What is Pinterest Predicts? Each year, global social media platform, Pinterest puts out this uber cool trends guide called Pinterest Predicts. Pinterest Predicts is a feature offered by Pinterest that uses machine learning to predict what users will be searching for on the platform in the future. It takes into account various factors such as …
What is content marketing? Content marketing is a type of marketing that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Content marketing aims to drive profitable customer action by providing useful information to customers and prospects. Content marketing can take many forms, including blog posts, articles, …
Outsourcing to a freelance copywriter is a no brainer for business owners. But if you’re a marketing manager who works for someone else, have you considered doing the same? While it can be unnerving at first, outsourcing your company’s copywriting allows you to put the best writer in charge of crafting words that will improve …
Marketing Managers Should Outsource to a Freelance Copywriter Read More »
Although not as prominent and cost effective as digital advertising, press ads are still relevant and useful for a lot of businesses. But not everyone knows how to write a really seductive ad. ​Even if you are not able to afford print (aka press) advertising right now, it’s a very useful business skill to learn …
Mother’s Day is one of the biggest gift buying times of the year. If you run a small business or service, you should be taking advantage of this special day and organise tailored mother’s day promotions. Don’t leave it until the last minute – you should already be running your Mother’s Day promotion now!
Want a simple way to come up with your business’s marketing plan? Use these five basic questions to generate a formula that can be used to create the bones of your marketing plan. WHY? Why are you doing this? Why is your business important to you? This is your mission for the business, if you …
Starting out as a freelance copywriter? Here’s some very quick tips that will ensure you are successful: Send your client a copywriting brief to fill out before you begin the job. I prefer to do this before I quote so that I know exactly what the client is after and how I can best …
Here’s What You Need to Do to Become a Successful Copywriter Read More »
Are you one of the very few people left who don’t yet blog? Have you abandoned the thought of it thinking it will be a waste of your valuable time? Perhaps it’s time to rethink blogging? Particularly if you are a creative or you want to create opportunities to promote our business to a wider …
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