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Blog ideas and topics

Time and time again it’s shown to us marketers that blogging is necessary for tangible results. Hubspot reports that people who prioritise blogging are ‘thirteen times more likely to see positive ROI.’ And ‘companies who blog receive 97% more links to their website.’ Honestly, I see blogging as non negotiable.  One of the most common pain […]

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Copywriting that sells

Businesses, like Apple, have mastered the art of seducing a significant number of buyers and creating a massive buzz around each product launch. They have a strong product, stunning images and an incredible website. But their sales copywriting plays an important role, too. They use copywriters who know precisely how to sell using words. They […]

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The essentials of Facebook remarketing

Facebook is a useful marketing channel for many reasons. Boasting 2.38 billion active monthly users, it gives you the opportunity to reach a large number of potential customers with a single ad or campaign. The popular social media platform is also valuable because it allows you to remarket leads who’ve demonstrated interest in your business. To […]

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How to write an ad

Although not as prominent and cost effective as digital advertising, press ads are still relevant and useful for a lot of businesses. But not everyone knows how to write a really seductive ad.  ​Even if you are not able to afford print (aka press) advertising right now, it’s a very useful business skill to learn […]

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Sales copywriting a squeeze page

It is almost impossible to surf the net for more than a couple of minutes without encountering a number of squeeze pages. This is not surprising since email marketing is considered one of the most powerful marketing tools, with an average ROI of 3800%. There are several email marketing activities that are great at capturing […]

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Call to action copywriting

A call to action (CTA) is a concise phrase that you include in your copywriting and marketing material that not only encourage your readers to do something but it demands it! The term itself gives it away– it’s a strong directive that ensures action. The action that you want taken are practical steps that will […]

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