Copywriting for generation X

Generation X are people who are 38 to 53 years old in 2019. And, as a target demographic, when it comes to copywriting and marketing, they are ripe for the “attacking”. Generation X in Australia are known as the ‘forgotten generation’ and aren’t as noisy or given as much attention as all the other generations, […]

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How to write for BERT

Google’s latest update: BERT Google released a new algorithm recently, named BERT, which stands for Bidirectional Encoder Representations from Transformers and incorporates Natural Language Processing (NLP) functions. BERT is a neural network AI program that helps Google recognise language the way that humans do with all its nuances and unusual spelling.  Google states that ‘BERT has helped […]

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Blog ideas and topics

Time and time again it’s shown to us marketers that blogging is necessary for tangible results. Hubspot reports that people who prioritise blogging are ‘thirteen times more likely to see positive ROI.’ And ‘companies who blog receive 97% more links to their website.’ Honestly, I see blogging as non negotiable.  One of the most common pain […]

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Copywriting product descriptions

In 2013, Australians spent $37.1 billion via ecommerce and 53 per cent of people regularly buy from Australia. In 2018, international shoppers were expected to spend $16 billion (AUD) annually with our local online retailers. Ecommerce is a big, huge game. But if you want to make those real sales, instead of dribs and drabs, product […]

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