Writing tip #1 Don’t wait around for too much inspiration or imaginative leaps, just get into a rhythm. Writing tip #2 Make notes or an outline for your next session of writing or have a sentence already half written to flow on with and maximise your time at your desk. Writing tip #3 It’s important […]
Continue ReadingWhen it comes to blogging or starting a website, a plugin refers to a piece of software that adds specific functionality to an existing program. A good example would be the customisations options, like ad block and VPN functionality, that can be added to most modern browsers. However, with the increased popularity of the WordPress […]
Continue ReadingIt’s really important to write with authority and establish credibility if you want to build an audience and/or following for your website or blog. It’s even more important if you want that audience to buy what you tell them to buy. Enter direct copywriting… Direct copywriting with authority is about demonstrating your expertise and knowledge and […]
Continue ReadingThe interesting history of copywriting. It’s older than you think! There is a certain level of peculiarity that comes with being a copywriter that goes beyond simply being a writer or working in marketing. Of course, I’m completely biased but it feels like a strange set of skills that I’ve stolen from history and that […]
Continue ReadingA media release, also known as a press release, is a one to two page document that is written specifically for people who work in the media and is genuinely newsworthy. It incorporates a journalistic style and is often written by publicists or copywriters, with the aim of getting media coverage. The idea behind a […]
Continue ReadingIf you are a micro or small business owner and have been seriously wondering how to promote your business, you need the go to resource. Digital marketing is scary Marketing, particularly digital marketing and social media marketing, can be a daunting concept for some, especially when the thing you are trying to promote is you […]
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