SEO— or search engine optimisation— is one of the most important digital marketing strategies today. It’s worth investing time and money into and it’s important to get it right.
Discover SEO writing tips and lessons with this collection of SEO posts.
Here’s how to turn your existing content into even more content (skip to the bottom for the content ideas) Every business owner and marketing manager knows that you need to have much content on your site. And HubSpot recommends that if you want to maximise your organic traffic (people that find your website naturally by Google searching […]
Continue ReadingYou want more website traffic? More website conversions? More clicks on website advertisements? Then website copywriting is the answer to your website problems! If you’re time poor, skip down to the bottom of this post for my step by step instructions and your FREE TEMPLATE. First of all, website copywriting is the art and science […]
Continue ReadingIt is important for an editorial calendar to be a part of your SEO strategy. This will ensure that you are getting the most out of your website and generating more leads. Here’s why: editorial calendars can help you plan content, which means that you’ll have new content to put on your website every day […]
Continue ReadingWe all want our marketing assets to do better for our business. Generate more leads, talk to more people and seduce more website visitors. But not everyone is a copywriter. That’s why I’ve compiled some easy copywriting hacks that just about anyone can do! Copywriting hack 1: Headlines Use a bold headline to capture attention […]
Continue ReadingIt can be really frustrating when website traffic is low, and you are not sure what to do about it. There are so many website owners who find themselves in this position. And they don’t know where to start. If that sounds like you, then the good news is that there are plenty of things […]
Continue ReadingIf you’re running a business, whether you are selling scented candles or mechanical engineering services to multinational companies, then you know that getting to the top of Google is important if you want more customers. It’s been said time and time again that if you are not on the first page of Google, you basically […]
Continue ReadingBelow, you will see my tips on how to write SEO product descriptions. But not just any product descriptions, ones that really suck people in and give them a thrill about what they are just about to purchase from you. 87 per cent of shoppers rate product content extremely or very important when deciding to […]
Continue ReadingAn editorial calendar is a powerful tool for staying on top of editorial tasks and ensuring editorial projects are completed on time, every time. The editorial calendar is a powerful tool for staying on top of editorial tasks and ensuring editorial projects are completed on time, every time. It’s also the key to managing resources […]
Continue ReadingEarly last year my client, Tanya M Wilson, decided to work for herself full time after briefly working for someone else part time; even though she has been in the industry for a few decades and has run her own business for a long time in the past. Tanya brought me on board because we […]
Continue ReadingHave you been sent some copywriting for your website or blog from Jones the Writer? Here’s a very brief explainer video talking you through the formatting rules and how to upload the text you have been provided with. Before starting the video Before you watch the video, it might be easiest if you open up […]
Continue ReadingMajor search engines like Google have grown from being a simple way to navigate to a doorway to boundless knowledge. As a result of this, the number of search requests that are question related are rapidly increasing, making solutions focused website copywriting more critical than ever. There are three main reasons why your website copywriting […]
Continue ReadingNow that you have installed the Yoast plugin and have written your website content, follow along the step by step instructions below to input your meta tags into your WordPress site. I find that I only need the free version of this WordPress plugin for most websites. You might like to experiment with the paid […]
Continue ReadingThe meta tags (sometimes I refer to this as meta data) typically consists of a description, title and slug. Meta data is an attribute summing up a web page. It generally appears when someone does a Google search. Fun fact: I once wrote more than 100 meta data descriptions for a well known optometry brand […]
Continue ReadingSo you’ve started your own business and are now looking for clients or customers, which is excellent! But where do you begin? Well, the first step might sound like common sense; if you want to be found, make sure people can find you. The good news is that there are many ways to do this […]
Continue ReadingHere is a collection of quick, bite sized answers that I have provided using my extensive experience as a copywriter on the Q&A site, Quora. Failing at doing your own copywriting? Stop mucking aroud and hire a professional.
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