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Hi, I’m Vanessa Jones
With extensive experience in all areas of marketing including copywriting, strategy, email marketing, social media, public relations, SEM and SEO, from inception to implementation and reporting, I have outlined below my experience and skillset and how they align with this role. In addition to running my own business as a copywriter and digital marketer, I have previously worked as a marketing manager for an NFP, marketing agencies and a tertiary education company, a publicist, a marketing coordinator and more. I have a myriad of relevant skills and over 17 years of experience in the marketing space and am well-versed with working with NFP, B2B, B2C clients and agencies. Currently, I…
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Backlink Bonanza: Strategies to Skyrocket Your SEO Rankings
Guest post Don’t know what to do on a winter day in Adelaide? Want to get more traffic to your website or just simply want to know a tiny bit more about backlinks (who doesn’t like a bit of nerdy reading). If you are reading this article, you probably are a bit familiar with the concept of backlinks, but just to be clear, let’s take a step back and cover the basics. Backlinks, at its core, is your website getting a vote from another website. The vote in this context is the link. It’s like saying “hey this website is trustworthy, and I recommend it”. Ideally you want votes from…
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Google is cutting down 40% of search results!
Google released a core search engine update in March 2024 and part of that update is to focus on a high-quality content. They predict that they will reduce search results of a low quality by up to 40% with this new algorithm update. Now you can join the dots here to see what kind of low-quality content they mean. Without saying it, it’s implied that AI-generated bland unhelpful content will be the first to go. So if your website is predominantly low quality content that doesn’t actually answer searchers’ questions or provide meaningful information using Google’s EEAT formula, then your SEO efforts will be a waste of time, and you…
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Boost your SEO with 4 powerful tactics
In the ever-evolving digital marketing landscape, staying ahead of the curve is essential to maintaining a competitive edge. Search engine optimisation (SEO) remains a cornerstone of online visibility, yet it’s crucial to adapt your strategies to align with the latest trends and algorithms. Here are four dynamic tactics you can incorporate into your SEO marketing to elevate your rankings and drive organic traffic. 1. Launch a YouTube channel and leverage it on your website Video content continues to dominate online platforms, with YouTube being the second-largest search engine globally. Starting a YouTube channel not only expands your reach to a vast audience but also presents an opportunity to enhance your website’s…
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The Future of Web Design: Predictions and Trends for the Next Decade
This is a guest post. The web is transforming into a dynamic ecosystem. Lines blur between websites and immersive experiences, AI whispers personalised suggestions, and design choices carry the weight of environmental responsibility. Buckle up; the next decade of web design promises to be an exciting and unpredictable ride. In this article, we’ll look at major trends and predictions for the next decade. We’ll briefly look at the benefits of keeping up with major trends. Then, we’ll focus on technological advancements, changing user expectations, and evolving design aesthetics in web design. Advantages of Keeping Updated Before diving into the article, let’s consider why you need to read this article. There…
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Choose Your Own SEO Strategy Adventure
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SEO Services and Content Strategy | Case Study
Overview Jones the Writer Copywriting Services collaborated with an acoustics engineering firm to enhance their online presence and engagement through SEO services. The partnership aimed to address specific challenges related to visibility, client education, and time-sensitive communication. The client Resonate Consultants is an Australian firm specialising in acoustic engineering and vibration consulting services. This multi-award-winning company has offices across Australia and services a number of clients across multiple industries including building and construction, Defence, education, environment and marine, renewables, laboratories, transport and infrastructure and the arts. Objective The primary goals were to: With the overarching objective to establish credibility among potential clients, clarify the offered solutions, and educate the audience…
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Unleashing the Snowball Effect: Compounding Web Traffic
What is compounding website traffic? Compounding website traffic refers to gradually and consistently increasing the amount of traffic a website receives over time. Instead of relying on sudden, one-time spikes in traffic, compounding traffic relies on creating high-quality content that continues to attract visitors over the long term—my preferred SEO tactic, to be honest. This is typically achieved through search engine optimisation (SEO), which involves optimising a website’s content and structure to make it more visible and relevant to search engines. By creating content that addresses the needs and interests of a specific audience and by using the right keywords and metadata, a website can gradually increase its visibility and…
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Google Search Console: unveiling its crucial role in SEO
Why do you need Google Search Console? Further deep-diving into the world of SEO, let’s shed some light on a tool that’s absolutely essential for anyone serious about improving their website’s performance: Google Search Console. What’s Google Search Console? Alright, first things first. Google Search Console, often lovingly referred to as GSC, is a free web service that Google provides. It’s like the backstage pass to your website’s performance in Google’s search results. This nifty tool gives you a direct line to Google, where you can see how your site is doing regarding search visibility. The crucial role it plays in SEO Now, you might be wondering, ‘why should I…
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Top 5 Digital Marketing Blogs You Need to be Across
Do you work in marketing? Or want to become a successful blogger? Or are you the entrepreneurial type and want to improve your business’s marketing? Then you need to be across the following digital marketing blogs. Reading these blogs can help you stay up-to-date on the latest trends and best practices in content marketing. They can provide valuable insights and strategies for creating compelling content, growing an audience, and measuring the success of a content marketing campaign. Additionally, reading these world-leading blogs can also be a great way to stay motivated and inspired as a content marketer or business owner. These blogs are written by super doper experts in the…
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How To Find Your SEO Keywords
A step-by-step guide to choosing SEO keywords Choosing the right SEO keywords is essential for any successful SEO campaign. ‘Studies show that 93% of online journeys begin with a search engine.’ So you need to make the most of this and meet people (your potential customers and clients) where they are. It’s imperative that you have an SEO keyword or phrase for every single webpage and every single blog post you have on your website. You need it to include in your post and to optimise your images for SEO. To begin with, it’s a good idea to have one primary keyword (and a keyword can be comprised of more…
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Definitive SEO Checklist
Here is a comprehensive SEO checklist that covers essential aspects of search engine optimisation. Go through the list one by one and make sure you have completed the actions to ensure your best possible SEO outcomes. Keyword research and selection On-page optimisation Technical SEO Content creation and optimisation Link building Local SEO (if applicable) Tracking and analysis Mobile optimisation Site structure and navigation User experience Ecommerce optimisation (if applicable) Local search optimisation (if applicable) Done all that? Now do the following to power up your SEO and leave others for dust. Social media integration Competitor analysis Voice search optimisation Video optimisation By undertaking all these items on your SEO checklist,…
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Choose Your Own SEO Strategy Adventure
Four different SEO strategies for you to tackle I know a lot of us are always trying to configure our SEO and tweak it here and there to really suck the juice out of it. And I encourage that. SEO is an ongoing puzzle. It’s not just “set and forget” type of marketing activity. So with that in mind, I’ve proposed four overarching SEO strategies or components of an SEO strategy that I encourage you to look at this year. Now, depending on the size of your site or your brand, this can be a really overwhelming task. It might even take a whole team to action if you don’t…
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Does AI-generated Writing Hurt SEO?
Will Google automatically penalise you for using AI-generated content? No. Especially with their announcement that they will be releasing their own AI software, Bard, to the public mid to late February 2023. Here’s what Google says about using AI-generated writing when it comes to harming search engine rankings: ‘Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high quality results to users for years. Focusing on rewarding quality content has been core to Google since we began. It continues today, including through our ranking systems designed to surface reliable information and our helpful content system. The helpful content system was introduced last year to…
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Hot Marketing Trends and Predictions for 2023
What is Pinterest Predicts? Each year, global social media platform, Pinterest puts out this uber cool trends guide called Pinterest Predicts. Pinterest Predicts is a feature offered by Pinterest that uses machine learning to predict what users will be searching for on the platform in the future. It takes into account various factors such as search history, Pin engagement, and account activity to make predictions about what users will be interested in. This feature is designed to help users discover new content and trends on Pinterest and helps marketers and businesses with their ads for the year. Plus, it comes up with some pretty groovy trends that influences modern culture.…
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Backlinks: the Avocado to Your SEO
What are backlinks? Backlinks, also known as inbound links or incoming links, are links from external websites that point to a specific page on your website. They are an important factor in search engine optimisation (SEO) because they signal to search engines that your website is reputable and valuable. It lets readers know that your site is one to read and provides a certain level of confidence. When other websites link to your website, it can increase your search engine ranking and drive more traffic. And it helps boost your domain authority. Which, you know I bang on about. There are many ways to get backlinks, such as by creating…
