Sales copywriting is one of the most powerful tools in the modern day marketing toolkit.
If you want to improve your ads, blog posts and email marketing read through this informative range of sales copywriting articles, written by one of Australia’s best copywriters.
The brand is the face of the company. It is how consumers perceive your brand and product or service, so it’s logical that brand copywriting – writing brand names, slogans and taglines – should be done artfully and with great care. As a business owner, you already know brand copywriting isn’t just an art form; […]
Continue ReadingBlurbs are book descriptions, and they are a crucial part of book marketing. A bad blurb can cause readers to pass over your book in favour of another book with a more attractive description, so it’s important for authors to know how to write a good book blurb that will get their book noticed. This […]
Continue ReadingWhat is a sales funnel? A sales funnel is a linear process that begins with the acquisition of new customers and ends with the satisfaction of their needs. In order to create an effective customer journey, you should start by outlining your goals for what you want to achieve from it. Then identify all steps […]
Continue ReadingWe all want our marketing assets to do better for our business. Generate more leads, talk to more people and seduce more website visitors. But not everyone is a copywriter. That’s why I’ve compiled some easy copywriting hacks that just about anyone can do! Copywriting hack 1: Headlines Use a bold headline to capture attention […]
Continue ReadingA brand tagline is one of the most important marketing tools for a brand. It’s what people think about when they see your brand and it can help them decide whether or not to buy your product. Your brand tagline should embody everything that you want your brand to be known for. However, if you’re […]
Continue ReadingBelow, you will see my tips on how to write SEO product descriptions. But not just any product descriptions, ones that really suck people in and give them a thrill about what they are just about to purchase from you. 87 per cent of shoppers rate product content extremely or very important when deciding to […]
Continue ReadingGeneration X are people who are 38 to 53 years old in 2019. And, as a target demographic, when it comes to copywriting and marketing, they are ripe for the “attacking”. Generation X in Australia are known as the ‘forgotten generation’ and aren’t as noisy or given as much attention as all the other generations, […]
Continue ReadingMajor search engines like Google have grown from being a simple way to navigate to a doorway to boundless knowledge. As a result of this, the number of search requests that are question related are rapidly increasing, making solutions focused website copywriting more critical than ever. There are three main reasons why your website copywriting […]
Continue ReadingHere is a collection of quick, bite sized answers that I have provided using my extensive experience as a copywriter on the Q&A site, Quora. Failing at doing your own copywriting? Stop mucking aroud and hire a professional.
Continue ReadingBusinesses, like Apple, have mastered the art of seducing a significant number of buyers and creating a massive buzz around each product launch. They have a strong product, stunning images and an incredible website. But their sales copywriting plays an important role, too. They use copywriters who know precisely how to sell using words. They […]
Continue ReadingIn 2013, Australians spent $37.1 billion via ecommerce and 53 per cent of people regularly buy from Australia. In 2018, international shoppers were expected to spend $16 billion (AUD) annually with our local online retailers. Ecommerce is a big, huge game. But if you want to make those real sales, instead of dribs and drabs, product […]
Continue ReadingWriting and releasing an ebook is a powerful marketing tool that comes with many benefits. Not just that satisfied feeling that you’ve accomplished something that is tangible and braggable. But it actually has real advantages to for your digital marketing. Although it can take some time and energy to write, the effort really pays off. […]
Continue ReadingYou might have a business that attracts clients in a totally new way. People might come to you through word of mouth and rarely do your leads come from organically searching you. Which means that improving SEO might not actually be a priority for your marketing plan. Although rare, there are a few businesses that […]
Continue ReadingIf you’re new to hiring a freelance copywriter, there’s a few things that I can assure you of to ease your mind and enthusiastically convince you that hiring a freelance copywriter is the best thing for your business or organisation. The sad truth is that not everyone can write well, even when they are considered […]
Continue ReadingHow to write contact us page for your website Did you know that the contact page is quite crucial when writing for the web? When creating a website, most business owners get caught up with the look of their home, blog and sales pages. Rarely do they prioritise the look and feel of the “Contact Us” […]
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