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Is SEO copywriting really necessary?
This is one question asked by bloggers and digital marketers worldwide. However, the many benefits of a well structured SEO copywriting cannot be emphasised enough. If you are in the habit of writing web content without optimising for search engines, you are doing yourself a great disservice as you are losing money every day that your content isn’t optimised for search engines (especially Google). Google’s entire mission is to index all the world’s information and make it universally accessible. And to achieve that mission effectively, they need a way of sorting through all the billions of pages of content and prioritising it. Enter SEO. ‘Google determines the relevance of your page by analyzing…
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Web copywriting: about me pages
Most people spend an average of far less than a minute on your web pages, so in order to grab their attention ensure you keep your web copywriting snappy and engaging. Bullet points and pared back short sentences will work well really well! But read on for more super web copywriting tips… People often go to your website to find out more about you, so it’s vital that you have a clean and comprehensive About Me page on your site. So many people (I’m talking lots, from artists to accountants and especially authors!) find it hard to write about themselves, so I’ve devised this really simple to use template for…
