online course

Blank to Brilliant: write a blog post

The Blank to Brilliant: write a blog post online course is a self-paced course that teaches you exactly how to write a professional-level blog post or content article of a publishable standard.

One of the MOST IMPORTANT things in SEO is having exceptionally well-written content. Learn the formula of great writing now.

blog posts
how to start a blog

self-paced learning

About the course

The practical and in-depth video lessons, coupled with templates and valuable exercises, build upon each other to ensure you start with a blank page and end up with a complete, researched and well-written blog post that you can use as part of your own business’s marketing, or for the place you work for, or your hobby blog.

This online course is easy to follow and gives you the confidence to write great blog posts that will become second nature.

Inside the course, you’ll learn my unique method for writing blog posts that are engaging and informative. You’ll also learn how to come up with ideas for new blog posts regularly.

It’s the equivalent of a two-day in-person, in-depth masterclass where you learn from a professional copywriter, blogger and author. But you can do it from home, in the comfort of your pyjamas. And go at your own pace, so those lessons really sink in.

Online course

Why you will love Blank to Brilliant

  • In-depth information, not just fluff.
  • More practical than a uni or TAFE course.
  • Learn from my years of experience working for marketing agencies and clients, condensed into one course – learn it quicker than I ever did.
  • It’s easy to follow and learn.
  • You can learn from home.
  • Completely self-paced.
  • Teaches you a whole roadmap.
  • Takes you from a blank page to a completed, publishable blog post.
  • Friendly and encouraging.
  • Entrepreneurs who want to reach a wider global audience.
  • Small business owners who are ready to attract more customers or clients.
  • Bloggers or website owners who are ready to up their game to become professional or want to make money.
  • Professional writers that want to add blogging to their tool kit.
  • Marketing professionals that want to impress their boss or increase skillset.
  • People interested in leadership or want to position themselves as thought leaders in their industry.
  • Hobby writers or bloggers that want to learn some fundamental blogging skills.

Is this you?

Who is this course for?

Key course outcomes

By the end of the course you will be able to:


Professional level writing

By the end of the course, you will write a professional-level blog post.



Develop a compelling headline.



Be able to undertake research for a blog post or content article.



Write an enticing first and final paragraph and everything in between.



Be able to plan and structure a blog post using the guided roadmap.



Take charge of your own editing and learn to edit your own blog post.

FYI: whilst this course doesn’t cover SEO, this course is the foundation course for my upcoming SEO one.

Do you:

  • Have big ambitions for your blog or business?
  • Want to take charge or just find it easier to get things done yourself?
  • Have ideas that you want to enact?
  • Want to put your work ethic to good use?
  • Want to do some good in the world but to do so, need to get your message out in a way that people will resonate with?
  • Have a love of learning that you want to capitalise on?
  • Want to make a good impression on your clients, boss or co-workers?
  • Are future-orientated?
  • Know that content marketing is crucial to lifting a brand or business off the ground?
  • Building multiple brands or building up an empire, and you want to give it your best shot?
  • Want to inspire others through your words but not sure how to articulate your ideas clearly yet?
  • Have innovation in your blood, and want to share that with a global audience?
  • Ready to impart a legacy through your words?
  • Want the freedom to be able to write a powerful article or blog post whenever the mood strikes you?

Then the Blank to Brilliant: write a blog post online course is for you.

Created by

Vanessa Jones - professional copywriter and marketer

Professional copywriter

Vanessa has more than 14 years of professional experience and has worked with some of Australia's most recognisable brands.

Friendly instruction

She ensures the course is encouraging and motivating and it's just like having her in your home, guiding you through creating this valuable asset!


It is entirely online, so you can watch or listen to it at home, at work or anywhere in between. The choice is yours.

Absolutely. That way, you will have at least one blog post ready to go when you’ve started your blog or website. And you can use this course whenever you want to create a new blog post.

Sure you can. It will be an excellent refresher on the fundamentals, and you will undoubtedly learn a thing or two about writing great blog posts.

This is ideal for those who work in a marketing department. Particularly if you have other marketing strengths but aren’t so familiar with writing great content. You’ll learn to write epic blog posts that enhance your existing digital marketing and website and achieve marketing goals like never before.

Yes, of course. You’ll learn the fundamentals of writing a great blog post, including research and structure. Plus, you learn how to create a roadmap to write your blog post, and there’s a great power editing lesson to refine what you’ve written.

This is perfect for you. Especially if you are keen to uplevel your marketing. You’ll be able to take your content marketing into your own hands and sell your products or services in a new way. I’ve kept people like you in mind when creating this course and guide you along the way with the view of increasing sales.

Firstly, you have to want to write a blog post from scratch. Following the step-by-step lessons will guide you to a publishable standard blog post at the end. There are 14 videos in total and 11 exercises to follow.


Time commitment varies for each person, depending on how fast you are, but I recommend setting aside at least 5 to 20 minutes to watch each video, plus another 60 to 90 minutes for each of the 11 exercises.

There are 11 exercises in total, each building on from the previous lesson. By following each exercise, not only do you gain a new skill, but you are one step closer to completing a blog post.


Will I actually learn to write a blog post or content article?

You absolutely will. If you follow each lesson and complete each exercise fully, you will have written a blog post by the end of the course. And that’s a step-by-step formula you can follow anytime you want to write a blog post.


Really, this Blank to Brilliant course is written to help you write either a content article or blog post, but I will be using the terminology “blog post” mostly, occasionally substituting it with article or content article. But just know that whatever your intention is with this course, you will get what you need out of it.  

Because the lessons I teach in this course will help you have some of the highest quality and well-written blog posts around! And the fundamentals are the same for blog posts and content articles. 

The type of blog post this course will focus on will be an editorial, informative, personal essay, thought leadership or profile piece. And whilst this course can be of great value to listicles, case studies, reviews, web pages, podcast or video recaps or transcripts, templates, or quizzes, this course doesn’t focus on the mechanics of writing these. 

In the first informative lesson, I’m going to guide you through a number of ways to come up with a blog topic that is relevant to your readership and will help with your marketing goals. 

In the next lesson, you’ll learn how to find the purpose of your blog post, what content buckets are and where your post fits, and what you want your reader to experience. 

In the comparative analysis lesson, I will discuss why it’s essential to engage in some comparative analysis and what you can learn from others. 

The roadmap lesson is an exciting one. I will prompt you with six questions, plus a bonus one, to help you create a written roadmap for your blog post.

After that, I talk you through my research tips and how to go about getting more information on your chosen blog topic.

The next lesson teaches you how to write a super compelling introductory paragraph, what a transition is, what a hook is and what you can include in this first paragraph. 

The final paragraph lesson is an exciting one because it teaches you things that are generally reserved for professional copywriters. I’ll teach you about call to actions, how to cap a blog post and how to write a memorable final paragraph. 

Following that, I will cover an in-depth overview of structure, how to write a paragraph, and what each paragraph needs to contain. 

In the headline lesson, I will talk you through three different ways to come up with a seductive headline. Plus, I’ll tell you what words to include and give you some format ideas. And in the exercise section, I give you a secret way to test which of your headlines will work before you release it to the public.

Last but certainly not least is the power editing session. In this lesson, I teach you about cliches, brevity, repetition and clarity.

Plus, because I think it’s important, I offer plenty of encouragement and motivation to keep you going throughout the course so that you can go from blank to brilliant!

FYI: whilst this course doesn’t cover SEO, this course is the foundation course for my upcoming SEO one.

The general price offers you access to the entire course for a year. You can opt for the “lifetime access” price which gives you lifetime access to the course. Being the lifetime of the course. So as long as the course is available, you can access it.

One person per email address/payment. If you would like a license for more than one person, please get in contact to arrange a bulk fee.

Vanessa has written for:

You're just a click away

Ready to uplevel your content marketing skills?

At the end of the course, you’ll be able to write an entire blog post or content article at a professional level based on my years of professional copywriting and marketing experience, working for agencies and hundreds of clients.


© 2024 Lunno. All Rights Reserved.