Mindfulness and marketing: two things that don’t immediately seem to go together. But mindful marketing is a strategy that can help you build a more engaging brand, and I’m here to tell you how. I’ll be looking at mindful practices, which may seem like an unusual way of building your brand — but there’s science behind it!
‘You’ll find mindfulness movements in companies such as Google, General Mills, Target, LinkedIn, 15Five, and Green Mountain Coffee,” said Lisa Nirell, author of The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World.
When you think about mindfulness, what comes to mind? The first thought is that mindfulness is all about being in the present moment for many people. But mindful marketing isn’t just about being in the here and now – it’s also about being aware of your thoughts, feelings, and emotions when it comes to your brand. It’s about taking a step back and looking at things from a different perspective, and it can be a powerful tool for engaging with customers.
So how can you start using mindful marketing in your business? One of the best ways is to focus on your values. What are the core beliefs that drive your company or business? When you know what they are, you can align your marketing strategy with them. This will help create coherence across all of your touchpoints, whether it’s email campaigns, social media posts or messaging on your website. If you can align mindful marketing with the values that drive your business, then you’ll be able to build trust and stronger relationships with customers in no time!
The next step is mindfulness itself. Mindful practices such as meditation are great for building self-awareness, leading to greater awareness of other people. This will allow you to see things differently when engaging with customers, so they feel like their needs are being met during every interaction they have with your brand. Meditation also helps us become more aware of our thoughts about ourselves and others; this insight makes us better equipped to understand what drives our online and offline behaviour.
Not only does mindfulness increase productivity by 120 per cent, but mindful practices such as meditation help us become more aware of our thoughts and feelings, making us better equipped to understand what drives our behaviour. This insight is beneficial when it comes to mindful marketing because it allows us to see things differently when engaging with customers.
Pair mindful marketing with a little bit of creativity, and you’ll be on to a winner. When we take the time to slow down and think about our brand from different perspectives, it can help us re-evaluate what we’re doing, which may even lead to new product ideas! Mindful practices such as meditation can also help us tap into creative inspiration for campaigns that will resonate with your customers. This is because conscious thinking encourages divergent thinking, generating lots of possible solutions for problems instead of just one or two obvious ones. Once again, this makes mindful marketing very similar to creativity in its aim: both want us to create something original that’s never been done before.
Here are 22 mindfulness exercises to try.
Finally, mindful marketing can help with problem-solving, stress relief, and better decision making. Mindfulness has many benefits beyond helping with marketing, but it can be a powerful tool for businesses when used in the right way. If you’re looking to create a more engaging brand, mindful marketing is definitely worth exploring!