copywriting

How to write an ad

Although not as prominent and cost effective as digital advertising, press ads are still relevant and useful for a lot of businesses. But not everyone knows how to write a really seductive ad.  ​Even if you are not able to afford print (aka press) advertising right now, it’s a very useful business skill to learn …

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Top five posts for direct copywriting

It’s really important to write with authority and establish credibility if you want to build an audience and/or following for your website or blog. It’s even more important if you want that audience to buy what you tell them to buy. Enter direct copywriting… Direct copywriting with authority is about demonstrating your expertise and knowledge and …

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Adelaide’s Mainstreets

One of my favourite things to write about is Adelaide. Here’s some recent copywriting work that I did for Adelaide City Council to highlight the jewels of the city’s precincts.

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