How to write for BERT

Google’s latest update: BERT Google released a new algorithm recently, named BERT, which stands for Bidirectional Encoder Representations from Transformers and incorporates Natural Language Processing (NLP) functions. BERT is a neural network AI program that helps Google recognise language the way that humans do with all its nuances and unusual spelling.  Google states that ‘BERT has helped […]

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13 creative writing tips

Writing tip #1 Don’t wait around for too much inspiration or imaginative leaps, just get into a rhythm.  Writing tip #2 Make notes or an outline for your next session of writing or have a sentence already half written to flow on with and maximise your time at your desk. Writing tip #3 It’s important […]

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Blog ideas and topics

Time and time again it’s shown to us marketers that blogging is necessary for tangible results. Hubspot reports that people who prioritise blogging are ‘thirteen times more likely to see positive ROI.’ And ‘companies who blog receive 97% more links to their website.’ Honestly, I see blogging as non negotiable.  One of the most common pain […]

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Copywriting that sells

Businesses, like Apple, have mastered the art of seducing a significant number of buyers and creating a massive buzz around each product launch. They have a strong product, stunning images and an incredible website. But their sales copywriting plays an important role, too. They use copywriters who know precisely how to sell using words. They […]

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