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SEO Services and Content Strategy | Case Study
Overview Jones the Writer Copywriting Services collaborated with an acoustics engineering firm to enhance their online presence and engagement through SEO services. The partnership aimed to address specific challenges related to visibility, client education, and time-sensitive communication. The client Resonate Consultants is an Australian firm specialising in acoustic engineering and vibration consulting services. This multi-award-winning company has offices across Australia and services a number of clients across multiple industries including building and construction, Defence, education, environment and marine, renewables, laboratories, transport and infrastructure and the arts. Objective The primary goals were to: With the overarching objective to establish credibility among potential clients, clarify the offered solutions, and educate the audience…
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Hot Marketing Trends and Predictions for 2023
What is Pinterest Predicts? Each year, global social media platform, Pinterest puts out this uber cool trends guide called Pinterest Predicts. Pinterest Predicts is a feature offered by Pinterest that uses machine learning to predict what users will be searching for on the platform in the future. It takes into account various factors such as search history, Pin engagement, and account activity to make predictions about what users will be interested in. This feature is designed to help users discover new content and trends on Pinterest and helps marketers and businesses with their ads for the year. Plus, it comes up with some pretty groovy trends that influences modern culture.…
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What is Content Marketing?
What is content marketing? Content marketing is a type of marketing that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Content marketing aims to drive profitable customer action by providing useful information to customers and prospects. Content marketing can take many forms, including blog posts, articles, videos, infographics, social media posts, ebooks, and more. It can be used to educate, entertain, or engage an audience, depending on the marketing campaign’s goals. Content marketing differs from traditional marketing because it focuses on creating long-term customer relationships by providing valuable content that addresses their needs and interests. It is not meant to be…
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Marketing Managers Should Outsource to a Freelance Copywriter
Outsourcing to a freelance copywriter is a no brainer for business owners. But if you’re a marketing manager who works for someone else, have you considered doing the same? While it can be unnerving at first, outsourcing your company’s copywriting allows you to put the best writer in charge of crafting words that will improve your brand identity and aid in converting customers or clients into satisfied buyers. If you’re not convinced yet, here are five reasons why hiring a freelance copywriter could be the best decision you make today. 1) A freelance copywriter can have expertise in writing to enhance your brand identity When you hire a freelance copywriter,…
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How to write an ad
Although not as prominent and cost effective as digital advertising, press ads are still relevant and useful for a lot of businesses. But not everyone knows how to write a really seductive ad. Even if you are not able to afford print (aka press) advertising right now, it’s a very useful business skill to learn how to write an ad. Most print advertising comprises of magazines and newspapers. Most monthly magazines work on a print deadline that is quite the way in advance, so you may not see your ad come out for two months. Bear this in mind if you’re advertising time sensitive information. Sometimes publications offer last minute…
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How to Use Mother’s Day for Marketing
Mother’s Day is one of the biggest gift buying times of the year. If you run a small business or service, you should be taking advantage of this special day and organise tailored mother’s day promotions. Don’t leave it until the last minute – you should already be running your Mother’s Day promotion now!
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Quick and easy marketing plan
Want a simple way to come up with your business’s marketing plan? Use these five basic questions to generate a formula that can be used to create the bones of your marketing plan. WHY? Why are you doing this? Why is your business important to you? This is your mission for the business, if you can distil this into a sentence or two, this becomes your mission statement. WHAT? This is your objective. What exactly is it that you want to achieve for your business and by implementing this marketing plan? WHEN? When do you want you to achieve your goals? Do you want to have an income of $200…
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Here’s What You Need to Do to Become a Successful Copywriter
Starting out as a freelance copywriter? Here’s some very quick tips that will ensure you are successful: Send your client a copywriting brief to fill out before you begin the job. I prefer to do this before I quote so that I know exactly what the client is after and how I can best deliver this. Brevity. ‘nuff said. Write with voice. Don’t be shy to add your own unique voice to the copy – even if you’re writing corporate material. This will help you stand out from others. You are now in a client service industry. Congratulations slash commiserations. Your priority? Keeping your client happy. Not just happy…
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18 reasons why you should be blogging
Are you one of the very few people left who don’t yet blog? Have you abandoned the thought of it thinking it will be a waste of your valuable time? Perhaps it’s time to rethink blogging? Particularly if you are a creative or you want to create opportunities to promote our business to a wider community. Starting a blog is the one thing you can do to improve your current business. Here are a eighteen reasons why you should be blogging. It: You might be interested in learning more about blogging with the Blank to Brilliant: write a blog post online course.
