Sales copywriting is one of the most powerful tools in the modern day marketing toolkit.
If you want to improve your ads, blog posts and email marketing read through this informative range of sales copywriting articles, written by one of Australia’s best copywriters.
Generation X are people who are 38 to 53 years old in 2019. And, as a target demographic, when it comes to copywriting and marketing, they are ripe for the “attacking”. Generation X in Australia are known as the ‘forgotten generation’ and aren’t as noisy or given as much attention as all the other generations, […]
Continue ReadingMajor search engines like Google have grown from being a simple way to navigate to a doorway to boundless knowledge. As a result of this, the number of search requests that are question related are rapidly increasing, making solutions focused website copywriting more critical than ever. There are three main reasons why your web copy […]
Continue ReadingHere is a collection of quick, bite sized answers that I have provided using my extensive experience as a copywriter on the Q&A site, Quora. Failing at doing your own copywriting? Stop mucking aroud and hire a professional.
Continue ReadingBusinesses, like Apple, have mastered the art of seducing a significant number of buyers and creating a massive buzz around each product launch. They have a strong product, stunning images and an incredible website. But their sales copywriting plays an important role, too. They use copywriters who know precisely how to sell using words. They […]
Continue ReadingIn 2013, Australians spent $37.1 billion via ecommerce and 53 per cent of people regularly buy from Australia. In 2018, international shoppers were expected to spend $16 billion (AUD) annually with our local online retailers. Ecommerce is a big, huge game. But if you want to make those real sales, instead of dribs and drabs, product […]
Continue ReadingWriting and releasing an ebook is a powerful marketing tool that comes with many benefits. Not just that satisfied feeling that you’ve accomplished something that is tangible and braggable. But it actually has real advantages to for your digital marketing. Although it can take some time and energy to write, the effort really pays off. […]
Continue ReadingIf you’re new to hiring a freelance copywriter, there’s a few things that I can assure you of to ease your mind and enthusiastically convince you that it’s the best thing for your business organisation. The sad truth is that not everyone can write well, even when they are considered experts on the topic. And […]
Continue ReadingHow to write contact us page for your website Did you know that the contact page is quite crucial when writing for the web? When creating a website, most business owners get caught up with the look of their home, blog and sales pages. Rarely do they prioritise the look and feel of the “Contact Us” […]
Continue ReadingYou may be quick to disregard LinkedIn, especially if you don’t work in the corporate world or aren’t job seeking. But the professional business networking site, which has been around for fifteen years (yes, longer than Facebook!), has over 500 million users 4.2 monthly users in Australia alone—and shouldn’t be underestimated as a great marketing […]
Continue ReadingIt is almost impossible to surf the net for more than a couple of minutes without encountering a number of squeeze pages. This is not surprising since email marketing is considered one of the most powerful marketing tools, with an average ROI of 3800%. There are several email marketing activities that are great at capturing […]
Continue ReadingIt’s really important to write with authority and establish credibility if you want to build an audience and/or following for your website or blog. It’s even more important if you want that audience to buy what you tell them to buy. Enter direct copywriting… Direct copywriting with authority is about demonstrating your expertise and knowledge and […]
Continue ReadingNot everyone can be the charismatic copywriter that is Don Draper. In fact, not even Don Draper was Don Draper. Unsubstantiated rumours claim the character is modelled on an amalgamation of four real people. It may not be easy to be Don Draper but that doesn’t mean that you can’t do your best at copywriting. […]
Continue ReadingHow do you develop rich web content writing and other material for your demographic? Research! In depth research about your client or customer should always form a part of your marketing or content writing plan. Otherwise you may be anticipating needs and wants that may not even fit your demographic. Ask them: through surveys, focus groups, feedback, industry research etc […]
Continue ReadingThere are many great reasons for hiring a specialist and outsourcing project work, particularly when it comes to copywriting. Here’s an insight into why hiring a freelance copywriter is one of the smartest things you can do for your business. 1. It is a specialised skill A freelance copywriter is a specialist. Copywriting isn’t just […]
Continue ReadingA call to action (CTA) is a concise phrase that you include in your copywriting and marketing material that not only encourage your readers to do something but it demands it! The term itself gives it away– it’s a strong directive that ensures action. The action that you want taken are practical steps that will […]
Continue Reading