SEO— or search engine optimisation— is one of the most important digital marketing strategies today. It’s worth investing time and money into and it’s important to get it right.
Discover SEO writing tips and lessons with this collection of SEO posts.
Google’s latest update: BERT Google released a new algorithm recently, named BERT, which stands for Bidirectional Encoder Representations from Transformers and incorporates Natural Language Processing (NLP) functions. BERT is a neural network AI program that helps Google recognise language the way that humans do with all its nuances and unusual spelling. Google states that ‘BERT has helped […]
Continue ReadingMajor search engines like Google have grown from being a simple way to navigate to a doorway to boundless knowledge. As a result of this, the number of search requests that are question related are rapidly increasing, making solutions focused website copywriting more critical than ever. There are three main reasons why your web copy […]
Continue ReadingNow that you have installed the Yoast plugin and have written your website content, follow along the step by step instructions below to input your meta tags into your WordPress site. I find that I only need the free version of this WordPress plugin for most websites. You might like to experiment with the paid […]
Continue ReadingThe meta tags (sometimes I refer to this as meta data) typically consists of a description, title and slug. Meta data is an attribute summing up a web page. It generally appears when someone does a Google search. Fun fact: I once wrote more than 100 meta data descriptions for a well known optometry brand […]
Continue ReadingTime and time again it’s shown to us marketers that blogging is necessary for tangible results. Hubspot reports that people who prioritise blogging are ‘thirteen times more likely to see positive ROI.’ And ‘companies who blog receive 97% more links to their website.’ Honestly, I see blogging as non negotiable. One of the most common pain […]
Continue ReadingHere is a collection of quick, bite sized answers that I have provided using my extensive experience as a copywriter on the Q&A site, Quora. Failing at doing your own copywriting? Stop mucking aroud and hire a professional.
Continue ReadingWhen it comes to blogging or starting a website, a plugin refers to a piece of software that adds specific functionality to an existing program. A good example would be the customisations options, like ad block and VPN functionality, that can be added to most modern browsers. However, with the increased popularity of the WordPress […]
Continue ReadingIf you’re new to hiring a freelance copywriter, there’s a few things that I can assure you of to ease your mind and enthusiastically convince you that it’s the best thing for your business organisation. The sad truth is that not everyone can write well, even when they are considered experts on the topic. And […]
Continue ReadingHow to write contact us page for your website Did you know that the contact page is quite crucial when writing for the web? When creating a website, most business owners get caught up with the look of their home, blog and sales pages. Rarely do they prioritise the look and feel of the “Contact Us” […]
Continue ReadingHow many words should a blog post contain for the best SEO? This is a common question. And an important one with the recent changes to Google’s search algorithms. Search engines are now placing websites with high quality content higher up on their result pages, making it necessary to know just how long your website content […]
Continue ReadingIf it seems like I bang on about SEO a lot, it’s probably because I do. It’s the absolute crux of your digital marketing strategy and increasing website traffic. In case I haven’t convinced you of the importance of refining your SEO more, here are some illuminating SEO statistics. I’ve also highlighted what the statistic […]
Continue ReadingYou may have come across the terms page authority and domain authority when reading about SEO and wondered what they mean. In this article, we’ll explain what both terms are and how they affect your visibility online. What is page authority? Simply put, page authority (PA) is a numerical score that predicts how a webpage […]
Continue ReadingGetting to know what SEO keywords are More than sixty thousand searches go through Google every single day. I- and others- cannot stress enough the importance of SEO. Without it, you are basically invisible. Google has an algorithm that it uses to rank pages and websites that are searched for. Updating your website to please […]
Continue Reading93 per cent of all website visits, searches and shopping begin with a search engine. You may have come across the term onpage SEO service when it comes to digital marketing and wondered what it meant. At first, it may seem like a technical term that doesn’t apply to you and best left for your […]
Continue ReadingWhat is content marketing? Content marketing is the process of creating useable content that your customers, clients and end users get real value out of (eg, learn information) and sharing it on your own channels to increase your credibility and entice new leads and sales. All good things need a plan but getting started with […]
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