Copywriting is one of the most important aspects of marketing. It’s what makes people want to buy a product or service from you. If done well, then it can be an extremely powerful tool for any business. There are many copywriting books out there, but not all are created equal. This blog post highlights some of the best copywriting books and why they’re so great!
There are a lot of copywriting books out there, but not all of them are created equal. This blog post highlights some of the best ones!
What people can learn from these copywriting books.
- Tips for writing better headlines and hooks which is key!
- Simplified understanding of storytelling.
- Writing for your audience.
- How to create believable characters in your advertisements and sales pitches.
- Expert advice on what to do when someone doesn’t believe you or is trying to argue with you so they’ll buy anyway.
The best copywriting books are often written by authors who have decades worth of experience, which is what makes them so invaluable to any copywriter looking at starting out with writing advertisements themselves. Not only does they contain valuable information on how marketing works, you’ll also be able to see how these techniques were created in the first place!
Read through some of the best copywriting books of all time. And don’t hesitate to suggest your own, especially if they are written by a woman.
Ogilvy on Advertising by David Ogilvy
Not all copywriting is the same, with variations like brand copywriting and direct response copywriting. It is the latter of these two that inspired this book recommendation.
Sometimes called the father of modern advertising, David Ogilvy is an archetypal figure. Who inspired TV shows like Mad Men and started one of the oldest ad companies in existence. His approach to advertising stems from his analysis of consumer habits and he outlines the best ways to advertise a product or service, as well as some of his own successes. It is considered one of the most influential and important books on advertising ever written.
How should you use this copywriting book?
This book is great for people who want to learn about how successful ads work and what makes them effective so they can apply these approaches in their own marketing campaigns. The insights are invaluable for any copywriter looking at starting out with writing advertisements themselves, which could make it an ideal gift idea if you know someone’s things fairly well! And even though there have been many developments in digital platforms and advertising since Ogilvy’s time – think social media and search engine optimisation – there are still lots of valuable lessons.
Ultimate Sales Letter by Dan Kennedy
It has a really unique approach to selling that leads you through all sorts of techniques from start-to-finish, and it’s very practical with lots of great examples.
This copywriting book highlights how what we say should be dictated by the customer’s needs not ours. If you are looking for more information in writing your ad or website then this is where it begins.
A rare insight into advertising strategy, The Ultimate Sales Letter has been highly influential among those who consider themselves successful marketers. Dan Kennedy gives us insights on how to write better ads based both online and out there in the real world.
It covers every detail of the process, including wording, formatting, and timing. It will help those who write sales pages or items for the Internet in any form to create more effective messages and copy. We’ve listed it as suitable for “less experienced” readers because although it is detailed and informative without being overly technical or long-winded.
Breakthrough Advertising by Eugene Schwartz
This is arguably the best book on copywriting. It’s written by a renowned copywriter known as Eugene Schwartz. The book is an exhaustive study of creating a successful piece of writing, and almost every ad writer should read it at least once per year. Schwartz defines a good ad copywriter as someone that takes an existing desire and channels it into their particular product or service. You cannot sell people what they do not want, so you have to find out what they want and offer it them instead!
What people can learn from it
This book is a must read for any copywriter or marketer! It covers every aspect of advertising with as much depth as possible. You will get a lot of ideas on how to write an effective ad that sells your products or services.
The best thing about the book? Schwartz’s blunt honesty when discussing his work and life experiences in great detail (e.g., he discusses using sex appeal). He was one of the first entrepreneurs to really make good money through ads by understanding consumers wants instead of their needs.
Influence: The Psychology of Persuasion by Robert Cialdini
Given the importance of social psychology and human relations for those in marketing, it is recommended that they read the book Influence: The Psychology of Persuasion. Robert Cialdini is a notable psychologist who examines the psychology behind persuasion. He offers up a number of case studies and anecdotes from his work with businesses, government agencies, schools, salespeople and more to explain six universal principles that can help you succeed in any area where persuading someone else is important (e.g., marketing).
Influence: The Psychology of Persuasion has been hailed as one of best selling books ever written. It’s well-known for its impact on other areas like business or advertising due to the revealing insights it provides into how human beings work at their most basic level–how we make decisions based purely on emotion; how our beliefs grow out of what we perceive around us rather than through anything rational or factual; why people will often do something.
The Copywriter’s Handbook: a Step-by-step Guide to Writing Copy That Sells by Robert W. Bly
This book is a classic that should be on every copywriter’s shelf. For over 40 years, this has been the definitive guide for anyone interested in learning how to write persuasive copy with style and grace. It covers all aspects of successful advertising content including: headlines, subheads, lead paragraphs, offers, testimonials, body text; lists of benefits versus features; problem-solution presentations; plus much more!
There are also several chapters devoted exclusively to business letters— a lost art these days when so many people communicate by email or voice mail. But even if you never have cause to send out an old-fashioned letter again (or at least not until it becomes a dying skill), there’s still plenty to learn.
This is a great copywriting book for anyone who has to write pieces of copy during the course of their work day. It demonstrates howe persuasive, clear copy can be created using a host of techniques and it ranges from advertisements to emails. The focus is on copywriting that both catches readers attention as well as converts them into customers.
Kickass Copywriting in 10 Easy Steps: Build The Buzz And Sell The Sizzle by Susan Gunelius
Perfect for freelance writers, small business owners, and anyone who wants to take their writing game up a notch.
With a heavy marketing focus it breaks down the content marketing process from idea formation to transaction with real world examples presented by Gunelius from her career as an editor.
The book is broken down into ten steps. The first two require you to come up with a good idea and then an angle that will grab readers’ attention: “I find it best if I make my headline as provocative as possible, so the reader has no choice but to read on.” One of Gunelius’ top tips for writers looking to get their work seen by more people is “to use superlatives.” She states that she often begins headlines with words such as ‘best,’ ‘secret,’ or ‘new.’
This passage discusses one type of copywriting books. Ones which teach how to write compelling marketing copy from someone who has extensive experience in this field. It also mentions what some secrets in copywriting are important to know.
This is a must-read for anyone looking to get their work seen by more people .
It also mentions what some secrets in copywriting are important to know if you want your message heard and read by others.
Potent: improve your website with powerful copywriting
Obviously, I’m biased with this book but I had to mention it because I truly believe it can help you up your game. Your website is your bread-and-butter so why take chances? Unpack the secrets to providing persuasive copy across your entire site that’s powerful enough to knock someone off their chair. Plus, you’ll get the lowdown on SEO advice, writing for different demographics and how to best position your brand.
Tips, formulas, templates and examples to help you refine daggy, outdated communications and start grabbing the attention of your new customers or clients.
Ideal for business owners and marketing professionals, Potent: improve your website with powerful copywriting will guide you through easy marketing techniques to jazz up your website so it starts working for, and not against, you.
Positioning by Ries and Trout
Positioning is about the relationship between your product and other products in the same marketplace. This book shows how it’s possible to better market your brand without appearing like all of the others in your category. It’s a short classic that every copywriter should know whether this is their first or twentieth year with the profession.
It may feel that a copywriter’s best tool is the pen, but in reality it is positioning.
This book will teach you how to be different than your competitors and use this as an advantage. It provides many examples of famous brands who were able to take their originality into a successful marketing campaign and product sales.
The author talks about messaging being more important than anything else when writing advertising copy or any other form of content for business purposes . This allows people to have conversations with one another rather than just information dumps from advertisers onto consumers.
Eats, Shoots & Leaves by Lynne Truss
This book is about punctuation, but it’s not like your high school English class. It provides practical advice and shows how different changes in punctuation can change the meaning of a sentence altogether. And why you need to care about it for your own copywriting and marketing.
It also teaches people why certain things matter: when commas are necessary for avoiding confusion; or semicolons to emphasise an idea; or colons for listing items on comparison lists. Along with this knowledge comes understanding that mistakes happen because we’re human beings who make them from time to time—but they don’t have to be made intentionally! This will help copywriters become better communicators through their writing by making sure everything is done properly .
The best thing about this book? The author uses examples taken from real life and the media around us as well as providing tips on how to be better communicators through writing by making sure everything is done properly.
For those of you who still fear apostrophes and are baffled by semicolons this is the copywriting book for you.
Hey Whipple, Squeeze This by Luke Sullivan
One of the best books on copywriting in existence is written by award-winning professional Luke Sullivan who spent three decades developing campaigns for the likes of Time and Miller Lite. His great advice contains tactics and examples that can be applied to all types of advertising, with tips ranging from how to develop a campaign through grasping digital marketing as well as traditional media. Be sure to pick up this book’s additions in its 5th addition which help bridge the gap between applications across digital, social and traditional channels.
You can learn about: how to develop a campaign, when traditional media is best used and how digital marketing works.
This book is great for people who want to understand both the theory of copywriting as well as its practical application. People in advertising will find it especially useful because Sullivan covers examples that are applicable to all types of campaigns and not just typing-based ones.
What you’ll need: patience with some technical jargon but otherwise this is an accessible read which anyone could pick up without any difficulties. Especially if they have experience in marketing or advertising.
If you want to learn more about writing copy or should like to use some help in the area, these books will give you what you need. Even when it feels like there is no end to things needing to get done, with professional copywriting services you won’t be held back from improving your marketing and sales. Or grab a copy of my copywriting book: Potent.