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Sales copywriting a squeeze page

It is almost impossible to surf the net for more than a couple of minutes without encountering a number of squeeze pages. This is not surprising since email marketing is considered one of the most powerful marketing tools, with an average ROI of 3800%. There are several email marketing activities that are great at capturing […] Continue Reading

Three copywriting formulas to try

​Not everyone can be the charismatic copywriter that is Don Draper. In fact, not even Don Draper was Don Draper. Unsubstantiated rumours claim the character is modelled on an amalgamation of four real people.It may not be easy to be Don Draper but that doesn’t mean that you can’t do your best at copywriting. Particularly […] Continue Reading

Content writing tips

How do you develop rich web content writing and other material for your demographic? Research! In depth research about your client or customer should always form a part of your marketing or content writing plan. Otherwise you may be anticipating needs and wants that may not even fit your demographic. Ask them: through surveys, focus groups, feedback, industry research etc […] Continue Reading

Call to action copywriting

A call to action (CTA) is a concise phrase that you include in your copywriting and marketing material that not only encourage your readers to do something but it demands it! The term itself gives it away– it’s a strong directive that ensures action. The action that you want taken are practical steps that will […] Continue Reading

The history of copywriting

The interesting history of copywriting. It’s older than you think! There is a certain level of peculiarity that comes with being a copywriter that goes beyond simply being a writer or working in marketing. Of course, I’m completely biased but it feels like a strange set of skills that I’ve stolen from history and that […] Continue Reading

Ten copywriting tips

One of the most make or break things about professional copywriting is the structure and it absolutely pays to get it right.  Structure is the order of ideas. More specifically, when it comes to professional copywriting services, it’s about looking at the way your assets are structured. Learning the fundamentals of structure are incredibly important […] Continue Reading