The history of copywriting

The interesting history of copywriting. It’s older than you think! There is a certain level of peculiarity that comes with being a copywriter that goes beyond simply being a writer or working in marketing. Of course, I’m completely biased but it feels like a strange set of skills that I’ve stolen from history and that […]

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Ten copywriting tips

One of the most make or break things about professional copywriting is the structure and it absolutely pays to get it right.  Structure is the order of ideas. More specifically, when it comes to professional copywriting services, it’s about looking at the way your assets are structured. Learning the fundamentals of structure are incredibly important […]

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Copywriting tips: no more innovation

Innovation: an overused and ignored word As a copywriter who writes a plethora of technology articles (I’m genuinely infatuated with big data, blockchain, artificial intelligence…) I stumble across the word innovation or innovative multiple times a day. Innovation is a late Middle English word which stems from Latin. What’s fascinating is that the term innovator, […]

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