Research! In depth research about your client or customer should always form a part of your marketing and content writing plan. Otherwise you may be anticipating needs and wants that may not even fit your target demographic. Ask them… through surveys, focus groups, feedback, industry research etc what they really want to know, what they are feeling as part of the customer journey and what they need and meet those needs for them.

2. Engaging readers and customers is a life long journey

Although this depends on the industry, a good content writing campaign should be ongoing and nurture the customer/client every step of the journey. From before the decision making process has even begun, to post purchase and beyond. The term “life long” refers to the life of the customer journey, rather than the life of the customer. Although in some cases this can be one and the same. For example, if you had a product or service that your customer requires from infancy to old age, then you would adapt  to suit their changing needs throughout their lifetime. An example of this might be a medical/doctor service.

3. Content writing needs to be fresh but reusable

Again, industry and topic dependent but well written content is usually evergreen or at least, able to be repurposed. If it’s news content that is being uploaded straight to a website, for most clients the content can stay on the website perpetually. Unless it harms the company (perhaps there has been a change in research or they no longer offer the product or service) there’s no reason why it cannot be archived.

In terms of fresh content writing, it really does depend on the client’s audience. Some may be content hungry and others are “slow burners”. As long as fresh content is going out at least weekly (for most industries), then it depends on the audience.

For professional SEO content writing, hire one of the best Australian copywriters today.

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1. Send your client a copywriting brief to fill out before you begin the job. I prefer to do this before I quote so that I know exactly what the client is after and how I can best deliver this.
2. Brevity. ‘nuff said.
3. Write with voice. Don’t be shy to add your own unique voice to the copy – even if you’re writing corporate material. This will help you stand out from others.
4. You are now in a client service industry. Congratulations slash commiserations. Your priority? Keeping your client happy. Not just happy but ecstatic. Otherwise, they have no reason to keep hiring you and referring you to others.
5. Write copy directly to your consumer. Imagine this: you’re at a party, you corner someone and deliver a succinct, punchy speech to them and “bamm”, you walk away. Essentially, you want to emulate this with your written sales copy.

Is it time you hired a copywriter? Do you need more sales in your business? Do you want to create a community of your clients? Contact me today for a friendly chat about your needs.

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Here are a eighteen reasons why you should be blogging. It:

1. is a great way of getting your writing out in a public forum
2. creates exposure for your brand and business
3. will bring in new clients/customers
4. providse confidence and trust to your consumers that you are knowledgable about your industry
5. encourages/motivates you to write more/regularly and get to know your business well
6. gives instaneous gratification at seeing your work immediately published and your audience can engage straight away
7. creates an opportunity for people to provide feedback on your services or products
8. refines your writing, marketing and communication skills
9. can lead to career/job opportunities in the future
10. connects you with a larger community
11. is a learning opportunity
12. there is potential to earn money from your blog
13. is free/low cost
14. is incredibly easy and fast
15. can reach an international audience
16. helps to constantly remind you of your branding and why you do what you do
17. it drastically improves your SEO
18. you just never know who may read it…

You might be interested in learning more about blogging with the Blank to Brilliant: write a blog post online course.

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