It is important for an editorial calendar to be a part of your SEO strategy. This will ensure that you are getting the most out of your website and generating more leads. Here’s why: editorial calendars can help you plan content, which means that you’ll have new content to put on your website every day or week. Not only does this provide fresh content for visitors, but it also helps increase traffic from search engines because they’re able to index new pages each time new posts are published!
An editorial calendar is a powerful tool that will help your brand generate more leads and it can also improve SEO. Learn how an editorial calendar and the proper use of keywords on a website are important for bettering your business online.
Editorial calendars can help plan content to make sure there’s always fresh, new content for visitors coming back to your site every day, week or month. This helps rank higher in search engines because they’re able to index these pages each time a post is published so you’re keeping up with other bloggers who publish daily.
An editorial calendar allows you to keep track of when posts were published as well as what type of post was made (ie: long form vs short form). This makes it easier for people following your brand to know what type of content they can expect each time they log on.
Some editorial calendars will even allow you to plan out editorial themes that’ll be published regularly— these could include specific holidays, timely projects or company announcements, tips or interviews with your team members and tailored blog posts and articles that speak to these.
It will also identify the content pillars in your content and ensure you are hitting all these identified content pillars (that will be assigned by your copywriter or marketing strategist). It’s important to get content pillars right, and from the start, so you equally share information about the important parts of your business that actually makes money. Otherwise, you are just making content for the sake of making content!
Editorial calendars are a powerful tool that will help your brand generate more leads and they can also improve SEO. Not only does editorial content provide fresh content for visitors, but it also helps increase traffic from search engines because they’re able to index new pages each time new posts are published!
The editorial calendar is an important part of any business’s marketing strategy as not only does editorial content provide fresh content for visitors, but it also helps increase traffic from search engines because they’re able to index these pages with each time the post is published so you’re keeping up with other bloggers who publish daily.
An editorial calendar makes it easier for people following your brand to know what type of content or theme they can expect when visiting your site because it will keep you on track and keep the content consistent. Rather than blogging last minute on topics that don’t relate to your overall business or marketing objectives.
The editorial calendar also helps you decide which articles are worth promoting with social media posts and your email marketing so your content can be seen by more people than just the subscribers of your email list or RSS feed.
It will also have the advantage of helping you to plan out your research. This is particularly useful if you outsource your research and information gathering or interviewing needs. Let’s say you have three blog posts that will require an interview of the same person, you can plan ahead and interview the person on all three topics at once, rather than playing the dreaded “phone tag” in trying to lock in three different interview times. The amount of time and money you save is incredible.
Here’s what can go wrong if you don’t have an editorial calendar:
You may not publish content when it becomes relevant and useful.
You will forget/get too busy to publish regular content and by the time you realise, six months has passed before you have published ANYTHING on your blog.
Your editorial calendar will dictate what topics you can cover, so this means that your attention might be more focused on just a few subjects instead of spreading the love around to all things in your industry or niche.
You could make mistakes like duplicating posts for different audiences (which is against Google’s guidelines), republishing old articles, or accidentally publishing an out-of-date blog post as new.
A good editorial calendar solves these problems by being organised: it ensures everything gets published at the right time with appropriate promotion and social media linking; makes sure every topic is covered without repeating any material; helps save time because you’ll know ahead of time exactly what you need to publish.
You can set a date for when content should go live as well as decide on topics to cover. This makes it easier because there is no guesswork involved; if an article topic doesn’t work with the editorial calendar or isn’t completed by its post deadline, then it’s scrapped altogether so nothing goes up at the wrong time.
Why you really need an editorial calendar
The main reason why an editorial calendar is so important is that it allows you to strategize your content. When you have to create huge amounts of content – for your blog, for social media, for email marketing campaigns and any other marketing tactics you’re using – it’s imperative to plan and strategize your content.
5 Steps to Build a Powerful Editorial Calendar For Your Business by Forbes
How an editorial calendar helps you write with your SEO keywords in mind
By having deadlines and topics scheduled, writers know exactly what they need to do each week and month leading up to publishing dates. They don’t have to worry about forgetting their SEO keywords during brainstorming sessions or trying (and probably failing) to remember what they’re supposed to write about.
Overall, it’s easier and less stressful because copywriters know when an article goes live ahead of time— it doesn’t need any last minute push from them! Then the copywriter has plenty of time before the publishing date (and up until that day!) to make sure everything is in order: grammar checks, spelling checks, readability edits, sourcing great images and relevant quotes and statistics.
If you want to have a go by yourself, you can download my editorial calendar template. Otherwise, it might be time to hire a copywriter to get your brand’s professional editorial calendar in place.