This is one question asked by bloggers and digital marketers worldwide. However, the many benefits of a well structured SEO copywriting cannot be emphasised enough. If you are in the habit of writing web content without optimising for search engines, you are doing yourself a great disservice as you are losing money every day that your content isn’t optimised for search engines (especially Google).
Google’s entire mission is to index all the world’s information and make it universally accessible. And to achieve that mission effectively, they need a way of sorting through all the billions of pages of content and prioritising it. Enter SEO.
‘Google determines the relevance of your page by analyzing its content based on several factors, including where and how often you use certain words in that piece of content.’
If you are still sceptical of the usefulness of SEO copywriting, let these stats outlined below convince you:
- According to Live Internet Stats, 6,586,013,574 web searches are carried out every day. Google now processes over 40,000 search queries by the second which sums up to 3.5 billion searches per day.
- According to Jump Shot, of all 93% searches done on the internet happens on Google and YouTube. Google also accounts for 62.6% of referred website visitors.
- According to Smart Insights, website pages with SEO content are 200-300 times more likely to appear top for non branded searches.
- According to Search Engine Land, SEO is predicted to bring in an estimated profit of $72 billion to businesses worldwide.
And if the above stats don’t convince you to consider writing for SEO, consider this:
Not only does SEO copywriting make effective use of your SEO keywords in your content but it is directly written for your target audience, to answer their questions and solve specific problems. This is what SEO copywriting is all about.
Think of good SEO copywriting as tour or information guides at Disneyland. And Google is the head honcho of the theme park, pointing park attendees towards these info guides and essentially saying ‘go find the people in the blue tshirts, they’ll help you!’
If you haven’t started you SEO copywriting journey yet, I truly believe it’s not too late. It’s pretty much a guarantee that most of your competitors have some kind of SEO strategy in place, so you may be behind. But you can quickly gain ground.