Blurbs are book descriptions, and they are a crucial part of book marketing. A bad blurb can cause readers to pass over your book in favour of another book with a more attractive description, so it’s important for authors to know how to write a good book blurb that will get their book noticed. This […]
Continue ReadingHave you always wanted to start writing a book but not known where to start? Writing your first book can seem like an impossible task, but it’s actually easier than you might think. In this article we will discuss what makes for a good story and how to start writing a book from scratch. We’ll […]
Continue ReadingIn the past few years, ebooks have become an increasingly popular lead magnet. This is because they are a great way to get people on your mailing list and build trust with potential customers. In this article, we will discuss how ebook leads can be so effective at achieving business goals and why you should […]
Continue ReadingEarly last year my client, Tanya M Wilson, decided to work for herself full time after briefly working for someone else part time; even though she has been in the industry for a few decades and has run her own business for a long time in the past. Tanya brought me on board because we […]
Continue ReadingWriting tip #1 Don’t wait around for too much inspiration or imaginative leaps, just get into a rhythm. Writing tip #2 Make notes or an outline for your next session of writing or have a sentence already half written to flow on with and maximise your time at your desk. Writing tip #3 It’s important […]
Continue ReadingWriting and releasing an ebook is a powerful marketing tool that comes with many benefits. Not just that satisfied feeling that you’ve accomplished something that is tangible and braggable. But it actually has real advantages to for your digital marketing. Although it can take some time and energy to write, the effort really pays off. […]
Continue ReadingCopywriting is one of the most important aspects of marketing. It’s what makes people want to buy a product or service from you. If done well, then it can be an extremely powerful tool for any business. There are many copywriting books out there, but not all are created equal. This blog post highlights some […]
Continue ReadingEver wondered whether you need proofreading, copyediting or ghostwriting? It can be hard to tell which of these services you need for your current project. Firstly, I’ll break down what each means and why you might need it. Putting your work on display without seeking the below services is like preparing for the party of […]
Continue ReadingRecently, I was interviewed by the lovely Amelia Veale on Be the Drop podcast. I talked about my published books, small business challenges and the value of positive risks. If you’re like me and love indie author interviews, take a listen. I love being a copywriter with my own business. So it felt like a natural opportunity […]
Continue ReadingThe best way to stand out and get attention in today’s media saturated world is by telling a compelling brand story. Brand stories create a consistent relatable story arc that shows what your brand has to offer by showing what you really care about and what you stand for as a company. Without a brand […]
Continue ReadingYou’re ready to write a non fiction book but you’re hesitant to start for any number of reasons. Perhaps you are swimming in self doubt, overwhelmed or just not sure where to you start. You’ve identified a non fiction topic to write about and you may have even picked a title and can picture the […]
Continue ReadingIf you are a micro or small business owner and have been seriously wondering how to promote your business, you need the go to resource. Digital marketing is scary Marketing, particularly digital marketing and social media marketing, can be a daunting concept for some, especially when the thing you are trying to promote is you […]
Continue ReadingI have been a freelance copywriter for more than ten years and there are some genuine consistencies that I notice amongst the freelance community. Here are some things you may not know about creative freelancers: Memories As freelancers, we probably still think about you (the client). Sometimes it can be because we experienced a nightmare […]
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