Copywriting that sells

Businesses, like Apple, have mastered the art of seducing a significant number of buyers and creating a massive buzz around each product launch. They have a strong product, stunning images and an incredible website. But their sales copywriting plays an important role, too. They use copywriters who know precisely how to sell using words. They […]

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Copywriting product descriptions

In 2013, Australians spent $37.1 billion via ecommerce and 53 per cent of people regularly buy from Australia. In 2018, international shoppers were expected to spend $16 billion (AUD) annually with our local online retailers. Ecommerce is a big, huge game. But if you want to make those real sales, instead of dribs and drabs, product […]

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How long should a blog post be?

How many words should a blog post contain for the best SEO? This is a common question. And an important one with the recent changes to Google’s search algorithms. Search engines are now placing websites with high quality content higher up on their result pages, making it necessary to know just how long your website content […]

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How to write an ad

Although not as prominent and cost effective as digital advertising, press ads are still relevant and useful for a lot of businesses. But not everyone knows how to write a really seductive ad.  ​Even if you are not able to afford print (aka press) advertising right now, it’s a very useful business skill to learn […]

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Tips for good content writing

Writing well (particularly your content writing and web writing) is a key player in drawing in more customers and leads via organic searches, as we’ve looked at previously with easy SEO tips. Good content If you’re not getting the organic traffic that you expect, it’s time to start including better written and more content on your site. […]

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How to write a brand story

The best way to stand out and get attention in today’s media saturated world is by telling a compelling brand story. Brand stories create a consistent relatable story arc that shows what your brand has to offer by showing what you really care about and what you stand for as a company.  Without a brand […]

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