If you want your business to succeed— that means attracting a lot of sales or high end companies with deep pockets— then you already know you need to be marketing online. But it’s certainly not enough to just have a website and some social media marketing anymore. You need to incorporate content marketing and content writing in your marketing plan. Namely content writing or articles.
Online, thе written wоrd drives a lаrgе сhunk оf аnу business’s mаrkеting ѕtrаtеgу. Whеthеr you’re ѕеlling jаm frоm hоmе оr a multinаtiоnаl соmраnу ѕеlling branded ѕроrtѕwеаr, the right kind оf wеb соntеnt iѕ imреrаtivе to nоt juѕt driving nеw buѕinеѕѕ but аlѕо to keep your current buѕinеѕѕ rоаring, your customers happy and your staff resources maximised.
What are content articles?
So what are content articles? They are professionally written articles that sit mainly in the digital space, on your website, blog or ezines. The articles are not only well written but add credibility by incorporating thorough research, quotes, statistics and expert commentary about topics or trends that are relevant to the modern consumer, in particular your audience or current or potential customer base.
‘Traditional marketing talks at people. Content marketing talks with them,’ Doug Kessler.
Content writing benefits
It’s indisputably that content writing (which forms a huge chunk of your content marketing) is one of the most effective lead generation strategies of today. Here’s why content articles are vital for your marketing arsenal:
- powerfully boosts SEO
- adds credibility to your business
- attracts visitors to your website as they seek out valuable reading material
- easily shareable amongst many digital platforms
- it’s hyper effective
- increases website traffic
- helps to establish brand identity.
My 2017 prediction:
My prediction for content writing and marketing in 2017? Content will start to get more personalised and – thanks to the advances in data mining and programmatic advertising – will really speak to audiences in alignment with their preferences, lifestyle, hobbies and personality.
Brands will replace traditional advertising processes with high quality content to satisfy a content hungry audience.
And from Jason Demers via Soap Media:
‘…in 2017, we’re going to see the rise of ‘dense’ content. Dense content isn’t necessarily long or short, but it packs as much valuable info into as small of a space as possible. Users are tired of fluff content and their attention spans are continuing to decline, which will lead to a preference for denser content, which provides value while eating up as little time as possible.’ Read more SEO predictions from Soap Media here.
‘To be momentous, create content with purpose,’ Russell Sparkman.