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  • Blog,  Blogging,  Content writing,  Copywriting,  Onsite optimisation,  SEO,  Website writing

    SEO writing – three secrets revealed

    6th September, 2018 /

    Sure, you have to be creative when it comes to SEO writing. But there are also also handy tricks and tips that you need to keep in mind when writing for SEO. Here are three fundamental secrets to drastically improving your SEO writing. Secret 1: appeal Put your readership (which is your target demographic) first. Write how they want to hear things and solve their problems. Straight up give them the information they need, that they are searching Google for and that will generally make their lives easier.  The guru of SEO, Neil Patel, says ‘Your content needs to accomplish two goals: first, appeal to the end-user (customers, clients, prospects, readers, etc.)…

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  • Blog,  Blogging,  Content writing,  Copywriting,  Digital marketing,  Marketing,  Onsite optimisation,  SEO,  Website writing

    How SEO works

    24th September, 2016 /

    SEO is so important in today’s digital marketing. It’s one of my most effective strategies in gaining website traffic and I have seen many clients see success through employing even just the SEO basics.  57 per cent of business to business marketers say that SEO generates more leads than any of their other marketing initiatives. SEO is the practice of tweaking your website to get organic traffic through search engines. Mainly, the biggest search engine of them all: Google. The tweaking (also known as optimisation) are the changes that you make on the page with content and in the backend of your website platform. SEO also involves the process of…

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