What is a sales funnel?
A sales funnel is a linear process that begins with the acquisition of new customers and ends with the satisfaction of their needs.
In order to create an effective customer journey, you should start by outlining your goals for what you want to achieve from it. Then identify all steps necessary in achieving this goal or set of goals, such as gathering information on prospects.
The beauty of a great sales funnel is that it works for you. Once you’ve set it up and it’s up and running, you can leave it and it will do the sales work on your behalf. Like a staff member!
What is sales funnel copywriting?
Sales funnel copywriting is a critical component of any company’s marketing strategy. The words you choose to include in your sales funnel will have an effect on the conversion rates, as well as how much money your business makes. In this post, we are going to cover what sales funnel copywriting is and why it matters so much for companies.
Sales funnel copywriting is the process of writing content which will lead your potential customers to make a purchase. This can often be done through persuasive sales language, and it’s typically found near what are called conversion points on your website or in emails. Conversion points are any touchpoint with the customer that could potentially get them to click “buy” – for example, an image gallery may have calls-to-action overlaid on individual images so that when someone clicks there, they’ll be taken to the full product page where they can buy directly if desired.
What is sales funnel copywriting and how you can do it like the experts
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Sales funnel copywriting tips
Good copywriting knows how to get the readers attention and hold it! Here are some tips on making sure this happens…
- When you create your sales funnel, to make it work for every person with different needs and wants.
- Make sure that the landing pages are ready so people will convert into leads.
- Don’t forget to have a clear call-to-action on each page of your website, including about us and contact information. Otherwise, no one will be able to find out more or buy what they need to move forward in their business goals!
- Create landing pages and follow up messages based on where visitors enter into the funnel. People who visit during early stages are more likely interested in lowering prices while those at later stages will be looking for free trials or demos. As a general rule. Not always.
- When creating your sales funnel, be clear about what people need when they land at each point in their journey with you .
- Sales funnel copywriting is what companies use to persuade their potential customers to make a purchase. This often includes persuasive sales language, and it’s typically found near conversion points on websites or in emails. Conversion points are any touchpoint with the customer where they could potentially click “buy.” For example: an image gallery may have calls-to-action overlaid on individual images so that when someone clicks there, they’ll be taken to the full product page where they can buy directly if desired.
- People should be given a clear idea on what to expect from your company and its product or service. This is done by presenting the value you provide alongside any limitations in regards to how it will affect them. For example, if someone’s goal is lowering prices, then they may want to know that there are cheaper options out there for competing products. If their main concern is getting a handle on customer traffic patterns, then they would benefit more from benefits related specifically with managing visitors into your funnel than price discounts.
- You should also consider which stage of the sales process someone enters before sending promotional messages so as not to send too many details about an offer when prospects haven’t even decided whether or not to buy yet; only promote offers once people are hooked!
- Attention grabbing headlines and subheads that get your prospect’s attention from moment one.
- Catchy, powerful sentences throughout that compel prospects to continue reading.
- Framing benefits in language they readily understand (e.g., “saving time” instead of “time saving”)
- Writing the emotional benefit behind each feature, without sounding too cheesy.
- A compelling call to action at the end which includes clear instructions on how they can claim the offer, act now or get the product or service that you are offering.
- You can use curiosity to drive people towards a landing page. This is because, according to statistics, 96 per cent of your site visitors aren’t ready to buy on their first visit. To do this, you should focus more on the commitment aspect by asking for someone’s email address and less about how much the person will spend right now. You have to warm them up a little first!
Keep in mind what you’re trying to accomplish with the writing: get them interested enough so they’ll read your headline or click on a link, but not too much detail about an offer when prospects haven’t even decided whether or not to buy yet; only promote offers once people are hooked!
How to structure your sales funnel
Step one: the bait. This is the first time your prospects know you exist.
Step two: they decide to follow you or engage with you a little further. Often this is signing up to your mailing list or engaging in some sort of lead magnet.
Step three: Okay, you’ve convinced your target audience that you are the absolute business and that they definitely have to buy from you (with pesuasive sales funnel copywriting of course— you can learn how to do that through my copywriting book). They have made the decision.
Step four: It’s time! They make the purchase and buy what you’re offering.
Step five: Don’t forget this incredibly important step. You must retain them! Retaining them is so powerful because they are easier to keep than to attract. Plus, they can spread details about you through word of mouth.