If you’re new to hiring a freelance copywriter, there’s a few things that I can assure you of to ease your mind and enthusiastically convince you that it’s the best thing for your business organisation.
The sad truth is that not everyone can write well, even when they are considered experts on the topic. And even fewer people know how to produce high quality content that readers would want to read. It’s easy to have a content strategy and implementation plan that includes timelines and KPIs. The difficult part, however, is delivering consistently.
It is possible to have a team member write a blog post on occasion. But you’ll just be taking them away from their core duties. It is also unlikely that they would be able to produce expertly written content that would make your customers want to buy as well as being highly SEO.
A freelance copywriter doesn’t just provide you with original and excellent SEO content that boosts your website’s visibility online. They’ll also help you get a bit of an edge over your competitors. Whilst building relationships with your customers and spread your marketing message.
Here are five benefits of having a freelance copywriter write SEO content for your website.
You get fresh, original, high quality content regularly
It’s no secret that website visitors (aka prospective customers) and search engines, like Google, love websites that post well written content regularly. A freelance copywriter will provide you with fresh, original, high quality content. Without putting a strain on your finances by adding to the headcount in your office. This is a win win for your business.
Does your content marketing strategy require one blog post a month or six? Not only can freelance copywriters can accommodate any marketing plan giving you greater flexibility but they can advise best practice around frequency and topic choice. They’ll also be able to give you new ideas, angles and objective opinions that’ll help improve your business operations.
They free up your team
You’ve assembled the perfect team to produce a product or provide a service and it’ll be counterproductive to take them away from that. A freelance copywriter will provide you with great copy anytime you need it. This frees up your team to do what they do best.
Improve your visibility online
Who do you call when the sink breaks down? A plumber, right? Well, you need a freelance copywriter when you need great SEO copy that improves your visibility online. Professional copywriters are well versed in the practical application of current website and SEO practices that can help set you apart from the crowd. With over 200 million active websites on the internet today, it has never been more important to invest in well written, useful, non duplicated copy for your website.
Freelance copywriters know how to write for your readers
It is a lot harder to write for different groups of people, or in various tones of voice than you might think. It is even more difficult to make people take the desired action. Freelance copywriters have mastered the art of writing with your customers and your company in mind, all with a gentle sales focus or hard sell capabilities. This ensures that your content achieves the desired results.
[Copywriting] can only take the hopes, dreams, fears and desires that already exists in the hearts of millions of people, and focus those already existing desires onto a particular product. This is the copywriter’s task: not to create this mass desire – but to channel and direct it.
It’s also easy to integrate a freelance copywriter’s services with your business no matter how big or how complex it is. And you can opt for ongoing retainers or one off pieces of content to fill any gaps.