Sales copywriting a squeeze page

It is almost impossible to surf the net for more than a couple of minutes without encountering a number of squeeze pages. This is not surprising since email marketing is considered one of the most powerful marketing tools, with an average ROI of 3800%. There are several email marketing activities that are great at capturing […]

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What is marketing?

Marketing is everywhere. But have you ever pondered exactly what is marketing? Marketing is a broad term that is essentially a way of getting your message, your business or service, out into the world and connecting with clients/customers to get sales. Although it’s not always the case that the bottom line is sales. Under the […]

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