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Category: Resources

The history of copywriting

Posted on by Admin
The interesting history of copywriting. It’s older than you think! There is a certain level of peculiarity that comes with being a copywriter that goes beyond simply being a writer or working in marketing. Of course, I’m completely biased but it feels like a strange set of skills that I’ve stolen from history and that […] Continue Reading

What is a media release?

Posted on by Admin
A media release, also known as a press release, is a one to two page document that is written specifically for people who work in the media and is genuinely newsworthy. It incorporates a journalistic style and is often written by publicists or copywriters, with the aim of getting media coverage.The idea behind a media […] Continue Reading

How to promote your business

Posted on by Admin
If you are a micro or small business owner and have been seriously wondering how to promote your business, you need the go to resource. Digital marketing is scary Marketing, particularly digital marketing and social media marketing, can be a daunting concept for some, especially when the thing you are trying to promote is you […] Continue Reading