By creating your own content hub where you share blogs, tips, quotes and maybe even videos and images etc. you can take advantage of one dead easy way to rank higher in Google without having to spend hundreds or thousands on advertising.
That’s right: when it comes to search engine optimisation (SEO), Google likes fresh new content that is well written and relevant to your niche. Sharing this regularly around the web gives Google plenty of reasons to include your site in its regular updates. The more often they update their index with new content from your site, the more likely your site will shoot up in rankings.
A content hub is a website or web page that serves as the content home base for readers. Content hubs are typically full of content to help connect readers with valuable information.
What I mean by a content hub is a whole robust collection of:
- content articles
- blog posts
- resources
- infographics
- downloadables
- ebooks
- checklists
- and even videos that are all hosted on your website.
There are many benefits of creating your own content hub. Here are the main ones.
You will become a sought after expert in your niche, with a hub of content articles. People will be interested in what you have to say, and you will gain credibility. According to Contently, ’47 percent of millennials indicated they’d be more likely to trust a financial services company if it created useful content.’ That is a fair chunk of the millennial market that you could be capturing if you work in that industry simply by creating quality content.
A content hub can be helpful to readers who may not know much about you or your company if it may be their first time visiting your content or web page. Content hubs are extremely valuable to companies online because they provide individuals with easy access to valuable content right from the start, rather than having them search through different sites or articles before finding anything valuable to them.
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It helps show others that you are trustworthy, reputable and knowledgeable about the industry you work in.
When the time comes to do a hard sell, e.g. offer a new service or product or get your readers to invest in spending money with you, a lot of the hard work has already been done. You’ve created a bunch of warm leads that will be more likely to buy from you when the time comes because they have been reading and trusting your content for a while.
Business owners want their target audience to come back time and again, so they continue buying what they are selling without thinking about alternative options for fulfilling their needs. We want them hooked! We want them predisposed towards purchasing our products or services. For this reason, when writing articles, the goal is to give away great content to build trust with potential customers. What business owner wouldn’t want that?
And the Content Marketing Institute reports that ‘Small businesses with blogs get 126% more lead growth than small businesses without.’
To start your own content hub, be sure to choose a topic niche. You don’t want to blog about everything and the kitchen sink; you want to blog about (and create significant content assets such as infographics etc.) specific topics that relate to your industry and business and are in line with your Content Writing Strategy.
Get professional content writing to build up your content hub now.
