Here’s how to turn your existing content into even more content (skip to the bottom for the content ideas) Every business owner and marketing manager knows that you need to have much content on your site. And HubSpot recommends that if you want to maximise your organic traffic (people that find your website naturally by Google searching […]
Continue ReadingGetting your staff on board with your content curation and marketing efforts can be a daunting task. Many business owners get so wrapped up in “we need to start a blog” that they forget that it takes more than just a few social media postings and a dream to make their content campaigns successful. And […]
Continue ReadingRecruitment firms can benefit from white hot copywriting to capture leads and generate interest in their business. From writing adverts to content, copywriting is the art of selling through words. With ‘approximately 7300 agencies in Australia‘, there has never been a better time to stand out amongst your competitors. Recruitment agencies can sometimes struggle to […]
Continue ReadingIf you’re a yoga studio owner and you want to increase your clientele, then there’s one thing you need in your marketing arsenal: copywriting. Well, after you take those gorgeous photos, of course. Even if you aren’t familiar with copywriting it’s still important that you understand how good copywriting can help you attract new class […]
Continue ReadingThe brand is the face of the company. It is how consumers perceive your brand and product or service, so it’s logical that brand copywriting – writing brand names, slogans and taglines – should be done artfully and with great care. As a business owner, you already know brand copywriting isn’t just an art form; […]
Continue ReadingBlurbs are book descriptions, and they are a crucial part of book marketing. A bad blurb can cause readers to pass over your book in favour of another book with a more attractive description, so it’s important for authors to know how to write a good book blurb that will get their book noticed. This […]
Continue ReadingArtificial intelligence is everywhere in today’s world. You use it on your phone, it powers the digital assistants so many people have in their homes and it makes home automation devices smart. Beyond that, it is one of the most powerful tools for helping businesses make decisions. Companies can now become more data-driven by […]
Continue ReadingThere are many marketing avenues available to businesses these days but email is still one of the most powerful and cost effective ways to grow your business. Email marketing allows you to target a specific group of people with tailored content that will resonate with them. In this blog post, we’ll talk about email marketing […]
Continue ReadingWhy is it important to have a case study showcasing the work you have done with a client or customer on your website? The case study is a visual representation of your work, and it can be used to show off what you have accomplished. It is also an excellent case for how your business […]
Continue ReadingWhat is a sales funnel? A sales funnel is a linear process that begins with the acquisition of new customers and ends with the satisfaction of their needs. In order to create an effective customer journey, you should start by outlining your goals for what you want to achieve from it. Then identify all steps […]
Continue ReadingIn the past few years, ebooks have become an increasingly popular lead magnet. This is because they are a great way to get people on your mailing list and build trust with potential customers. In this article, we will discuss how ebook leads can be so effective at achieving business goals and why you should […]
Continue ReadingCloud solutions offer a variety of new opportunities to organisations in nearly every field, but they also introduce some unique security risks that should be taken seriously by all stakeholders. Misconfigurations cost trillions of dollars every year, and even smaller data breaches can be incredibly damaging. In this article, we’ll cover three of the most […]
Continue ReadingA brand tagline is one of the most important marketing tools for a brand. It’s what people think about when they see your brand and it can help them decide whether or not to buy your product. Your brand tagline should embody everything that you want your brand to be known for. However, if you’re […]
Continue ReadingBelow, you will see my tips on how to write SEO product descriptions. But not just any product descriptions, ones that really suck people in and give them a thrill about what they are just about to purchase from you. 87 per cent of shoppers rate product content extremely or very important when deciding to […]
Continue ReadingOutsourcing to a freelance copywriter is a no brainer for business owners. But if you’re a marketing manager who works for someone else, have you considered doing the same? While it can be unnerving at first, outsourcing your company’s copywriting allows you to put the best writer in charge of crafting words that will improve […]
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