Hi, I’m Vanessa Jones

With extensive experience in all areas of marketing including copywriting, strategy, email marketing, social media, public relations, SEM and SEO, from inception to implementation and reporting, I have outlined below my experience and skillset and how they align with this role.

In addition to running my own business as a copywriter and digital marketer, I have previously worked as a marketing manager for an NFP, marketing agencies and a tertiary education company, a publicist, a marketing coordinator and more. I have a myriad of relevant skills and over 17 years of experience in the marketing space and am well-versed with working with NFP, B2B, B2C clients and agencies.

Currently, I am contracted as a Marketing Manager (casual) for a marketing agency which sees me deliver a range of duties, including various copywriting tasks, client/account management, strategy (overarching, social media, email marketing, SEO, content and more), Google Ads, social media creation and implementation, email marketing, SEO, website creation, content capture and direction (eg project management of film and photography shoots etc), liaising with external suppliers, and other creative campaign implementation.

What’s more, I was an Australian Content Writer for Pinterest (contractor) and the former Content Manager for Wall Art Prints (contractor), an international eCommerce business where I oversaw, managed and created all SEO content and strategy which focused on homewares and interior design.

As mentioned, I run my own business, Jones the Writer Copywriting Services, in which I have been providing copywriting, SEO, proofreading and marketing services for more than seventeen years for some of Australia’s most recognisable brands, including Mitsubishi Motors, Cashflow Manager, Australian Institute of Business, Flinders University, TAFE, Southern Cross Care, Depends underwear, Alisa and Lysandra (from The Block), Adelaide City Council, Rivergum Homes, Harbourtown Shopping Centres, SAGE Automation and many more.

COPYWRITING

As one of Australia’s most sought-after copywriters, I have written copy for a myriad of valuable mediums, including websites, EDM, tone of voice documents, social media platforms, ebooks, whitepapers, lead gen assets, case studies, SEO copy, brochures, long-form editorial and magazines, blogs, press ads, media releases, advertorials, plus more. Previously, I was contracted as a writer, editor and proofreader for several iconic hardcopy and digital publications, such as Unique Rundle Mall, City SA, Burnside Village magazine, Look in Live in, WYZA, The Guardian and more.

I pride myself on getting exceptional results for clients, and that begins with nailing the tone of voice, researching the target demographic and writing exceptional copy to encourage end customers/clients to take action and convert. Whether it be B2B or B2C.

I have created my own set of blueprint templates that I use for clients including a tone of voice document and manifesto, editorial calendar, content strategy document and many more. You can see a snapshot of my clients here.

Some notable projects have included:

• blogging, SEO and social media content for Time Education & Training,
• crafting the tone of voice package for the Pure Wine Company for several of their labels,
• creating an entire content strategy, tone of voice package, SEO overhaul and content creation (plus regular reporting) for acoustic engineers, Resonate Consultants,
• creating an entire three-pronged email marketing strategy, editorial strategy and course prospectus rewrite for Original Campus
• onsite optimisation for the Adelaide Gaol website,
• email marketing campaign for Depends underwear,
• and so many more.

SEO AND CONTENT STRATEGY

As I have been professionally writing for the web for nearly two decades, I know how to write well to ensure people read past the headline, click the link, share content, and appease web crawlers without sacrificing high-quality content. I am experienced and adept at writing for SEO purposes and have a solid understanding of how to appeal to the latest changes in Google’s algorithm updates.

I have a thorough understanding of front and backend SEO and provide onsite optimisation and SEO writing services to many clients across various industries, including:

• website analysis and audit,
• data-driven actions,
• existing content scorecard (that I created),
• enhancing existing content,
• keyword research and analysis,
• meta descriptions,
• set up and manage GSC, G4 and GTM,
• high-quality SEO content articles and web pages,
• SEO formatting (internal and external links, heading tags, image optimisation, content hierarchy and more),
• content and SEO strategies,
• backlinking,
• SEO reporting and analytics.

For several notable clients, I have worked with them to create a content writing strategy that comprises many vital assets, including:

• tone of voice document
• editorial style guide
• editorial calendar for content period (generally a year)
• SEO research and strategy
• in-depth analysis of existing content (including a content matrix that I have devised)
• identifying goals and objectives and how content can achieve these
• onsite optimisation
• implementation and ongoing reporting
• plus more.

Idea creation and planning to target tangible outcomes, particularly through content, is a passion of mine. This experience and my strengths in strategising content and analysing the performance of such content will ensure long-term success when expanding your content to meet a brand’s growth goals.

From February 2018 to June 2022, I was contracted (freelance) to Wall Art Prints— an international eCommerce business— as their Content Manager. I planned the year’s content, worked closely with their technical SEO professional, wrote and uploaded the content (to WordPress) aligned with the sales plan, provided monthly reports, and attended regular team meetings. In addition, I rewrote and repurposed old content to improve SEO and content goals.

Given that the product was images, the content always required image-heavy articles, and continuously coming up with fresh and exciting ways of soft-selling these images was a unique challenge that I enjoyed.

Working closely with an acoustics engineering firm, I created a content writing strategy and implemented high-quality content regularly. In the January to March 2022 quarter, their visibility rose 133%, 15 of their high volume target keywords were on the first page of Google, and their Google Analytics goal completion/conversion (phone calls and emails) increased by 20%. Notably, organic search acquisitions increased by 66 per cent in the nearest recorded comparable quarter (April to June 2021). You may also like to read my client case study.

GOOGLE ADS

I love setting up Google Ads for clients, in alignment with their goals and monitoring and optimising throughout the month. Providing reports at their designated reporting period (monthly, quarterly and annually) is a highlight for me as I get to demonstrate their ROI as well as the flow-on effect their ads have on SEO and driving traffic to their site

The following stats are in relation to a recent successful example of my SEO and Google Ads client work, for an ecommerce retailer (the sell ebikes and escooters both online and instore). I started implementing their SEO as of April 2024, and these results are for May 2024 to Jan 2025. This was all on a very basic monthly budget.

• 4668% increase in web traffic
• 2% increase in revenue
• $23,584.62 revenue from Google Ads ($13k lifetime spend)
• $95,660.11 revenue from organic search results
• 4837M impressions from Google Ads

I also manage, set up and optimise Google Ads for NFP (utilising the GA grant of $10,000USD per month) clients.

EMAIL MARKETING

I am a highly skilled email marketing specialist with expertise in list curation, management and growth, segmentation, campaign creation, welcome sequences, e-newsletters, and A/B split testing. I have successfully developed and executed high-converting email marketing strategies for eCommerce brands, RTOs, NFPs, and other businesses, ensuring maximum engagement, retention, and revenue growth.

I am proficient in platforms such as Klaviyo, Mailchimp, and Campaign Monitor, and I leverage customer insights and data-driven approaches to craft personalised, high-impact email content that drives conversions. One of my standout successes in email marketing was taking an eCommerce client from $0 to $12,000 in recovered abandoned cart sales within a few months by implementing a refined, automated email sequence. Through segmentation, strategic copywriting, and conversion-optimised messaging, I helped re-engage lost customers, significantly increasing revenue and customer lifetime value. My ability to fine-tune campaigns through data analysis and A/B testing ensures that each email delivers measurable results and ROI.

SOCIAL MEDIA MARKETING

I have managed the social media marketing strategy, ad campaigns, organic content creation and implementation, and community management for NFP and commercial clients, ensuring active engagement by responding to comments, tracking engagement metrics, and optimising content to increase reach and interactions. and have worked with some significant brands, including Victim Support Service, Alisa and Lysandra, Patch Theatre, Original Campus, Southern Cross Care, Fit Foods 4 You, Annersley College, Foodbank SA, Australian Mushroom Growers Association and more.

I adeptly undertake the creation of content from inception, provide comprehensive briefs to videographers, curate imagery, and consistently generate compelling and innovative content. As well as capture content myself and edit either in iMovie or CapCut and capitalise on social media trends whilst retaining clear brand aesthetics and parameters.

My approach is always aligned with overarching annual and quarterly marketing strategy.

MARKETING

As Marketing Manager for SA Writers Centre, I managed all the digital marketing as well as the traditional communications, including newsletters, blog content, and customer engagement strategies to build a strong and engaged community., marketing and public relations for the organisation, plus extensive event management. I created annual and monthly marketing strategies and was responsible for implementing the rollout of these plans and their activities in keeping with the branding. These activities focused heavily on social media marketing, community building, email marketing campaigns and traditional PR as effective and low-cost ways of communicating and creating sales.

Over 2014, workshop sales increased by $50,000 (this was monumental for a then-struggling arts organisation) as a result of my marketing activities and all social media platforms and channels grew exponentially and had terrific engagement.

ABOUT ME

I have exceptional time management, productivity and writing skills to ensure that I produce creative and influential work efficiently. As someone who has always had multiple projects, clients, jobs and study commitments on the go, I am most comfortable juggling multiple priorities and know how to maximise my limited time and seamlessly meet deadlines.

I am experienced in working with various platforms, CRM and software including Shopify, Semrush, Google Analytics, GTM, Google Ads, Google Tag Manager, Google Search Console, WordPress, Mailchimp, Klaviyo, Campaign Monitor, Canva, Monday, Hubspot, reporting software (I like Sywdo) and many more.

When you hire me, you’re getting more than just an employee or copywriter. You are getting a skilled marketer, SEO specialist, professional writer and a creative who can conceptualise well and offer big picture thinking without sacrificing attention to detail.

I can’t wait to work together!

 

Kindest regards,

Vanessa Jones

 

0403 604 299
vanessa@jonesthewriter.com
Website: www.jonesthewriter.com
LinkedIn profile: https://www.linkedin.com/in/jonesthewriter/
Portfolio: https://bit.ly/3UbMjRe

 

‘Right from my initial enquiry Vanessa was nothing but understanding, transparent and prompt with her responses. I feel like Vanessa really took her time to understand the business I was representing and the industry we’re in, she asked all of the right questions and it was evident through the end product that she was thorough with her research, this resulted in 10 wonderful pieces of content for our website.
Our organic SEO ranking continues to rise & I have every confidence that Vanessa’s expertly crafted content is a big contributor to this,’

Reece Conley, Mincove Homes.