- Send your client a copywriting brief to fill out before you begin the job. I prefer to do this before I quote so that I know exactly what the client is after and how I can best deliver this.
- Brevity. ‘nuff said.
- Write with voice. Don’t be shy to add your own unique voice to the copy – even if you’re writing corporate material. This will help you stand out from others.
- You are now in a client service industry. Congratulations slash commiserations. Your priority? Keeping your client happy. Not just happy but ecstatic. Otherwise, they have no reason to keep hiring you and referring you to others.
- Write copy directly to your consumer. Imagine this: you’re at a party, you corner someone and deliver a succinct, punchy speech to them and “bamm”, you walk away. Essentially, you want to emulate this with your written sales copy.
Starting out as a freelance copywriter? Here’s some very quick tips that will ensure you are successful: