Google “looks” at websites overall and are laid…
-
Are You Ignoring This One Vital Thing for SEO?
Website speed is one of the key factors in improving your SEO and creating an effortless user experience. ‘In a 2019 survey by Unbounce, nearly 70% of consumers admitted that page speed impacts their willingness to buy from an online retailer.’ ‘The first five seconds of page-load time have the highest impact on conversion rates. (Portent, 2019)’ and ‘website conversion rates drop by an average of 4.42% with each additional second of load time (between seconds 0-5).’ SEMrush declares that page load time is a primary ranking factor. It also effects conversion rate too. ‘A 1-second delay in your site speed can result in a 7% reduction in conversions.’ Why do you need to improve…
-
Using AI Writing Software ChatGPT for Blogging
GPT (Generative Pre-trained Transformer) is a language model developed by OpenAI that can generate human-like text. It has the ability to complete a given prompt or generate text based on a given topic or style. It can be used to assist with blogging by generating ideas for blog posts, providing suggestions for structure and organization, and even generating complete drafts of blog posts. To use GPT for blogging, you can provide it with a prompt or topic and have it generate text based on that prompt. For example, you might give it the prompt “Write a blog post about the benefits of meditation” and have it generate a list of…
-
The How-To of the How-To SEO Content Article
When it comes to writing a helpful SEO content article, there are many factors to consider. What type of blog post will help you reach your target audience? Firstly, to create a blog post that hits the mark, you need to ask yourself: what are your business or marketing goals? Are you looking to generate leads, increase brand awareness, or drive traffic to your website? The answer to these questions will help you determine the type of blog post that will be most effective in helping you reach your desired outcome. Here are a few different types of blog posts that can help you achieve business and marketing goals: How-to…
-
Please Tell Me You’re Content Planning
Content planning is the process of organising, scheduling, and creating content for a specific purpose or audience. It involves identifying the target audience, setting goals and objectives, researching and brainstorming ideas, creating a content calendar, and measuring the success of the content. It is an important part of any content marketing strategy, as it helps ensure that the content created is relevant, useful, and aligned with overall business goals. Why do small businesses need content planning? Small businesses need content planning for several reasons: Honestly, content planning is a critical aspect of any small business’ marketing strategy, helping to increase visibility, reach new customers, and establish the business as an…
-
What is Semantic Search?
Semantic search is a method of searching for information on the internet in which the search engine uses natural language processing to understand the intent behind a user’s query rather than simply matching keywords. This allows the search engine to return results that are more relevant to the user’s true intent than just the exact keywords they used in their query. With semantic search, the system tries to understand the precise meaning and context of the searched words. ‘…semantic search seeks to understand natural language the way a human would.’ In traditional keyword-based search, the search engine looks for pages that contain the exact keywords specified in the user’s query…
-
Hear This! Voice Search Optimisation Should Be Your Priority
What is voice search? Voice search is a technology that allows users to search the internet or access information on their devices using voice commands rather than typing out a search query and can be used to search the internet, access specific websites, find information about local businesses, and more. Voice search is often used through voice assistants, such as Google Assistant, Amazon Alexa, and Apple Siri, software programs allowing users to interact with their devices using voice commands. Voice search is becoming increasingly popular, as it allows users to easily and quickly access information and perform tasks without typing out a search query. ‘…Around half of all internet users…
