Generation X are people who are 38 to 53 years old in 2019. And, as a target demographic, when it comes to copywriting and marketing, they are ripe for the “attacking”. Generation X in Australia are known as the ‘forgotten generation’ and aren’t as noisy or given as much attention as all the other generations, […]
Continue ReadingGoogle’s latest update: BERT Google released a new algorithm recently, named BERT, which stands for Bidirectional Encoder Representations from Transformers and incorporates Natural Language Processing (NLP) functions. BERT is a neural network AI program that helps Google recognise language the way that humans do with all its nuances and unusual spelling. Google states that ‘BERT has helped […]
Continue ReadingMajor search engines like Google have grown from being a simple way to navigate to a doorway to boundless knowledge. As a result of this, the number of search requests that are question related are rapidly increasing, making solutions focused website copywriting more critical than ever. There are three main reasons why your web copy […]
Continue ReadingThe meta tags (sometimes I refer to this as meta data) typically consists of a description, title and slug. Meta data is an attribute summing up a web page. It generally appears when someone does a Google search. Fun fact: I once wrote more than 100 meta data descriptions for a well known optometry brand […]
Continue ReadingTime and time again it’s shown to us marketers that blogging is necessary for tangible results. Hubspot reports that people who prioritise blogging are ‘thirteen times more likely to see positive ROI.’ And ‘companies who blog receive 97% more links to their website.’ Honestly, I see blogging as non negotiable. One of the most common pain […]
Continue ReadingHere is a collection of quick, bite sized answers that I have provided using my extensive experience as a copywriter on the Q&A site, Quora. Failing at doing your own copywriting? Stop mucking aroud and hire a professional.
Continue ReadingWhen it comes to blogging or starting a website, a plugin refers to a piece of software that adds specific functionality to an existing program. A good example would be the customisations options, like ad block and VPN functionality, that can be added to most modern browsers. However, with the increased popularity of the WordPress […]
Continue ReadingBusinesses, like Apple, have mastered the art of seducing a significant number of buyers and creating a massive buzz around each product launch. They have a strong product, stunning images and an incredible website. But their sales copywriting plays an important role, too. They use copywriters who know precisely how to sell using words. They […]
Continue ReadingIn 2013, Australians spent $37.1 billion via ecommerce and 53 per cent of people regularly buy from Australia. In 2018, international shoppers were expected to spend $16 billion (AUD) annually with our local online retailers. Ecommerce is a big, huge game. But if you want to make those real sales, instead of dribs and drabs, product […]
Continue ReadingWriting and releasing an ebook is a powerful marketing tool that comes with many benefits. Not just that satisfied feeling that you’ve accomplished something that is tangible and braggable. But it actually has real advantages to for your digital marketing. Although it can take some time and energy to write, the effort really pays off. […]
Continue ReadingFacebook is a useful marketing channel for many reasons. Boasting 2.38 billion active monthly users, it gives you the opportunity to reach a large number of potential customers with a single ad or campaign. The popular social media platform is also valuable because it allows you to remarket leads who’ve demonstrated interest in your business. To […]
Continue ReadingThere are so many inspirational copywriting and marketing quotes that are floating around on the net that I took the liberty to collate some of the most motivating quotes to help you attack your marketing activities. Either read them all in one go or read one each day to help keep up the motivation. Quotes […]
Continue ReadingThis is a guest post. Chatbots have been around for some time, but it is not until recently that they have been seen as a reliable tool for businesses. We are now beginning to see them being used for advertising on Facebook and many other similar mediums. With chatbots becoming more reliable, many of the […]
Continue ReadingYou may have come across the terms page authority and domain authority when reading about SEO and wondered what they mean. In this article, we’ll explain what both terms are and how they affect your visibility online. What is page authority? Simply put, page authority (PA) is a numerical score that predicts how a webpage […]
Continue ReadingAlthough not as prominent and cost effective as digital advertising, press ads are still relevant and useful for a lot of businesses. But not everyone knows how to write a really seductive ad. Even if you are not able to afford print (aka press) advertising right now, it’s a very useful business skill to learn […]
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