So, you want to be a beefcake of the social media world? Even an amateur bodybuilder or lifter will tell you that your body adapts crazy quickly. So you have to switch up your routine if you ever want to progress. Or avoid deterioration. Even as much as changing it up every month. The same theory can be applied to your social media strategy or content writing strategy to give it a bit of muscle.
Sure, posting the same content for the past three years has seen you well but be prepared to switch it up at the very least once a month – if not once a week. Whilst you don’t have to out and out shock your audience you DO need to propel your them into action, thinking, conversation and prod them to ask questions. It’s not enough to pander any more, it’s time to jolt your audience awake and add something of value.
‘FOR ME, LIFE IS CONTINUOUSLY BEING HUNGRY. THE MEANING OF LIFE IS NOT SIMPLY TO EXIST, TO SURVIVE, BUT TO MOVE AHEAD, TO GO UP, TO ACHIEVE, TO CONQUER,’
ARNOLD SCHWARZENEGGER.
Provide them with content that they will still be thinking about by the end of the day or that they tell at least one other person about or that makes them question something about themselves or their lives.
Additionally, you need to keep growing your ambitions. Otherwise you will stagnate.
‘As soon as a milestone is passed, its significance fades, and the focus is shifted to some other marker further down the road. No matter what you do or how satisfying it is in that beautiful moment in time, immediately you want more. You have to, if you want to find out how good you can be,’ Glenn Pendlay.
Just before you’ve hit your target reach or perhaps you have three quarters sold out a program or course, start to move the goal posts further away for your next project or target and then begin to aim! A bulky action plan will soon have you “getting the gains”.