What makes a good content article?

Content articles are one of the most pivotal parts of not just your content marketing plan but your overall marketing plan. Statistics show that the more content your site has, the more Google will rank your page.

Content articles are not only important for your SEO but for your customers and sales as well. 82 per cent of customers have a more positive outlook on a company after reading custom content. And seventy per cent of people would prefer to learn about a company from content articles than adverts. 

content writing articles

Is it shareable?

Would you personally share this content? Or would the leader of your organisation share it with their networks? This simple test is often a quick objective way to determine whether the content is of good quality. 

content writing

SEO content articles

Is it search engine optimised? Use this Yoast plugin SEO checker tool to check if your content follows best practice and is web ready.

Call to action strength

Does it have a strong call to action? Relevant and well placed calls to action has been shown to increase revenue by a whopping 83 per cent. Here’s how to write call to action

Content writing keywords

content writing and planning

Include your target keywords in your heading, subheadings, first paragraph and throughout the article. But avoid keyword stuffing. How many times should you write your keyword?
There’s no hard and fast rule but try to include it multiple times in your content article. But this should never be at the sacrifice of brilliant copywriting. If it sounds unnatural, then it will hinder SEO performance and turn away your readers. 


Takeaways

copywriting content articles

  Are there clear takeaways and action steps that you offer your reader? What do you want your reader to do exactly? Spell it out.

Include some tangible information. That means including statistics, facts, research and links to sources. This will add to the content article’s credibility and help convince the reader when they come to the call to action. Never sacrifice brilliant writing. The average reader only spends 37 seconds reading an article or blog post (NewsCred Insights).

End and begin well

professional content writer

  ​Top and tail your posts really well. Write a clear and informative introduction and a succinct paragraph at the end of the article that provides them information about with what to do next. 

Heighten your assets

​Make your content articles part of your assets.‘Ninety two per cent of marketers said their organization views content as a business asset.’ Ensure your content writing is of a high enough quality to add value to your asset pool. 

adelaide professional content writer

Did you know that 44 per cent of companies outsource their writing? Take a moment to get a no obligation, easy content writing today. 

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