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SEO statistics for website traffic

If it seems like I bang on about SEO a lot, it’s probably because I do. It’s the absolute crux of your digital marketing strategy and increasing website traffic. In case I haven’t convinced you of the importance of refining your SEO more, here are some illuminating SEO statistics. I’ve also highlighted what the statistic […] Continue Reading

Tips for good content writing

Writing well (particularly your content writing and web writing) is a key player in drawing in more customers and leads via organic searches, as we’ve looked at previously with easy SEO tips. Good content If you’re not getting the organic traffic that you expect, it’s time to start including better written and more content on your site. […] Continue Reading

How AR technology is set to impact the future

A brief overview of the role technology has played in recent history proves emerging innovations are constantly impacting countless aspects of daily life for people throughout Australia. From developing iOS apps that make life easier to Android solutions that streamline once complex processes, it’s clear that recent advancements have already had a major effect on society. This […] Continue Reading

Free marketing strategy template

Download a free marketing strategy template now. What are your top three strategic goals for your business in the next twelve months? And what marketing activities will you undertake to achieve them? Have no idea? I’ve created a marketing strategy template that will help you work out all this and more. Without a marketing strategy, […] Continue Reading

How to write a brand story

The best way to stand out and get attention in today’s media saturated world is by telling a compelling brand story. Brand stories create a consistent relatable story arc that shows what your brand has to offer by showing what you really care about and what you stand for as a company.  Without a brand […] Continue Reading

Thought leader marketing

Do you run your own business and want to set yourself apart from your competitors? Do you want your future clients to see you as leading the way? Then it’s time to consider positioning your business, yourself and your services as industry leaders. Thought leaders are the informed opinion leaders and the go-to people in […] Continue Reading

Sales copywriting a squeeze page

It is almost impossible to surf the net for more than a couple of minutes without encountering a number of squeeze pages. This is not surprising since email marketing is considered one of the most powerful marketing tools, with an average ROI of 3800%. There are several email marketing activities that are great at capturing […] Continue Reading

Call to action copywriting

A call to action (CTA) is a concise phrase that you include in your copywriting and marketing material that not only encourage your readers to do something but it demands it! The term itself gives it away– it’s a strong directive that ensures action. The action that you want taken are practical steps that will […] Continue Reading