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How long should a blog post be?

How many words should a blog post contain for the best SEO? This is a common question. And an important one with the recent changes to Google’s search algorithms. Search engines are now placing websites with high quality content higher up on their result pages, making it necessary to know just how long your website content […] Continue Reading

How to write an ad

Although not as prominent and cost effective as digital advertising, press ads are still relevant and useful for a lot of businesses. But not everyone knows how to write a really seductive ad.  ​Even if you are not able to afford print (aka press) advertising right now, it’s a very useful business skill to learn […] Continue Reading

Tips for good content writing

Writing well (particularly your content writing and web writing) is a key player in drawing in more customers and leads via organic searches, as we’ve looked at previously with easy SEO tips. Good content If you’re not getting the organic traffic that you expect, it’s time to start including better written and more content on your site. […] Continue Reading

How to write a brand story

The best way to stand out and get attention in today’s media saturated world is by telling a compelling brand story. Brand stories create a consistent relatable story arc that shows what your brand has to offer by showing what you really care about and what you stand for as a company.  Without a brand […] Continue Reading

Sales copywriting a squeeze page

It is almost impossible to surf the net for more than a couple of minutes without encountering a number of squeeze pages. This is not surprising since email marketing is considered one of the most powerful marketing tools, with an average ROI of 3800%. There are several email marketing activities that are great at capturing […] Continue Reading

Three copywriting formulas to try

​Not everyone can be the charismatic copywriter that is Don Draper. In fact, not even Don Draper was Don Draper. Unsubstantiated rumours claim the character is modelled on an amalgamation of four real people.It may not be easy to be Don Draper but that doesn’t mean that you can’t do your best at copywriting. Particularly […] Continue Reading

How to start a blog

Blogging basics: how to start a blog A blogging platform is the internet based software that you will be using. I find the following the easiest to navigate and the most intuitive to set up and use: WordPressBloggerTumblrWeebly WordPress blog Because of its diversity, WordPress is a great blogging and website platform. WordPress is renowned for being […] Continue Reading

Content writing tips

How do you develop rich web content writing and other material for your demographic? Research! In depth research about your client or customer should always form a part of your marketing or content writing plan. Otherwise you may be anticipating needs and wants that may not even fit your demographic. Ask them: through surveys, focus groups, feedback, industry research etc […] Continue Reading

Call to action copywriting

A call to action (CTA) is a concise phrase that you include in your copywriting and marketing material that not only encourage your readers to do something but it demands it! The term itself gives it away– it’s a strong directive that ensures action. The action that you want taken are practical steps that will […] Continue Reading