Marketing copywriting is writing marketing materials, such as advertisements, brochures, branding and sales letters, to persuade the reader to take a specific action, such as making a purchase or signing up for a service. It is a type of persuasive writing that uses words and phrases to sell products or services to potential customers. Marketing copywriting aims to grab the reader’s attention and convince them to take a specific action (such as buying a product or signing up for a mailing list) by highlighting the benefits of the item or service being offered and addressing any potential objections or concerns the reader may have. When did marketing copywriting start? The…