Google’s entire mission is to index all the world’s information and make it universally accessible. And to achieve that mission effectively, they need a way of sorting through all the billions of pages of content and prioritising it. Enter SEO. 

‘Google determines the relevance of your page by analyzing its content based on several factors, including where and how often you use certain words in that piece of content.’

If you are still sceptical of the usefulness of SEO copywriting, let these stats outlined below convince you:

1. According to Live Internet Stats, 6,586,013,574 web searches are carried out every day. Google now processes over 40,000 search queries by the second which sums up to 3.5 billion searches per day.
2. According to Jump Shot, of all 93% searches done on the internet happens on Google and YouTube. Google also accounts for 62.6% of referred website visitors.
3. According to Smart Insights, website pages with SEO content are 200-300 times more likely to appear top for non branded searches.
4. According to Search Engine Land, SEO is predicted to bring in an estimated profit of $72 billion to businesses worldwide.

And if the above stats don’t convince you to invest in SEO copywriting, consider this:

Not only does SEO copywriting make effective use of your SEO keywords in your content but it is directly written for your target audience, to answer their questions and solve specific problems. This is what SEO copywriting is all about. 

Think of good SEO copywriting as tour or information guides at Disneyland. And Google is the head honcho of the theme park, pointing park attendees towards these info guides and essentially saying ‘go find the people in the blue tshirts, they’ll help you!’

If you haven’t started your SEO copywriting journey yet, I truly believe it’s not too late. It’s pretty much a guarantee that most of your competitors have some kind of SEO strategy in place, so you may be behind. But you can quickly gain ground. 

The post Is SEO copywriting really necessary? appeared first on Jones the Writer Copywriting Services.

Most people spend an average of far less than a minute on your web pages, so in order to grab their attention ensure you keep your web copywriting snappy and engaging. Bullet points and pared back short sentences will work well really well! But read on for more super web copywriting tips…

​People often go to your website to find out more about you, so it’s vital that you have a clean and comprehensive About Me page on your site. So many people (I’m talking lots, from artists to accountants and especially authors!) find it hard to write about themselves, so I’ve devised this really simple to use template for your own About Me web page.

Web copywriting template

My name is… [your name].

I am a… [list the three or four things that you consider your main occupations or areas of expertise]

The way I work is… [for example, I am a freelance graphic designer or I use Reiki to heal people].

I value… [what are the most important things about the way you conduct your business or offer your clients].

My background is… [list your professional background and previous jobs/careers].

I decide to make the switch to… [current career] when… [list the date and reason that encouraged you to make this shift, if applicable].

Did you know? [insert something very unique and interesting about yourself. For example, I competed in the Olympics].

My qualifications:

I have also studied:

I am a member of [list the professional organisations and associations that you are part of, relevant to what you do]. (Logos are ideal for professional members, instead of listing).

Insert link to your contact page or contact details

As with all good SEO copywriting, make sure you include your SEO keywords and best practices, with adequate subheadings and good structure.

Need help nailing your about me web copy?

The post Web copywriting: about me pages appeared first on Jones the Writer Copywriting Services.