3 Mobile App Trends to Keep an Eye on in 2021

The mobile app market has grown dramatically over the past decade, and downloads continue to increase every year. With so many resources being poured into app development, it’s no surprise that the most popular trends and best practices are constantly changing. In this article, we’ll take a look at three of the most salient trends to watch […]

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Copywriting for generation X

Generation X are people who are 38 to 53 years old in 2019. And, as a target demographic, when it comes to copywriting and marketing, they are ripe for the “attacking”. Generation X in Australia are known as the ‘forgotten generation’ and aren’t as noisy or given as much attention as all the other generations, […]

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How to write for BERT

Google’s latest update: BERT Google released a new algorithm recently, named BERT, which stands for Bidirectional Encoder Representations from Transformers and incorporates Natural Language Processing (NLP) functions. BERT is a neural network AI program that helps Google recognise language the way that humans do with all its nuances and unusual spelling.  Google states that ‘BERT has helped […]

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Blog ideas and topics

Time and time again it’s shown to us marketers that blogging is necessary for tangible results. Hubspot reports that people who prioritise blogging are ‘thirteen times more likely to see positive ROI.’ And ‘companies who blog receive 97% more links to their website.’ Honestly, I see blogging as non negotiable.  One of the most common pain […]

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Copywriting that sells

Businesses, like Apple, have mastered the art of seducing a significant number of buyers and creating a massive buzz around each product launch. They have a strong product, stunning images and an incredible website. But their sales copywriting plays an important role, too. They use copywriters who know precisely how to sell using words. They […]

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The essentials of Facebook remarketing

Facebook is a useful marketing channel for many reasons. Boasting 2.38 billion active monthly users, it gives you the opportunity to reach a large number of potential customers with a single ad or campaign. The popular social media platform is also valuable because it allows you to remarket leads who’ve demonstrated interest in your business. To […]

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