We all want our marketing assets to do better for our business. Generate more leads, talk to more people and seduce more website visitors. But not everyone is a copywriter. That’s why I’ve compiled some easy copywriting hacks that just about anyone can do!
Copywriting hack 1: Headlines
Use a bold headline to capture attention and sell your product. If the headlines you have, haven’t quite been working, then why not change them up? Be sure to use your SEO keyword and try some stronger language.
Since people always just scan web text, hook your readers by using headers to divide sections. This makes it easier for people to find the information that they need and navigate through content. Headers are also handy if you want someone to read a specific part of an article.
Copywriting hack 2: Key messages
Repeat key messages over and over again in the copy for maximum impact. Find different ways of saying your key message so that your audience will absorb it.
The key to writing a successful key message is repetition. You want your readers to be able to remember the message you are trying to get across, so it’s important that they will see and hear your keywords multiple times while reading. Not only should you repeat these words in an article itself but also use them as subheadings throughout. The same principle applies for social media copy and web page copy.
Copywriting hack 3: Modify the tone
Depending on what your business or service is and who your clearly identified target demographic is, be sure to keep your tone of voice and language conversational so that you sound like a real person instead of just another company talking at people about how great they are all the time.
Copywriting hack 4: Change the words
The way your brain reacts to textural adjectives is fascinating and is an underused tactic when it comes to copywriting and marketing. Using words like ‘gorgeous,’ ‘rich,’ or ‘delicious’ are not only positive but will also come off as more natural and less forced than other descriptive phrases.
A textural adjective is a word that describes something as it feels, tastes, or smells. For example ‘silky,’ ‘lush,’ or ‘smooth.’ Using words like these can be more effective than using adjectives describing colour and shape. So ditch the bland describing words and get more specific.
There are four easy to implement copywriting hacks that you can easily try on your existing copy and won’t take you long to do. Give it a go and measure your results.
For more extensive copywriting projects or to completely nail that website, please enquire about my copywriting services now.