How to write for BERT

Google’s latest update: BERT Google released a new algorithm recently, named BERT, which stands for Bidirectional Encoder Representations from Transformers and incorporates Natural Language Processing (NLP) functions. BERT is a neural network AI program that helps Google recognise language the way that humans do with all its nuances and unusual spelling.  Google states that ‘BERT has helped […]

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Blog ideas and topics

Time and time again it’s shown to us marketers that blogging is necessary for tangible results. Hubspot reports that people who prioritise blogging are ‘thirteen times more likely to see positive ROI.’ And ‘companies who blog receive 97% more links to their website.’ Honestly, I see blogging as non negotiable.  One of the most common pain […]

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How long should a blog post be?

How many words should a blog post contain for the best SEO? This is a common question. And an important one with the recent changes to Google’s search algorithms. Search engines are now placing websites with high quality content higher up on their result pages, making it necessary to know just how long your website content […]

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SEO statistics for website traffic

If it seems like I bang on about SEO a lot, it’s probably because I do. It’s the absolute crux of your digital marketing strategy and increasing website traffic. In case I haven’t convinced you of the importance of refining your SEO more, here are some illuminating SEO statistics. I’ve also highlighted what the statistic […]

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SEO keywords 101

Getting to know what SEO keywords are More than sixty thousand searches go through Google every single day. I- and others- cannot stress enough the importance of SEO. Without it, you are basically invisible. Google has an algorithm that it uses to rank pages and websites that are searched for. Updating your website to please […]

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