content marketing

What is Content Marketing?

What is content marketing? Content marketing is a type of marketing that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Content marketing aims to drive profitable customer action by providing useful information to customers and prospects. Content marketing can take many forms, including blog posts, articles, …

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Marketing Managers Should Outsource to a Freelance Copywriter

Outsourcing to a freelance copywriter is a no brainer for business owners. But if you’re a marketing manager who works for someone else, have you considered doing the same? While it can be unnerving at first, outsourcing your company’s copywriting allows you to put the best writer in charge of crafting words that will improve …

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How to write an ad

Although not as prominent and cost effective as digital advertising, press ads are still relevant and useful for a lot of businesses. But not everyone knows how to write a really seductive ad.  ​Even if you are not able to afford print (aka press) advertising right now, it’s a very useful business skill to learn …

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How to Use Mother’s Day for Marketing

Mother’s Day is one of the biggest gift buying times of the year. If you run a small business or service, you should be taking advantage of this special day and organise tailored mother’s day promotions.  Don’t leave it until the last minute – you should already be running your Mother’s Day promotion now!