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How to Learn Copywriting
Ever thought that you’d love to learn copywriting? Either to work as one or to escalate your marketing career, or to become the best business owner you can. You don’t have to be a natural writer or creative to learn copywriting. Although it certainly helps and gives you a headstart. But I believe anyone can learn to be a decent copywriter, as there are formulas and techniques that anyone can learn. Learning copywriting can be a great way to improve your ability to communicate effectively and persuade others to take action. Whether that’s for marketing, sales or just for fun. Who should learn copywriting? Copywriting can be a valuable skill…
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What is copywriting?
Copywriting is one of the most critical aspects of marketing. It’s what convinces people to buy a product or service, and it can make or break a business. But what is copywriting, and where did it come from? If you’re unsure what copywriting is, don’t worry – you’re not alone. In fact, even some marketing professionals aren’t quite sure what it entails. Copywriting is a broad term that can mean different things to different people, but at its core, it is the process of creating persuasive content for marketing purposes. Copywriting has been around for centuries, but it wasn’t always called that. The term “copywriting” was first coined in the…
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How to write an ad
Although not as prominent and cost effective as digital advertising, press ads are still relevant and useful for a lot of businesses. But not everyone knows how to write a really seductive ad. Even if you are not able to afford print (aka press) advertising right now, it’s a very useful business skill to learn how to write an ad. Most print advertising comprises of magazines and newspapers. Most monthly magazines work on a print deadline that is quite the way in advance, so you may not see your ad come out for two months. Bear this in mind if you’re advertising time sensitive information. Sometimes publications offer last minute…
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Top five posts for direct copywriting
It’s really important to write with authority and establish credibility if you want to build an audience and/or following for your website or blog. It’s even more important if you want that audience to buy what you tell them to buy. Enter direct copywriting… Direct copywriting with authority is about demonstrating your expertise and knowledge and defining where you sit in the market and in your industry. Are you renowned for selling multimillion dollar houses in the hills? Are you the most efficient bookkeeper that your clients have ever worked with? Do you have exceptional and up to date knowledge on what is happening with big data? By writing about your…
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Three quick content writing tips
1. How do you develop rich content writing for your demographic? Research! In depth research about your client or customer should always form a part of your marketing and content writing plan. Otherwise you may be anticipating needs and wants that may not even fit your target demographic. Ask them… through surveys, focus groups, feedback, industry research etc what they really want to know, what they are feeling as part of the customer journey and what they need and meet those needs for them. 2. Engaging readers and customers is a life long journey Although this depends on the industry, a good content writing campaign should be ongoing and nurture…
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Adelaide’s Mainstreets
One of my favourite things to write about is Adelaide. Here’s some recent copywriting work that I did for Adelaide City Council to highlight the jewels of the city’s precincts.
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Here’s What You Need to Do to Become a Successful Copywriter
Starting out as a freelance copywriter? Here’s some very quick tips that will ensure you are successful: Send your client a copywriting brief to fill out before you begin the job. I prefer to do this before I quote so that I know exactly what the client is after and how I can best deliver this. Brevity. ‘nuff said. Write with voice. Don’t be shy to add your own unique voice to the copy – even if you’re writing corporate material. This will help you stand out from others. You are now in a client service industry. Congratulations slash commiserations. Your priority? Keeping your client happy. Not just happy…
