SEO— or search engine optimisation— is one of the most important digital marketing strategies today. It’s worth investing time and money into and it’s important to get it right.
Discover SEO writing tips and lessons with this collection of SEO posts.
We all want our marketing assets to do better for our business. Generate more leads, talk to more people and seduce more website visitors. But not everyone is a copywriter. That’s why I’ve compiled some easy copywriting hacks that just about anyone can do! Copywriting hack 1: Headlines Use a bold headline to capture attention […]
Continue ReadingIt can be really frustrating when website traffic is low, and you are not sure what to do about it. There are so many website owners who find themselves in this position. And they don’t know where to start. If that sounds like you, then the good news is that there are plenty of things […]
Continue ReadingBelow, you will see my tips on how to write SEO product descriptions. But not just any product descriptions, ones that really suck people in and give them a thrill about what they are just about to purchase from you. 87 per cent of shoppers rate product content extremely or very important when deciding to […]
Continue ReadingEarly last year my client, Tanya M Wilson, decided to work for herself full time after briefly working for someone else part time; even though she has been in the industry for a few decades and has run her own business for a long time in the past. Tanya brought me on board because we […]
Continue ReadingHave you been sent some copywriting for your website or blog from Jones the Writer? Here’s a very brief explainer video talking you through the formatting rules and how to upload the text you have been provided with. Before starting the video Before you watch the video, it might be easiest if you open up […]
Continue ReadingGoogle’s latest update: BERT Google released a new algorithm recently, named BERT, which stands for Bidirectional Encoder Representations from Transformers and incorporates Natural Language Processing (NLP) functions. BERT is a neural network AI program that helps Google recognise language the way that humans do with all its nuances and unusual spelling. Google states that ‘BERT has helped […]
Continue ReadingMajor search engines like Google have grown from being a simple way to navigate to a doorway to boundless knowledge. As a result of this, the number of search requests that are question related are rapidly increasing, making solutions focused website copywriting more critical than ever. There are three main reasons why your web copy […]
Continue ReadingNow that you have installed the Yoast plugin and have written your website content, follow along the step by step instructions below to input your meta tags into your WordPress site. I find that I only need the free version of this WordPress plugin for most websites. You might like to experiment with the paid […]
Continue ReadingThe meta tags (sometimes I refer to this as meta data) typically consists of a description, title and slug. Meta data is an attribute summing up a web page. It generally appears when someone does a Google search. Fun fact: I once wrote more than 100 meta data descriptions for a well known optometry brand […]
Continue ReadingTime and time again it’s shown to us marketers that blogging is necessary for tangible results. Hubspot reports that people who prioritise blogging are ‘thirteen times more likely to see positive ROI.’ And ‘companies who blog receive 97% more links to their website.’ Honestly, I see blogging as non negotiable. One of the most common pain […]
Continue ReadingHere is a collection of quick, bite sized answers that I have provided using my extensive experience as a copywriter on the Q&A site, Quora. Failing at doing your own copywriting? Stop mucking aroud and hire a professional.
Continue ReadingWhen it comes to blogging or starting a website, a plugin refers to a piece of software that adds specific functionality to an existing program. A good example would be the customisations options, like ad block and VPN functionality, that can be added to most modern browsers. However, with the increased popularity of the WordPress […]
Continue ReadingYou might have a business that attracts clients in a totally new way. People might come to you through word of mouth and rarely do your leads come from organically searching you. Which means that improving SEO might not actually be a priority for your marketing plan. Although rare, there are a few businesses that […]
Continue ReadingIf you’re new to hiring a freelance copywriter, there’s a few things that I can assure you of to ease your mind and enthusiastically convince you that it’s the best thing for your business organisation. The sad truth is that not everyone can write well, even when they are considered experts on the topic. And […]
Continue ReadingHow to write contact us page for your website Did you know that the contact page is quite crucial when writing for the web? When creating a website, most business owners get caught up with the look of their home, blog and sales pages. Rarely do they prioritise the look and feel of the “Contact Us” […]
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