How to Use Mother’s Day for Marketing

Mother’s Day is one of the biggest gift buying times of the year. If you run a smallmarketing mothers day business or service, you should be taking advantage of this special day and organise tailored mother’s day promotions.  Don’t leave it until the last minute – you should already be running your Mother’s Day promotion now!

Here are some ideas of what you can offer:

  •  vouchers
  •  discounts
  •  special offers (eg two for one deals)
  •  bonus gifts (eg a pair of slippers with every product bought)
  •  run a prize giveaway

You can also partner with another business, to deliver a package, which automatically doubles your promotion and introduces your product or service to a new demographic.

Remind people that you have a simple solution for a Mother’s Day gift and that you will make their life easy for them.

Additionally, if you have a well crafted database, remember to send out a Happy Mother’s Day email message to all clients/customers that you know are mothers and keep your business at the forefront of their mind.

Here’s some handy articles to inspire your creative Mother’s Day promotional campaigns:

10 Fresh Ideas for Mother’s Day

5 Creative Mother’s Day Marketing Ideas

34 Great Mother’s Day Gift Ideas



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