Marketing Archives · Jones the Writer Copywriting Services

Why chatbots should be part of your acquisition strategy

Posted on 3rd July, 20193rd July, 2019 by Admin

This is a guest post. Chatbots have been around for some time, but it is not until recently that they have been seen as a reliable tool for businesses. We are now beginning to see them being used for advertising on Facebook and many other similar mediums. With chatbots becoming more reliable, many of the […] Continue Reading

SEO questions: page authority and domain authority

Posted on 14th June, 201914th June, 2019 by Admin

You may have come across the terms page authority and domain authority when reading about SEO and wondered what they mean. In this article, we’ll explain what both terms are and how they affect your visibility online. What is page authority? Simply put, page authority (PA) is a numerical score that predicts how a webpage […] Continue Reading

How to write an ad

Posted on 12th June, 201912th June, 2019 by Admin

Although not as prominent and cost effective as digital advertising, press ads are still relevant and useful for a lot of businesses. But not everyone knows how to write a really seductive ad. Even if you are not able to afford print (aka press) advertising right now, it’s a very useful business skill to learn […] Continue Reading

Content marketing strategy – get started

Posted on 2nd April, 201919th June, 2019 by Admin

What is content marketing? Content marketing is the process of creating useable content that your customers, clients and end users get real value out of (eg, learn information) and sharing it on your own channels to increase your credibility and entice new leads and sales. All good things need a plan but getting started with […] Continue Reading

Sales copywriting a squeeze page

Posted on 27th August, 201825th June, 2019 by Admin

It is almost impossible to surf the net for more than a couple of minutes without encountering a number of squeeze pages. This is not surprising since email marketing is considered one of the most powerful marketing tools, with an average ROI of 3800%. There are several email marketing activities that are great at capturing […] Continue Reading

Author websites – create your own

Posted on 19th August, 201819th June, 2019 by Admin

As a professional or amateur author, you have a website already live or are in the planning stages of creating one. Whether you’re one of Australia’s most popular authors or just starting to hone your craft, I cannot express enough how vital it is to have a website as an author and as a business. […] Continue Reading

Call to action copywriting

Posted on 13th July, 201810th July, 2019 by Admin

A call to action (CTA) is a concise phrase that you include in your copywriting and marketing material that not only encourage your readers to do something but it demands it! The term itself gives it away– it’s a strong directive that ensures action. The action that you want taken are practical steps that will […] Continue Reading

Seven ways to fix your business writing

Posted on 13th July, 201818th June, 2019 by Admin

Copywriting and business writing is markedly different to writing a poem or writing something sweet in your grandmother’s birthday card. It has a specific focus and uses a particular set of skills to increase sales, draw in new customers or clients or set you apart from your competition by demonstrating that you really know what […] Continue Reading

The history of copywriting

Posted on 11th June, 201810th July, 2019 by Admin

The interesting history of copywriting. It’s older than you think! There is a certain level of peculiarity that comes with being a copywriter that goes beyond simply being a writer or working in marketing. Of course, I’m completely biased but it feels like a strange set of skills that I’ve stolen from history and that […] Continue Reading

Copywriting for millennials

Posted on 11th June, 201822nd July, 2019 by Admin

Millennials: mystery or marvellous? How can you perfect your copywriting to speak to them? Despite what you may think, millennials are actually astute readers and information consumers. Studies show that millennials are more likely to read more books than people in their thirties and forties. Not to mention the amount of online reading they consume. They […] Continue Reading

Content marketing infographic: copywriting structure

Posted on 9th April, 201810th July, 2019 by Admin

Here are five terms you need to know in regards to copywriting structure Copywriting is a tricky artform which can really power up your content marketing assets. If you’re new to copywriting or even creative writing, there are some fundamentals that you need to learn before you embark on your content marketing or writing journey. […] Continue Reading

Creative copywriting techniques

Posted on 7th February, 201816th June, 2019 by Admin

Harry Potter and The Services Brochure? Okay, so that might be a bit extreme (but admit it, you’d read it, right?). But there is a beautiful cross section between creative writing and copywriting. The techniques that I have learnt from creative writing via studying and applying the art are, thankfully, transferrable to my copywriting and […] Continue Reading

What is a media release?

Posted on 5th July, 20175th July, 2019 by Admin

A media release, also known as a press release, is a one to two page document that is written specifically for people who work in the media and is genuinely newsworthy. It incorporates a journalistic style and is often written by publicists or copywriters, with the aim of getting media coverage.The idea behind a media […] Continue Reading