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What is Cornerstone Content?
Cornerstone content is a term used to describe the most essential and authoritative content on a website, often serving as the foundation for the overall content strategy and architecture. Think of it like the bones of your SEO content. Or the bread in your sandwich. This content is typically comprehensive, detailed and covers the main topics or themes related to the website’s purpose, providing a clear understanding of what the site is about and what information it offers visitors. Cornerstone content is also designed to be evergreen, meaning it is not subject to rapid changes and can remain relevant and valuable over a long period of time. Often it refers…
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SEO Monitoring Tools Round-up
SEO has become a science in itself, and it can be difficult to keep track of everything you need to know without the help of SEO software. SEO monitoring tools can help you with SEO keyword research, link building, content creation and much more. Several SEO monitoring tools and software are available on the market today. SEO software is an integral part of any online marketing strategy. Using the right tools, you can improve your SEO process and outrank your competition. Choosing the right one can be daunting, so I’ve put together a roundup of some of the most popular options. Moz Pro SEO monitoring tool First up is Moz Pro,…
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Maximum, Overwhelmed and Frantic: How to Use and Manage an Editorial Calendar
An editorial calendar is a powerful tool for staying on top of editorial tasks and ensuring editorial projects are completed on time, every time. The editorial calendar is a powerful tool for staying on top of editorial tasks and ensuring editorial projects are completed on time, every time. It’s also the key to managing resources across all your publishing channels— print, web and social media alike— and it will help you grow readership in new ways as well. Ideally, your editorial calendar should be planned out for the following six to twelve months so you know what content is coming up. Investing a little time or money upfront will give…
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How to use the Yoast plugin for meta tags
Now that you have installed the Yoast plugin and have written your website content, follow along the step by step instructions below to input your meta tags into your WordPress site. I find that I only need the free version of this WordPress plugin for most websites. You might like to experiment with the paid premium version, depending on your needs. Premium is great if you are beginner at SEO and need extra guidance or you have a complex site that you want to start streamlining. At the bottom of your web page or blog post you will see some fields to fill in. Step one Fill out the focus…
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SEO questions: page authority and domain authority
You may have come across the terms page authority and domain authority when reading about SEO and wondered what they mean. As an SEO writer, it’s imporant that I educate clients on these terms. In this article, I’ll explain what both terms are and how they affect your visibility online. What is page authority? Simply put, page authority (PA) is a numerical score that predicts how a webpage will perform on search engine result pages (SERPs). PA scores rate the performance of each specific webpage from 1 (bad) to 100 (excellent) using ranking algorithms. How are PA scores calculated?PA ranking was developed by the SEO company, Moz. And is based on specific data from…
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Do Your Own Website Audit for SEO
Have you been blogging for a year or more? Or have outdated website copy? Then it is imperative that you do an audit. If you’ve left it longer than that, please stop everything and get started on your audit right this second. It could pay dividends. A website audit is very important to make sure that you always have fresh content and that you’re still talking to the right people. And to ensure that it’s performing as well as it can and that you’re refreshing your SEO strategy regularly. Furthermore, your editorial content planning will become a breeze and a content audit is well worth the time and effort. What…
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SEO writing – three secrets revealed
Sure, you have to be creative when it comes to SEO writing. But there are also also handy tricks and tips that you need to keep in mind when writing for SEO. Here are three fundamental secrets to drastically improving your SEO writing. Secret 1: appeal Put your readership (which is your target demographic) first. Write how they want to hear things and solve their problems. Straight up give them the information they need, that they are searching Google for and that will generally make their lives easier. The guru of SEO, Neil Patel, says ‘Your content needs to accomplish two goals: first, appeal to the end-user (customers, clients, prospects, readers, etc.)…
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Improve search results with these tips
You know when you type in a Google search term up pops literally hundreds of thousands of pages? How many pages do you actually scroll through to find what you are looking for? Most people only take notice of the first three links; maybe if you have the time, you’ll scroll through two or three pages. So if you want people to find your business, products or services through a standard Google search, you need to be as high up on that search list as possible.The better you have optimised your website, the more likely it will show up higher (closer to the top of the list) in the search…
- Blog, Blogging, Content writing, Copywriting, Digital marketing, Marketing, Onsite optimisation, SEO, Website writing
How SEO works
SEO is so important in today’s digital marketing. It’s one of my most effective strategies in gaining website traffic and I have seen many clients see success through employing even just the SEO basics. 57 per cent of business to business marketers say that SEO generates more leads than any of their other marketing initiatives. SEO is the practice of tweaking your website to get organic traffic through search engines. Mainly, the biggest search engine of them all: Google. The tweaking (also known as optimisation) are the changes that you make on the page with content and in the backend of your website platform. SEO also involves the process of…
