How to write for BERT

Google’s latest update: BERT Google released a new algorithm recently, named BERT, which stands for Bidirectional Encoder Representations from Transformers and incorporates Natural Language Processing (NLP) functions. BERT is a neural network AI program that helps Google recognise language the way that humans do with all its nuances and unusual spelling.  Google states that ‘BERT has helped […]

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Blog ideas and topics

Time and time again it’s shown to us marketers that blogging is necessary for tangible results. Hubspot reports that people who prioritise blogging are ‘thirteen times more likely to see positive ROI.’ And ‘companies who blog receive 97% more links to their website.’ Honestly, I see blogging as non negotiable.  One of the most common pain […]

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Copywriting that sells

Businesses, like Apple, have mastered the art of seducing a significant number of buyers and creating a massive buzz around each product launch. They have a strong product, stunning images and an incredible website. But their sales copywriting plays an important role, too. They use copywriters who know precisely how to sell using words. They […]

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How long should a blog post be?

How many words should a blog post contain for the best SEO? This is a common question. And an important one with the recent changes to Google’s search algorithms. Search engines are now placing websites with high quality content higher up on their result pages, making it necessary to know just how long your website content […]

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How to write an ad

Although not as prominent and cost effective as digital advertising, press ads are still relevant and useful for a lot of businesses. But not everyone knows how to write a really seductive ad.  ​Even if you are not able to afford print (aka press) advertising right now, it’s a very useful business skill to learn […]

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Tips for good content writing

Writing well (particularly your content writing and web writing) is a key player in drawing in more customers and leads via organic searches, as we’ve looked at previously with easy SEO tips. Good content If you’re not getting the organic traffic that you expect, it’s time to start including better written and more content on your site. […]

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