Do I Need to Have a Blogging Purpose?

Which of my blog posts need a purpose?

Having a clear purpose for your blog post is crucial because it helps you focus your writing and ensure that your content is relevant and valuable to your readers. A purpose gives your post direction and enables you to stay on track as you write. It also helps you choose the right tone of voice and style for your post and determine which information and examples to include. Aside from picking the right topic and SEO keyword, I’d say this is the next not-to-be-missed step. And is a step that sets up each of your blog posts for success.

Having a purpose also makes it easier for you to promote your post and attract readers. But not just any readers – the right readers. By right readers, I mean the ones that will read it, share it with the people they know and rave about it. The people that will buy from you, too. “Raving fans”, you might refer to it. 

Suppose you can clearly articulate the purpose of your post. In that case, you can more easily create compelling headlines and descriptions that will grab the attention of your target audience.

In short, having a purpose for your blog post helps you create better content that is more likely to engage and inform your readers.

What are the benefits of establishing a purpose for your blog post?

There are several benefits to establishing a purpose for your blog post:

1. Focused writing: Having a clear purpose helps you stay focused as you write, ensuring that your content remains on track and covers all the relevant points.
2. Relevant content: A purpose helps you identify the key information and examples you need to include in your post, ensuring that your content is relevant to your readers.
3. Targeted audience: A purpose helps you determine who your target audience is and what they are interested in, allowing you to tailor your content to their needs and interests.
4. Stronger promotion: A purpose makes it easier to create compelling headlines and descriptions that will attract the attention of your target audience and encourage them to read your post.
5. Increased engagement: By creating content that is focused, relevant, and valuable to your readers, you are more likely to engage and retain their interest.
6. Greater impact: A clear purpose helps you deliver your message more effectively, ensuring that your content has the desired impact on your readers.

How can you work out your purpose for your blog post?

There are a few steps you can follow to work out the purpose of your blog post:

1. Identify your target audience: Who are you writing for? What are their interests, needs, and goals? I’ve got a target audience template if you want to make this process super quick.
2. Determine your main objective: What do you want to achieve with your blog post? Do you want to inform, educate, entertain, persuade, or inspire your readers? This is so important to help you set up what you’re writing about. I’m very into this step. In fact, I’ve included an entire module on it in my Blank to Brilliant online blogging course. 
3. Define your goals: Be specific about what you want to accomplish with your post. Do you want to introduce a new product, share an opinion, or provide a tutorial? Do you want five sales over the next three months? The more specific you can be, the better. 
4. Consider your overall theme or message: What is the central idea or message you want to convey through your post? Sum this up in one sentence.
5. Outline your main points: What information and examples will you include to support your purpose and achieve your goals? What do you want your readers to walk away feeling and understanding? Both of these points are important to nut out.

Does every blog post have to have a purpose?

In a nutshell, yes! Absolutely. A hundred times, yes! 

Every blog post should have a purpose, whether it is to inform, educate, entertain, persuade, or inspire readers. A purpose gives your post direction and helps you focus your writing, ensuring that your content is relevant and valuable to your readers.

A blogging purpose also makes it easier to promote your post and attract readers. If you can clearly articulate the intention of your post, you can more easily create compelling headlines and descriptions that will grab the attention of your target audience.

In short, having a purpose for your blog post is important because it helps you create better content that is more likely to engage and inform your readers.

As an example, this blog post has the purpose of convincing you (is it working yet?) that blog posts need a purpose. 

What happens if your blog post doesn’t have a purpose?

If your blog post doesn’t have a clear purpose, it may lack direction and focus, making it difficult for readers to understand the main points you are trying to make. Without a purpose, your post may also lack relevance and value to your readers, making it less likely that they will engage with and be interested in your content.

A blog post without a purpose may also be harder to promote and attract readers. Without a clear focus, it may be more difficult to come up with compelling headlines and descriptions that will grab the attention of your target audience.

Overall, not having a purpose for your blog post can result in content that is disorganised, confusing, and unengaging for readers. It is important to take the time to identify and clarify the purpose of your blog post to ensure that it is effective and valuable to your readers.

Learn how to blog like a pro with BLANK TO BRILLIANT online blogging course.