Sure, you have to be creative when it comes to SEO writing. But there are also also handy tricks and tips that you need to keep in mind when writing for SEO. Here are three fundamental secrets to drastically improving your SEO writing.
Secret 1: appeal
Put your readership (which is your target demographic) first. Write how they want to hear things and solve their problems. Straight up give them the information they need, that they are searching Google for and that will generally make their lives easier.
The guru of SEO, Neil Patel, says ‘Your content needs to accomplish two goals: first, appeal to the end-user (customers, clients, prospects, readers, etc.) and second, solve a particular problem.’
For example, you’ve most likely come to this content article because you’ve searched how to write a SEO article. And I’m spelling it out as best I can and lay out all the right information you need to write an epic post.
What I often do when writing an article or web copy that I want optimised, is to write it as natural and best fitting to the audience as possible. It’s only after I’ve written the article to the best of my ability do I insert keywords. I don’t include them arbitrarily but where they can sit naturally without damaging the flow of the writing. But don’t misunderstand me because with most content writing, the keyword will inform the topic that I write about, so it’s important to do your keyword research from the absolute beginning.
Secret 2: top it
You need to include your SEO keyword in your page title and your heading, once only. These are two separate facets of your content writing. The page title forms one of your meta tags and your heading (or headline) is your <h1> or <h2> tags.
It’s often suggested to put your keyword towards the front of your headline but you still need it to be super catchy and natural sounding. How to write great headlines.
Secret 3: body
Next up, use your SEO keywords in your body text. In the olden days of SEO (AKA ten years ago), keyword stuffing was a surefire way to make you rank better. These days you will stuff yourself up if you do so. Google will recognise when you are doing so and penalise you as such. Plus, your readers will just be left shaking their heads. Credibility lost.
I can’t give you a magic number of times to use your keyword in one SEO writing article because I want you to focus on making the content sound natural and flowing. But if you’ve only included the keyword once in one thousand words and one semantic keyword, you might need to hire a SEO copywriter.
However, it’s purported that on page keyword usage is as important as 15.04 per cent of Google’s ranking algorithm. So that should give you an indication of the time and attention you should give just to your keywords alone.
It’s beneficial to include your keyword at the start of your article body. I aim for the first three words or the first sentence at best. Unless it sounds awkward and forced, then I forego it. Because great writing always comes first, right?
‘Quality has become the #1 ranking factor in Google, especially since the Google Panda and Penguin updates.’
Essentially, you need to write an entertaining and informative article. SEO writing is a little like juggling or doing a puzzle: each piece is as important as the other. And they all need to fit together until it makes a whole picture.
In summary, here are the most important factors— or secrets— of SEO writing, particularly if you are new to it:
- keywords: include in title, headline and body
- writing well: provide great information
- balancing these two things together without hindering the other.
As an experienced SEO writer, I can craft delightful content for your website or blog.