Cornerstone content is a term used to describe the most essential and authoritative content on a website, often serving as the foundation for the overall content strategy and architecture. Think of it like the bones of your SEO content. Or the bread in your sandwich. This content is typically comprehensive, detailed and covers the main topics or themes related to the website’s purpose, providing a clear understanding of what the site is about and what information it offers visitors. Cornerstone content is also designed to be evergreen, meaning it is not subject to rapid changes and can remain relevant and valuable over a long period of time. Often it refers…