seo monitoring tools

SEO Monitoring Tools Round-up

SEO has become a science in itself, and it can be difficult to keep track of everything you need to know without the help of SEO software. SEO monitoring tools can help you with SEO keyword research, link building, content creation and much more. 

Several SEO monitoring tools and software are available on the market today. SEO software is an integral part of any online marketing strategy. Using the right tools, you can improve your SEO process and outrank your competition. Choosing the right one can be daunting, so I’ve put together a roundup of some of the most popular options.

Moz Pro SEO monitoring tool

First up is Moz Pro, which is a comprehensive SEO toolkit that includes everything from rank tracking to on-page optimisation. It’s ideal for SEO professionals and businesses who want to improve their SEO game.

Some of the features included in Moz Pro are:

  • Rank tracking: Track your website’s ranking across all major search engines and get alerted when you move up or down in the rankings.
  • On-page optimisation: Get suggestions for improving your website’s title tags, meta descriptions, header tags, and more.
  • Link building: Analyse your backlink profile and identify opportunities for link building.

Overall, Moz Pro is a comprehensive SEO toolkit that can help you improve your SEO

SEMrush SEO monitoring tool

seo monitoring tools
SEMrush’s SEO keyword research function

Next is SEMrush, which is a great all-in-one SEO tool that can help you with everything from competitor analysis to backlink monitoring to in-depth SEO keyword research. It’s perfect for small business owners who want to stay ahead of the competition.


  • tracks your site’s SEO progress over time 
  • shows you where your website ranks for specific keywords 
  • uncovers your top competitors and the keywords they are targeting 
  • reveals backlinks and anchor text associated with any website 
  • and much more!

Personally, I use SEMrush because it’s more user-friendly and has an excellent SEO keyword magic tool. It does come with an extensive price tag, though, which is something to keep in mind when budgeting for marketing. 

Raven Tools SEO monitoring tool

seo monitoring tools raven
Image credit: Raven Tools

Third on this list is Raven Tools, a suite of SEO and marketing tools that can help you with everything from site audits to social media tracking to competitor analysis to prepping reports. It’s a great option for businesses who want to manage their SEO and marketing campaigns in one place.

Raven Tools also provides an SEO A/B testing tool called “Raven Pro” and a keyword research app for iOS users called “Raven Mobile.”

Its link analysis can track any number of links from any domain and has a wide range of filters to help you quickly find the most important links for your website or campaign.

Ahrefs SEO monitoring tool

Finally, Ahrefs is a powerful SEO tool that can help you with everything from competitor analysis to backlink monitoring. It’s perfect for SEO professionals who want to stay ahead of the curve.

seo monitoring tools software
Image credit: Ahrefs

What’s unique about Ahrefs is that it offers a suite of tools that allows you to do detailed SEO research. For example, their “Site Explorer” tool lets you see all the backlinks and organic search traffic for any website. You can also use it to spy on your competitors and see their SEO strategies to rank higher than you.

Overall, Ahrefs is a comprehensive SEO toolkit that will help you improve your SEO strategy and get better results.

Which SEO software and tool is right for you? It depends on your needs and budget, but any of these options will help you take your SEO game up a notch. Personally, I will recommend SEMrush to clients and business owners, followed closely by Ahrefs. 

The thing not to overlook with all these tools is that their websites offer really thorough SEO and marketing resources, so it is worth checking whether you are embarking on your SEO journey or are a seasoned marketer.

This blog post contains affiliate links.