Jones the Writer Copywriting Services collaborated with an acoustics engineering firm to enhance their online presence and engagement through SEO services. The partnership aimed to address specific challenges related to visibility, client education, and time-sensitive communication.

The client

Resonate Consultants is an Australian firm specialising in acoustic engineering and vibration consulting services. This multi-award-winning company has offices across Australia and services a number of clients across multiple industries including building and construction, Defence, education, environment and marine, renewables, laboratories, transport and infrastructure and the arts.

Objective

The primary goals were to:

• increase visibility
• improve SEO
• and provide informative content with a cohesive tone of voice.

With the overarching objective to establish credibility among potential clients, clarify the offered solutions, and educate the audience about the benefits of engaging the services early in a project.

Challenges

1. Informing potential clients about the existence of the service and the importance of early engagement.
2. Providing clarity on the solutions offered and their benefits to clients and their projects.
3. Addressing time pressures faced by existing clients and highlighting the firm’s well-known ability to deliver quickly and reliably, with exceptional client service.

Strategies implemented

I began working with this client in early 2021, where I devised an in-depth content strategy and audit, tone of voice guide and email marketing strategy.

The marketing implementations included:

1. Content strategy:
   • Developed a comprehensive content strategy aligned with the client’s objectives.
   • Created nearly 100 pieces of new SEO content articles, to showcase expertise and engage the audience.
2. Onsite optimisation:
   • Conducted onsite optimisation of existing web pages and blog posts to capitalise on SEO keywords and enhance search visibility.
3. Email marketing:
   • Implemented targeted email marketing campaigns (and strategy) to directly reach potential clients and convey the firm’s capabilities. This also had the benefit of driving traffic to the website which enhanced SEO efforts.
4. Tone of voice and editorial calendar:
   • Established a cohesive tone of voice to enhance brand identity.
   • Developed an editorial calendar to ensure consistent and strategic content delivery making sure content attended to necessary content pillars, audience requirements, annual events and plans, and timely news.
5. Competitor analysis:
   • Conducted a thorough competitor analysis to identify market positioning, areas for improvement, and potential competitive advantages.
6. Conversion goals:
   • Emphasised converting goals through content, branding and SEO efforts.
7. Reporting:
   • Additionally, to ensure consistency and transparency, I provided in-depth quarterly SEO reports to this client so they could see for themselves the impressive results and upward trend. This report also supplied a number of ongoing recommendations to even further enhance their SEO and marketing efforts.

Content example

Results

The results were impressive for this client, with thanks to their consistency and enthusiasm for the entire team being willing and involved in coming forth with expert knowledge to include in the high-quality content articles.

It also helped that the CEO knew the value of content marketing and SEO and backed the process and my proposals fully.

1. Visibility and keywords:
   • Visibility increased by 133% in the January to March 2022 quarter.
   • 161 keywords ranked in the top 100 Google search results, with 65 in the top 10 (first page of Google).
2. Engagement metrics:
   • Total sessions increased by more than 23% during most quarters.
   • Goal completions rose by 11%, including a 12.5% increase in phone calls and a 10% increase in emails during July to Sept 2023 period. This was a typical quarterly increase.
3. Organic search acquisitions:
   • Organic search acquisitions increased by 66% in the nearest comparable quarter (April to June 2021).
4. Competitive performance:
   • Outperformed and ranked higher for keywords against competitors, including large international corporations, in most quarters.

Impact

31 out of 45 goal conversions during one quarter were directly attributed to organic Google searches.

This meant that their SEO was working tremendously to bring in new clients who happened to search for any of their SEO keywords and click on their site. Once on their site, they demonstrated contact by phoning or emailing for an enquiry. That’s nearly a 70% rate of contact from organic Google searches.

A remarkable 17.78% increase in goal conversions.

Resonate Consultants experienced a notable surge in goal conversions, showcasing an impressive growth rate of 17.78% during the April to June 2023 period. The surge in goal conversions underscores the successful engagement and positive response from their target audience during this timeframe.

Most quarters in the recent past have witnessed a consistent upward trajectory in goal conversions on Resonate Consultants’ website. This sustained pattern underscores the consistency of the approach, reflecting not only a one-time success but an ongoing commitment to meeting and exceeding their performance targets through SEO and content efforts.

Testimonial

Conclusion

With my help and services, the client successfully transformed their online presence, achieving substantial increases in visibility, engagement, and competitive performance. The implemented strategies addressed the challenges of client education, time pressures, and the need for a reliable online presence. The collaboration demonstrated the effectiveness of a holistic content approach in achieving tangible business results which will make a difference in the business’ bottom line for years to come.

The post SEO Services and Content Strategy | Case Study appeared first on Jones the Writer Copywriting Services.

Each year, global social media platform, Pinterest puts out this uber cool trends guide called Pinterest Predicts.

Pinterest Predicts is a feature offered by Pinterest that uses machine learning to predict what users will be searching for on the platform in the future. It takes into account various factors such as search history, Pin engagement, and account activity to make predictions about what users will be interested in.

This feature is designed to help users discover new content and trends on Pinterest and helps marketers and businesses with their ads for the year. Plus, it comes up with some pretty groovy trends that influences modern culture. And, frankly, I love it.

I’m a copywriter for Pinterest and I love working with them. Mainly, because their whole brand ethos is one of positivity and inspiration. ‘85% of Pinners say they use Pinterest to plan new projects.’ And they are a very future-focussed platform. Which makes them stand apart from other popular social media platforms.

What are the Pinterest Predicts for 2023?

There are 27 new predictions for 2023. Each as glorious as the one before it. One of the most exciting things about these trends, is that Pinterest has calculated that over the past three years, 80% of their predictions have come true. Those are some high odds!

Here are the Pinterest Predicts for 2023:

• Airy styles
• Rust married
• Gemini hair
• Micro makeover
• Pool pawties

• Chance of showers

• Sci-fi fits

• Rainscapes

• Hipstoric home

• Primal movement
• The YOLO years
• Wildflours
• The fourth trimester
• Date different
• Romcom core
• Mush-rooms
• Fringe with benefits
• Crown care
• Beyond blue and pink
• Now processing
• Free spirits
• All aboard
• Cha-ching challenge
• Good on paper
• All the raves
• Home front
• Vitamin seaweed

My favourites are:

Rust married

Orangey and earthy tones will be a welcomed to weddings of this year. I love the idea of cinnamon and copper hues taking over a garden party or church ceremony.

Good on paper

Revived crafts and hobbies are always a hit with younger generations. And origami, quilling and paper craft are no different.

Cue Hilltop Hood lyrics: ‘Geez, that’s good, Suffa. What is it?’

‘It’s a swan…’

Cha-ching challenge

Finance is always fun in my eyes. Now, people are experimenting with gamifying their savings and setting themselves challenges to increase their financial freedom and budgets.

Pinterest has seen 355% increase in searches for the term ‘bi weekly savings challenge’.

What are some examples of Pinterest predicts

Some examples of Pinterest Predicts for previous years include:

• In 2021, Pinterest Predicts predicted that searches for “micro weddings” and “minimonies” would increase as more couples opt for smaller, intimate celebrations due to the ongoing COVID-19 pandemic.
• In 2020, Pinterest Predicts predicted that searches for “wellness at home” would increase as more people stay at home due to the pandemic.
• In 2019, Pinterest Predicts predicted that searches for “sustainability” would increase as In 2018, Pinterest Predicts predicted an increase in searches for “hygge”, a Danish concept of coziness and contentment, as well as “jungle decor” and “terrariums” as indoor plants and greenery gain popularity.

• In 2017, Pinterest Predicts predicted an increase in searches for “vegan food” and “veganism” as more people adopt plant-based diets for health, environmental, and ethical reasons.
• In 2016, Pinterest Predicts predicted an increase in searches for “watercolor” as a medium for art and design, as well as “garden rooms” and “outdoor living spaces” as homeowners look to create functional and beautiful outdoor spaces.

• In 2015, Pinterest Predicts predicted an increase in searches for “upcycling” and “repurposing” as people look for ways to recycle and reuse materials to create new and unique items.
• In 2014, Pinterest Predicts predicted an increase in searches for “minimalism” as people strive to simplify their lives by decluttering and focusing on what is truly important.
• In 2013, Pinterest Predicts predicted an increase in searches for “DIY home improvement” as more people take on home renovation projects to improve the value and functionality of their homes.

How can you use Pinterest Predicts in marketing?

Pinterest Predicts can be a valuable tool for marketers to stay ahead of emerging trends and identify potential opportunities for their business. Here are a few ways that marketers can use Pinterest Predicts:

1. Identify new product or service opportunities: Identify new products or services that they can offer to meet customer needs.
2. Create content that resonates with your audience: By understanding what topics and themes are trending, marketers can create content that aligns with the interests of their audience. As an insight, ‘Women aged 25-34 represent 29.1% of Pinterest’s ad audience.’
3. Optimise your Pinterest profile and boards: Optimize your Pinterest profile and boards to make them more discoverable by users.
4. Use Pinterest Predicts to inform ad targeting: By understanding the interests and intent of users on Pinterest, marketers can use this information to target their ads to the most relevant audience.
5. Plan your social media campaign accordingly.
6. Use Pinterest Predicts to identify new influencers: Find those influencers who are experts in those areas and partner with them to promote their products or services.
7. Optimise your e-commerce strategy: By understanding what products and services are predicted to be popular, e-commerce businesses can optimize their inventory, pricing, and marketing strategies to capitalize on these trends.
8. Create a seasonal marketing campaign that aligns with the interests of your audience, such as a holiday campaign that incorporates predicted holiday decor trends. You can plan ahead easily. Since the predictions are already there, you can base your winter campaign on what Pinterest expects to be hot or vice versa.
9. Identify potential geographic opportunities and which geographic areas have the highest demand for a particular product or service and target their marketing efforts to those areas.
10. Use Pinterest Predicts to inform keyword research: By working out the keywords and phrases that are predicted to be popular, marketers can use this information to inform their keyword research for SEO and PPC campaigns.
11. Use Pinterest Predicts to inform your email marketing campaigns and send personalised emails to your audience with relevant content and offers. Getting the jump on what you think your audience are going to want this year. Perhaps even before they do!
12. Use Pinterest Predicts to inform your video marketing strategy: Create videos that align with the interests of their audience and increase the chances of the video being shared and watched, given that ‘people watch close to one billion videos a day on Pinterest.’
13. Use Pinterest Predicts to inform your podcast strategy: Create a podcast episode based on the topic and target the audience accordingly.
14. Use Pinterest Predicts to inform your live streaming strategy: Marketers can create live streaming content that aligns with the interests of their audience.
15. Use Pinterest Predicts to inform your social media contest: You can create a social media contest that aligns with the interests of their audience and increase the chances of the contest going viral.
16. Blog more: Use the trends to underpin your blogging content strategy and be ahead of the curve this year, getting those SEO gains!
17. Use Pinterest Predicts to inform your PR strategy: Use this information to pitch relevant stories to media outlets and increase the chances of their brand being featured in the news.

It’s such a valuable tool for marketers to stay ahead of emerging trends and identify potential opportunities for their business. And get the jump on where your competitors might not be embracing. It’s a really interesting (and fun) way of reaching a more global audience too.

How does Pinterest create Pinterest Predicts?

Pinterest creates Pinterest Predicts by using machine learning algorithms to analyse a large amount of data from the platform, including user search queries, Pin engagement, and account activity. These algorithms are trained to identify patterns and trends in the data, and to make predictions about what users will be interested in searching for in the future.

The data analysed by these algorithms includes:

• Search queries: The algorithms analyse the words and phrases that users search for on Pinterest, and use this data to identify trending topics and themes.
• Pin engagement: The algorithms analyse engagement data for Pins, such as the number of saves, clicks, and shares, to identify the most popular content on the platform.
• Account activity: The algorithms analyse data such as the number of followers, boards, and Pins, to identify popular accounts and users on the platform.

The machine learning model analyses all this data, looks for patterns and trends, and uses that information to predict what users will be searching for on the platform in the future.

It’s important to note that, Pinterest Predicts is not a static list and it keeps changing as per the trend and events happening around the world. The predictions are usually released on an annual basis. By understanding the predicted trends, marketers can use this information to create more effective and targeted campaigns across multiple channels and drive results.

The post Hot Marketing Trends and Predictions for 2023 appeared first on Jones the Writer Copywriting Services.

Content marketing is a type of marketing that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Content marketing aims to drive profitable customer action by providing useful information to customers and prospects.

Content marketing can take many forms, including blog posts, articles, videos, infographics, social media posts, ebooks, and more. It can be used to educate, entertain, or engage an audience, depending on the marketing campaign’s goals.

Content marketing differs from traditional marketing because it focuses on creating long-term customer relationships by providing valuable content that addresses their needs and interests. It is not meant to be overly promotional but rather to build trust and credibility with the audience.

Effective content marketing requires a well-defined content strategy that aligns with the business’s overall marketing goals. This includes identifying the target audience, defining the types of content that will be created, and establishing a distribution plan to reach the target audience.

How can you create valuable content assets?

There are several ways to create valuable content assets:

1. Research and analyse industry trends: By staying up to date on industry trends and conducting research, you can create relevant and valuable content for your audience.
2. Solve problems: Identify common problems your audience is facing and create content that provides solutions or strategies to help them overcome these challenges.
3. Educate your audience: Share knowledge and expertise by creating educational content that helps your audience learn new skills or concepts.
4. Entertain your audience: Create enjoyable and engaging content for your audiences, such as humorous articles or videos.
5. Collaborate with industry experts: Partner with industry experts or influencers to create content that brings a fresh perspective and new insights to your audience.
6. Repurpose existing content: Consider repurposing existing content by updating it with new information, creating new formats (e.g., turning a blog post into a video), or combining multiple pieces of content into a comprehensive resource.

By following these strategies, you can create valuable content assets that will be valuable to your audience and help you achieve your content marketing goals.

What are reasonable content marketing goals?

Good content marketing goals should align with the overall business goals and objectives. Some common content marketing goals include:

1. Generating leads: Creating content that helps to attract and convert potential customers into leads.
2. Increasing website traffic: Creating content that drives more traffic to the website, potentially leading to more leads and sales.
3. Improving brand awareness: Creating content that helps to increase brand awareness and build trust with the target audience.
4. Establishing thought leadership: Creating content showcasing the business’s expertise and knowledge, positioning it as a thought leader in the industry.
5. Improving customer engagement: Creating content that encourages audience engagement and interaction, such as through comments, likes, or shares.
6. Increasing sales: Creating content that helps to drive sales and revenue for the business.

It’s important to choose content marketing goals that are specific, measurable, achievable, relevant, and time-bound (SMART goals) to ensure that you can effectively track and measure your progress.

How do you generate leads with content marketing?

There are several ways to generate leads with content marketing:

1. Offer valuable content in exchange for contact information: Create content that is valuable and relevant to your target audience, and offer it in exchange for their contact information, such as their email address. This can be done through lead magnets, such as ebooks, webinars, or email courses.
2. Use calls to action: Include calls to action (CTAs) in your content that encourage readers to take a specific action, such as signing up for a newsletter or filling out a form to request more information.
3. Use landing pages: Create landing pages specifically designed to capture lead information. These pages should have a clear value proposition and a simple form that visitors can fill out to request more information or sign up for a newsletter.
4. Optimise for SEO: Use keyword research to identify the terms and phrases your target audience is searching for. Optimise your content for these terms to improve your visibility in search engine results pages (SERPs). This can help drive qualified traffic to your website and increase the chances of generating leads.
5. Utilise social media: Share your content on social media platforms and include CTAs encouraging followers to visit your website or sign up for your email list.

By implementing these strategies, you can effectively generate leads through content marketing efforts

How can you improve your content marketing?

There are several ways to improve your content marketing:

1. Define your target audience: Clearly define your target audience and create relevant and valuable content.
2. Create a content calendar: Plan out your content in advance with a content calendar to ensure a consistent flow of content and to help stay organised.
3. Create high-quality content: Focus on creating high-quality, well-researched, and engaging content that resonates with your audience.
4. Use visuals: Include visuals such as images, videos, and infographics in your content to make it more engaging and easier to understand.
5. Optimise for SEO: Use keyword research to optimise your content for search engines and make it more discoverable.
6. Promote your content: Share your content on social media and other channels to increase its reach and visibility.
7. Analyse and measure your results: Use analytics tools to track the performance of your content and identify areas for improvement.

Following these strategies can improve your content marketing efforts and achieve your business goals.

What does the future of content marketing hold?

It’s difficult to predict the exact future of content marketing as it is constantly evolving. However, some trends that are likely to continue include:

1. Increased focus on personalisation: As consumers become more savvy and accustomed to personalised experiences, content marketing will likely become more personalised and tailored to individual needs and preferences.
2. Greater use of video: Video is expected to continue to grow in popularity, with more businesses using video in their content marketing efforts to engage and connect with their audience.
3. Increased use of artificial intelligence: AI technologies such as machine learning and natural language processing are likely to be increasingly used in content marketing to help create and optimise content and personalise the content marketing experience for individual users.
4. Greater emphasis on visual content: Visual content such as images, infographics, and videos are likely to become increasingly important in content marketing, as they are more effective at capturing attention and engaging audiences.
5. Increased use of interactive content: Interactive content such as quizzes, polls, and surveys are expected to become more popular, as they can help to engage and retain audiences.

Overall, the future of content marketing will likely involve a greater focus on personalisation, the use of advanced technologies, and the creation of engaging and interactive content.

Hire a content marketing professional achieve your organisation’s goals.

The post What is Content Marketing? appeared first on Jones the Writer Copywriting Services.

While it can be unnerving at first, outsourcing your company’s copywriting allows you to put the best writer in charge of crafting words that will improve your brand identity and aid in converting customers or clients into satisfied buyers.

If you’re not convinced yet, here are five reasons why hiring a freelance copywriter could be the best decision you make today.

1) A freelance copywriter can have expertise in writing to enhance your brand identity

When you hire a freelance copywriter, they don’t come with a pre-designed template or set of ideas they are already attached to. They will bring fresh ideas and approaches to your organisation.

Have you ever been too close to something to notice the obvious? It happens all the time. All it takes is someone new to the data or problem to give you a fresh perspective, and it can open up doors that were previously closed.

2) Freelance copywriters are professional and reliable

Marketing managers can’t afford to have their products or services surrounded by amateurish content that doesn’t inspire confidence in customers. By outsourcing to a freelance writer, you’re guaranteed professionalism and reliability because they’ll know they’ll have more work if they produce high-quality work frequently. It’s part of their business model! Do a great job, and you’ll have more work.

The freelance writer can also provide flexibility by working on-demand basis, meaning that the marketer only contracts when required instead of being stuck in a long-term commitment.

3) Copywriters provide original content for your company

Every marketing manager wants to establish a unique voice that inspires trust in consumers looking for customer reviews online before buying their product or engaging in their service.

A professional copywriter will get to know your brand thoroughly and then craft epic content for various assets— web copy, content articles, social media posts, or even slide decks. This original content will see your brand positioned out in front of all your competitors.

4) Level the playing field with a freelance copywriter

Outsourcing your company’s content can level the playing field for small businesses. Large companies with an unlimited budget for marketing materials where ‘the average marketing budget for B2B firms accounts for 13% of company revenue.’ This means they hold a huge advantage over smaller companies that don’t have access to these sized budgets. This is where freelance copywriters come in. You don’t have to hire an expensive agency, a new staff member or spend thousands on advertising when you outsource your copywriting work to one person.

One of the many ways a freelance writer can benefit a company is by providing convenience and flexibility. Instead of having an employee physically present at all times in an office, marketers may outsource their needs to freelance writers who operate mostly remote from their clients. The writer does not need to be sitting next to or immediately near the marketer like an employee would be required. Imagine all the time and money that would save your company!

5) A freelance copywriters can offer a variety of services

Like most copywriters, I don’t just do copywriting. Because of my background in marketing, I provide a range of marketing services, including SEO, email marketing, content strategy and even book blurb writing and book coaching.

That means I’m bringing a whole new set of skills to the game that will help advise your strategy and take your marketing to a whole new level. It also means that you spend far less time having to brief me because I already know what you are talking about and, in turn, can provide high-level professional advice to your current marketing challenge.

If you are an overworked marketing manager, that spends way too much time deliberating on what to write next or whether you have nailed the headline, reach out to me today.

The post Marketing Managers Should Outsource to a Freelance Copywriter appeared first on Jones the Writer Copywriting Services.

​Even if you are not able to afford print (aka press) advertising right now, it’s a very useful business skill to learn how to write an ad. Most print advertising comprises of magazines and newspapers. Most monthly magazines work on a print deadline that is quite the way in advance, so you may not see your ad come out for two months. Bear this in mind if you’re advertising time sensitive information.

Sometimes publications offer last minute discounted advertising if they are unable to fill their pages – you can take advantage of this if you have an advert almost ready to go.

Here are some tips on how to write an ad that is effective:

Writing a statement or question

Start with an eye catching statement or questions. Be very direct and get straight to the point, there is no time to be vague or misleading when someone is scanning a publication. For example; Business Name provides cost effective marketing service.

Be very clear about what emotion you are aiming to elicit from your readers. Desire for relief? Hunger? Anger?
​
If you write an ad that includes a question or leading statement, be sure to include HOW you will SOLVE the question or problem by the end of the ad. Generally, your services or products are the solution but it is best to make it obvious.

Include timeframe

Include a timeframe when writing your ad. Such as “now”, “today”, “this year”. For example, ‘Make your business thrive in less than a month.’

Call to action

Include a clear call to action. A call to action is a direction given to your readers to make them explicitly do something. For example 

• ‘book today’
• ‘contact me now’,
• ‘buy this product immediately’. 

You press ad’s call to action must point them to your website or to contact you, book an appointment or buy something. It has to instruct a clear and tangible action that they can do straight away. 

Ad design

Depending on which publication you are advertising with, they may provide an option of creating the design for you inhouse. This is generally an inexpensive and efficient option and they will already know their specifications of sizes etc. Alternatively, you can hire a graphic designer but you will need to provide them with the specifications (sizes and dimensions, deadline, file format that publication requires etc). The publication will let you know what the specs are. You will also need to provide a designer with the copy (words) that you want in your ad. You can design it yourself but remember that the visual aspect of this ad is incredibly vital. People will be flicking past your ad and you want it to get their eye and convey the information effectively in a matter of microseconds.

Which one sticks out?

Try writing out a few and if you are having trouble deciding which statement or question is more enticing, then write down three options and stick them on your fridge. Over the next three days (any longer and they will become too familiar) notice which one pops out at you the most.

Final tips on writing an ad:

Remember:

1. Keep it short and clear.
2. Include minimal images and depending on the size of the ad, the logo should be the only image.
3. Include clear contact details (especially your website), phone, email and social media icons
4. Talk directly to a person, eg ‘Do YOU want to lose weight?’
5. Keep your branding consistent and recognisable. Which means, including your logo. This is far more important than including a picture of your product or service.

Still having trouble with how to write an ad? Let me get stuck into some advertising copywriting for you. 

The post How to write an ad appeared first on Jones the Writer Copywriting Services.

Here are some ideas of what you can offer:

•  vouchers
•  discounts
•  special offers (eg two for one deals)
•  bonus gifts (eg a pair of slippers with every product bought)
•  run a prize giveaway

You can also partner with another business, to deliver a package, which automatically doubles your promotion and introduces your product or service to a new demographic.

Remind people that you have a simple solution for a Mother’s Day gift and that you will make their life easy for them.

Additionally, if you have a well crafted database, remember to send out a Happy Mother’s Day email message to all clients/customers that you know are mothers and keep your business at the forefront of their mind.

Here’s some handy articles to inspire your creative Mother’s Day promotional campaigns:

10 Fresh Ideas for Mother’s Day

5 Creative Mother’s Day Marketing Ideas

34 Great Mother’s Day Gift Ideas

Are you stuck in a marketing rut? Why not join the Magical Marketing Month ecourse?

The post How to Use Mother’s Day for Marketing appeared first on Jones the Writer Copywriting Services.

Want a simple way to come up with your business’s marketing plan? Use these five basic questions to generate a formula that can be used to create the bones of your marketing plan.

WHY?

Why are you doing this? Why is your business important to you? This is your mission for the business, if you can distil this into a sentence or two, this becomes your mission statement.

WHAT?

This is your objective. What exactly is it that you want to achieve for your business and by implementing this marketing plan?

WHEN?

When do you want you to achieve your goals? Do you want to have an income of $200 000 by the end of the year? Set a realistic timeframe.

HOW?

Now this is where the strategy comes into play!

How are you going to achieve your WHAT through marketing? This is question will need more time dedicated to it than the first four as it is going to be a complete breakdown of the exact steps you need to take to achieve your goal and good marketing plan is looking at least twelve months ahead. What techniques, activities and avenues are you going to use to achieve your objectives or your WHAT?

A great way of doing this is creating it backwards from your end goal, retracing your steps until you arrive at where you currently are.

Don’t forget that disgusting “B” word… budget. Boring but vital.

WHO?

Look at the WHO of your marketing plan and it may not just be you, as you first suspect. You might need and want to bring in extra resources and freelancers – there a lot of people out there that have the skills and knowledge that you just don’t have (you can’t know it all!) Don’t hesitate to hire an expert.

Bonus challenge:

Whack on the WHERE question. Where are you going to implement your marketing plan? Is it just your home city? Or are you going to plan some goals that focus on broadening your business’s reach to interstate or overseas or very importantly, the internet?

GET A HANDY MARKETING STRATEGY TEMPLATE HERE

The post Quick and easy marketing plan appeared first on Jones the Writer Copywriting Services.

1. Send your client a copywriting brief to fill out before you begin the job. I prefer to do this before I quote so that I know exactly what the client is after and how I can best deliver this.
2. Brevity. ‘nuff said.
3. Write with voice. Don’t be shy to add your own unique voice to the copy – even if you’re writing corporate material. This will help you stand out from others.
4. You are now in a client service industry. Congratulations slash commiserations. Your priority? Keeping your client happy. Not just happy but ecstatic. Otherwise, they have no reason to keep hiring you and referring you to others.
5. Write copy directly to your consumer. Imagine this: you’re at a party, you corner someone and deliver a succinct, punchy speech to them and “bamm”, you walk away. Essentially, you want to emulate this with your written sales copy.

Is it time you hired a copywriter? Do you need more sales in your business? Do you want to create a community of your clients? Contact me today for a friendly chat about your needs.

The post Here’s What You Need to Do to Become a Successful Copywriter appeared first on Jones the Writer Copywriting Services.

Here are a eighteen reasons why you should be blogging. It:

1. is a great way of getting your writing out in a public forum
2. creates exposure for your brand and business
3. will bring in new clients/customers
4. providse confidence and trust to your consumers that you are knowledgable about your industry
5. encourages/motivates you to write more/regularly and get to know your business well
6. gives instaneous gratification at seeing your work immediately published and your audience can engage straight away
7. creates an opportunity for people to provide feedback on your services or products
8. refines your writing, marketing and communication skills
9. can lead to career/job opportunities in the future
10. connects you with a larger community
11. is a learning opportunity
12. there is potential to earn money from your blog
13. is free/low cost
14. is incredibly easy and fast
15. can reach an international audience
16. helps to constantly remind you of your branding and why you do what you do
17. it drastically improves your SEO
18. you just never know who may read it…

You might be interested in learning more about blogging with the Blank to Brilliant: write a blog post online course.

The post 18 reasons why you should be blogging appeared first on Jones the Writer Copywriting Services.