How to write for BERT

Google’s latest update: BERT Google released a new algorithm recently, named BERT, which stands for Bidirectional Encoder Representations from Transformers and incorporates Natural Language Processing (NLP) functions. BERT is a neural network AI program that helps Google recognise language the way that humans do with all its nuances and unusual spelling.  Google states that ‘BERT has helped […]

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Blog ideas and topics

Time and time again it’s shown to us marketers that blogging is necessary for tangible results. Hubspot reports that people who prioritise blogging are ‘thirteen times more likely to see positive ROI.’ And ‘companies who blog receive 97% more links to their website.’ Honestly, I see blogging as non negotiable.  One of the most common pain […]

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How long should a blog post be?

How many words should a blog post contain for the best SEO? This is a common question. And an important one with the recent changes to Google’s search algorithms. Search engines are now placing websites with high quality content higher up on their result pages, making it necessary to know just how long your website content […]

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