Speak directly to your Facebook fans
Make sure you are talking to your Facebook fans, not at them by interacting in an engaging way and creating a dialogue. Ask questions and post themed discussions. An example of this could be, ‘do you prefer (item A) or (item B) and why?’
‘Posts that ask questions bring 100% more comments,’ according to Holbi.
39% of users say they are connected to people they have never met in person, so there’s no reason that a brand can’t feel really personal and meaningful to your audience.
Did you know? As of June 30, 2017, Facebook enjoys
2.01 billion monthly active users.
Make sure you post high quality images
Using Facebook to develop a customer fan base and to sell your product or service means you are removing certain senses that enhance the selling process, so images have the very important function of doing most of the selling for you.
‘Facebook posts with images see 2.3X more engagement than those without images,’ (Buzzsumo, 2015)
Play up to Facebook’s algorithm
It helps if you mix up your content between text based status updates, external links, embedded videos (not YouTube or Vimeo, these are considered external links), images, events and questions. The aim is to keep your audience engaged with your page, so it’s not getting hidden in the noise of Facebook. But really, at the end of the day there is only ONE sure fire way to do this: consistently post excellent and engaging content. There is no other way around it!