Get more email subscribers with an ebook as a lead magnet

In the past few years, ebooks have become an increasingly popular lead magnet. This is because they are a great way to get people on your mailing list and build trust with potential customers. In this article, we will discuss how ebook leads can be so effective at achieving business goals and why you should consider using them in your marketing strategy.

The ebook lead magnet is a tried and true marketing technique.

Yes, it’s been around for decades now but that doesn’t mean ebooks are any less effective than they were back then! Quite the contrary: these days, an ebook can be considered a powerful business asset if done correctly.

ebooks as lead magnet

Okay, brag alert. This year I had a goal to build up my email list for my author brand. I released my first fiction book on Amazon in March 2021, so I had to quickly do some hustling. I started to build the list by using a free short story giveaway. This works incredibly well for this niche as within two months, I had 800 subscribers and it’s continuing to rapidly grow.

They’re easy to create (even as you go along) with tools like Scrivener or Microsoft Word; and they allow your prospective customers to get more info about what you do in one place without having to search through lots of different pages on your website. Plus, there’s plenty of room for customisation when it comes to ebooks too! Don’t just use them solely for sales pitches either – try adding some personal touches like your own tone of voice and language or images. And you can even link back to your website if you want people to discover more information.

What is a lead magnet?

A lead magnet is a tool that you use to build relationships with potential customers and get them onto your mailing list. This helps you stay in touch, nurture leads, and eventually convert readers into buyers. The ebook offers an effective way for businesses to grow their lists of followers because it’s affordable and easy to produce. In addition, they are attractive; providing valuable information about the business through writing can be more engaging than simple graphics or videos alone.

Why an ebook as a lead magnet?

The ebook format also allows brands to offer something different from what other companies might have on offer at the same time. It gives users exclusive access to content which could otherwise only be found by subscribing to newsletters. This makes ebooks far more appealing as part of a marketing strategy.

When it comes to generating leads, many people say an ebook is the best way to go. This is likely true because they are a great lead magnet and generate sign-ups for your business’s mailing list. In fact, 50% of marketers who start using lead magnets report higher conversion rates. (wpforms) With the three highest performing ways of securing leads for B2B marketers include in-person events, followed by webinar lead magnets and ebook lead magnets. (Content Marketing Institute)

Luckily, ebooks are a time-saving marketing tool. These days an ebook is the perfect lead magnet because they’re something you might have on offer at the same time. It gives users exclusive access to content which could otherwise only be found by subscribing to newsletters. This makes ebooks far more appealing as part of a marketing strategy.

An ebook can provide businesses with that one contact point for their prospect’s information and it provides them with quality content about your product or service in return. This means that every single person who opts into your email list will also get this high quality content from you all year round. Instead of just once!

Ebooks make great lead magnets because:

  • They provide customers with more information and content
  • Ebooks are a cheaper alternative to conferences or events
  • An ebook can be used as incentive for subscription, rather than just being an extra bonus.
  • Ebooks make great lead magnets because they’re so cost effective.
  • They can be easily outsourced if you don’t have time to research, write and produce yourself.
  • They offer something new and exclusive to offer people who might not know about your business yet.
  • Ebooks are a cheaper alternative to conferences or events.
  • An ebook can be used as incentive for subscription, rather than just being an extra bonus.
  • Ebooks make great lead magnets because they’re so cost effective.
  • They can be easily outsourced if you don’t have time to research, write and produce yourself.

Most of all, an ebook builds trust between you and potential customers – something no other type of content does quite as well! People will feel safe signing up to your email list if they already have some idea what you’re all about.

And finally, ebook lead magnets are just so darn convenient! You can’t make a time-sensitive offer or sell physical products with an ebook (you’ll need to be selling digital content instead). But the fact that ebooks are delivered electronically makes them super easy for customers and prospects alike. All they have to do is put in an email address. It doesn’t even matter if they read the book straight away (or at all!)

I’m an enthusiastic and experienced book writer. So why not hire me for ebook copywriting and get your book written within weeks!